Desmond
@desmondhth
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Design + build SaaS with @himtkw 🌅 $11k/m 👌 $0.7k/m 🐦⬛ $?/m 🧱 $?/m 🌻 $?/m
Hong Kong
Joined June 2021
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Pinned Tweet
In the previous 18 months, I made $0.
But this year, I started seriously do marketing and stopped shipping new stuff.
Here’s my results so far:
In past 3 months, I got 135k+ visit to my 2 projects (128k to my mobile app project, and a 5k to the other B2B SaaS project)
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I created a beast 🤯
Your product URL → an AI-generated 15-page marketing plan PDF with:
- User persona analysis
- Funnel analysis
- Best fit channel & step-by-step execution guide (*5)
- ROI projection
How wants to beta test it? 👀 Drop your URL!
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Turns out making your UI simple and clean already makes you ahead of 90% competitor
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I'm analysing how $50k/mo+ indie hacker do marketing
The first target (victim) is HeadshotPro by one of the best in the game
@dannypostmaa
👀
- Projected revenue at $100k/mo (if 1% conversion) 😱
- Main channels: SEO, paid ads, cold email...
👇 Steal his game
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🙋♂️ I want to meet and talk to 30 founders in August! 🙋♂️
If you're:
- Building a SaaS
- Under $2k MRR
- Not sure how to grow your product
I will try out your product and give VERY detail marketing advices (I promise)
If you're interested, drop a '👋' and I'll DM you!
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The short-form videos I make for my SaaS got 15 million views last month.
I shared everything I know about making viral reels in this Notion page.
To get it free:
- Retweet
- Drop a 'Reel'
I'll send you the link in DM (make sure you enabled DM)
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Just had the BEST ever day for Rise 🤯
- 3.5k downloads in 24 hours
- 164 started the $29.99 yearly plan free trial
- 9 directly purchased the $49.99 lifetime plan
All from 1 viral reels ⚡️ (shoutout to
@StrongerAstro
for the reel format inspo)
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You're hiring the first engineer for your startup.
1. Indie hacker who grew a B2B SaaS to $5k MRR, also know a bit design and marketing
2. SWE who worked in Meta for 2 years, can reverse a binary tree
Same age, same salary. Who you picking? 🤔
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New milestone: $5k revenue ✅
$2000 → $5000 took 23 days
Next update will be $10k 🔥
$0 → $1 took 7 days
$1 → $100 took 24 days
$100 → $1000 took 27 days
$1000 → $2000 took 20 days
I love habit tracker app.
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I'm NOT joking when I say mobile apps + shorts (reels/tiktok) = the golden indie combo
For the past week, I was locked in on v1 and abandoned Rise for 1 week, didn't even post any new reels now for 5 days now
But my old reels just keep getting traffic,
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Meta Ad life hack:
1. Go to Meta Ad library to see what ads your competitors are making
2. Filter 'Active'
3. Filter the date as old as possible
4. Copy them
5. Print 💸
The older the ads were published while still active, means that it's printing $$$ because money don't lie
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1.5 month later... Rise is now making $1k/mo 👀✨
Just made the first sale with Rise!! 🤩
First milestone: $1 MRR ✅
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Milestone completed for Rise: $10k revenue 🥳
$5000 → $10000 took 31 days
What a growth for a habit app project launched 4 months ago
Next revenue update will be $50k. Probably gonna be next year, see you guys in 2025 👋
#buildinpublic
New milestone: $5k revenue ✅
$2000 → $5000 took 23 days
Next update will be $10k 🔥
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I've went from 300 -> 2600 followers in 3 months.
The key?
- Build cool shit
- Work hard and make progress
- Post 2x daily
- Reply to all replies (try my best)
- Engage daily
- Share W & L
- Be friendly
- Be respectful
- Be authentic
Thank you
#buildinpublic
💙
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To indies:
B2C mobile + annual subscription + shorts = golden formula
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Hey makers 👋
Drop your SaaS URL, I'll give 1 tip on how to make short-form videos for it
(My own short form videos have 15M+ views)
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MarketingAI is live on Product Hunt now! 🫡🔥
Friends, I'd appreciate so much your support 👇
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Introducing
@BlackbirdCRM
, a CRM tool for X to help B2B founders build relationships and get more clients
🖇️ Manage, label, add notes to all contacts
🧲 24/7 AI lead finder
🪄 AI contact enrich (location, project, MRR...)
If interested in beta testing, drop a '👋'
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Bro is my biggest inspiration lately.
Because he proved that AI is still super freaking underrated in B2C.
