One founder, one dream, zero fear. IYKYK 🫡

I absolutely hate the 996 culture. I'm all for it if you're paying for those extra hours or they're voluntarily staying back because they actually want to. It shouldn't be enforced and those founders who do are NGMI.

A little late to post this, but I had an epic time at the DevDay Afterhours hosted by @OpenAI and @peakxvpartners yesterday in Bengaluru. I met @nikunjhanda and several members of the OpenAI team, and they shared a clear view of their priorities for the next three to six months.

A little late to post this, but I had an epic time at the DevDay Afterhours hosted by @OpenAI and @peakxvpartners yesterday in Bengaluru. I met @nikunjhanda and several members of the OpenAI team, and they shared a clear view of their priorities for the next three to six months.

That's what a VC said to me... Oh wait, all of them did 🫠

With the number of vibecoding tools launching every week, I feel differentiation would be critical since they all basically do the same thing (at least on the surface). I just came across HeyBoss, and it seems