It's still possible make $10k a day with a simple wrapper idea that people had been making already back in 2022. (I'm not being sarcastic, it's just fact)
The difference
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MarketingAI is now making $500/mo 🔥
Pricing will increase to $59 soon, and also seriously start doing marketing next week 🫡
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This is the year 2070
Shipfast: $100 off for the first 16,351,200 customers (11 left)
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Just made the first sale with Rise!! 🤩
First milestone: $1 MRR ✅
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My goals when I was 20:
- Get a big corp grad job in Hong Kong
- Buy a house and a Tesla by 30
- Get married, have kids
My goals now at 23:
- $10k MRR
- Study a MA in Design in Europe before 26
- Build my own backpack brand
Thank you indie hacking. I escaped the matrix.
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Startup idea red flags I learned the hard way:
It's social🚩 (can't monetise in early stage)
It's in EdTech 🚩 (vitamin)
It's B2B2C 🚩 (chicken-egg problem)
It's OSS project 🚩 (hard to grow)
It doesn't have any competitor 🚩🚩🚩 (you're not Elon Musk)
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Yo what 💀
One of my favourite indie hacker blocked me
Been following Dan since like my day 1 on buildinpublic Twitter
Is it because I'm making a competitor product in the AI marketing niche?
Imagine being blocked by Marc because you're also selling a boilerplate 😅
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Unpopular opinion:
Spending 1 year full-time indie hacking teach you more than 4 years of college.
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New pro pic & header, how does it look?
Entering my personal branding arc 🤠
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What I learned after talking to 30 founders:
- To get to $1, all you need is dedication
- To get to $1k, you need a good idea
- To get to $5k, you need marketing
- To get to $10k, you need a system
- To get to $50k, you need a team
- To get to $100k, you need a trend
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buildspace s5 here we go!
my project marketingAI help you get more users.
give me a URL, i give you a fully customised guide on what marketing channels to use & how to use to grow users :)
cc
@_buildspace
@_nightsweekends
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These two 5 seconds videos made us $5k (so far).
Time to go b2c fellas.
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Idea: a marketing group chat for makers under $1k MRR
- Share what worked, what not
- Talk about what Reels/Youtube/cold email etc to make
- Keep accountable in do marketing (e.g. daily marketing check in)
🚩 Don't do: self-promo/support PH launch (superficial)
Who's in? 👀
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Our new project is almost ready to launch!
Here's a UI screenshot teaser 🪄
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It's happening... my first Youtube video 🥶
A full mini course on how to make very viral reels for your SaaS, full of value
Posting tomorrow (waiting for channel verification), subscribe to get update 👇👀
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Marketing roast is back!
This time I analysed how ShipFast by Monsieur
@marc_louvion
do marketing
- 120k website traffic = $123k/mo 🤯
- Mainly with 5 core visible channels
- New strategy: cold email, event sponsorship, offline marketing 👀
👇 Steal his game
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$0 → $1 took 7 days
$1 → $100 took 24 days
$100 → $1000 took 27 days
$1000 → $2000 took 20 days
I love habit tracker app.
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12 months ago,
@himtkw
and I graduated from college and started .
Till today, we spent thousands of $$$ and made $0.
Here’s what happened.
We launched Depths in July, this is the metrics between July to Dec 2023:
🎉 5k registered users
🤯 Launched 2
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In May 2024, Rise had:
- $425/mo revenue
- 2.9k iOS app install
- 12k Android waitlist
Next milestone: $1000/mo 🫡
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Indie makers, how do you manage your projects? (E.g. Notion, Linear…)
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3 days after official launch:
- 95 sign ups
- 8 sales made ($312)
Upcoming focus:
1. Design and develop v2
2. Dogfood the marketing report generated for MarketingAI, and share the progress 👀
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If you can master one of the following skill immediately, what would it be?
- Design
- Coding
- Marketing
- Sales
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As a startup founder, how do you keep your sanity and peace of mind?
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Enterprise: *A full marketing team of 10 spending $10k per month making shorts to stay relevant*
Meanwhile, some indie app dev with 10M+ view per month:
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10k followers ✅
Dropping a Notion doc on how to make viral instagram reels for your SaaS later today (free), stay tuned :)
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MarketingAI Product Hunt launch result:
❤️ 217 upvotes,
#4
highest
💀 Not featured even ranked 1 in first 6 hours
❌ No badge, no rank because not featured
📉 125 website traffic from Product Hunt
Conclusion: I won't take Product Hunt seriously anymore 💆♂️
Before you say "They
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I saw today from this post by Lukas, immediately fascinated.
A timer tool that makes €200k ARR 🤯
I analysed their marketing game 👇
TL/DR:
1. Hire agency for killer SEO game (esp. pSEO)
2. Google Ads (mostly search)
3. Amazing product-led growth
Most people don't understand why I like B2B SaaS, or even what it is.
My product is 3 years old, makes €200k+ revenue per year, and is B2B.
It has some real advantages, but also drawbacks. Let me spitball a bit:
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Almost 3 months since I started making shorts for
Now shorts have brought 10k+ organic website traffic for Rise, $0 spent :)
I’ll share everything I learned in a Notion doc soon, for free. I’m not gatekeeping my games for $. We grow together 🫡
As part of marketing for Rise, I just launched 2 IG shorts account in the 'motivation niche' ✅
Also created a 10+ draft shorts, my production speed is ~20 min per short so it's fine
Appreciate any tips on how to grow Reels account from absolute 0
#buildinpublic
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Building iOS app?
You got $100 free Apple Search ad credits.
Thank me later 😉
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All $$$ indie SaaS are shovels. ⛏️
- Tweet Hunter (Shovel in Twitter/personal brand era)
- NomadList (Shovel in digital nomad/remote work era)
- ShipFast (Shovel in AI apps/inide hack era)
- Senja (Shovel is SaaS/online biz era)
- SiteGPT (Shovel in AI era)
Sell shovels.
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Been running Meta ad for Rise for a while, the cost per click is lower and lower everyday
Now it’s doing US$0.07 per click
ROAS is about 1.5x at this point
The secret? Steal the best performing ads of another app. Certified copycat. 🥷
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Top excuse to not make Reels for your SaaS:
1. I don't know how to edit video in those Adobe things!
> I just use Capcut, 0 learning curve.
2. I don't have time!
> Only takes 20 minutes per day.
3. It depends on luck!
> Yes if you're only commited in the shorts game for 1
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I’m in love with these kinds of days
- calls in morning with founders
- decide my own time & workplace
- eat anywhere I want
- gym & 10k run after work
- no boss
Precious.
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Hear me out:
Increase your price.
You are not your customer.
Even you think "I won't pay $20 for my app'", it means nothing.
👇 Before ($2.99/week) → After ($19.99/year)
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5 months passed, almost 10x my followers count 🥹
Blessed 🤞
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Imagine:
You have to 10x your MRR in 30 days, or else you'll die (like Squid Game for indie makers)
Your current MRR is your marketing budget 💰
What you do?
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Best thing about owning a SaaS:
It keeps making money even if you're sick and not working for 1 whole week 😷
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To: $10k/mo indie hackers
What's it like?
By $1k/mo indie hacker
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Took a huge L today...
So yesterday we decided to do a crowdfunding for the Android app to see people's paying intent
I sent an email to all the 16k people on the Android waitlist, and announced on Rise's instagram with 11k followers
Result: 1 pre-order & tons of aggressive
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Founders, reframe your questions.
Don’t think in “How can I grow my SaaS?”
Instead, ask “How can I get 1000 visitor in 1 week, and convert 10% of them?”
Be hyper specific on what you can do.
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The secret about growing followers here is to forget about X.
Focus on building.
If you win, share your wins.
If you failed, share your learnings.
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POV: You accidentally set the wrong currency in Stripe and a customer saw it
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Can't wait to start Buildspace s5!! 🥰
Sage is very interesting, got some wild feature ideas:
- automatically create small groups (5-10) and groups compete against each other
- cross-marketing matching
- chat room by location
- a little mascot (like duolingo's bird)
cc
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Ladies and gentlemen
We're so BACK
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I love this logo for so much 🥹
Beautiful colour, beautiful font, beautiful icon, beautiful brand
Satisfied 💯
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How we came up with the idea, build, launch
@blackbirdcrm
in 17 days
The timeline
13 Aug - Came up with the idea
22 Aug - Bought the domain
27 Aug - Posted screenshots of Blackbird, went viral with 1500+ website visits
29 Aug - 150+ waitlist sign ups (including GOATs like
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(custom GPT for your website) is probably the BIGGEST indie SaaS right now.
They are making $250k per month. 🤯
And I analysed their marketing game.
👇TLDR
- Build a really good product
- Build in public (Twitter/Reddit/Indie Hackers)
- Run ads
- SEO
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Work harder
Work harder
Work harder
Work harder
Work harder
Work harder
Work harder
Work harder
Work harder
Work harder
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“idea is nothing, execution is everything”
Bro idea is literally everything
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My favourite type of people are people who grinds —
make dumb things, embarrassing stuff, cringe content, I don’t care as long as you work hard and are not evil, I love you
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Life hack:
Before you start a day, spend 5 minutes just to think about what you have to do and why you have to do them.
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Here me out:
Even when everything seems falling apart
Be optimistic.
Believe in yourself and the process.
Don’t overthink. Don’t be anxious. Don’t worry about the past because you can’t change it. Don’t worry about the future because you’re not there yet.
We ball.
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Copying an existing product and differentiate only with lower pricing = recipe for disaster
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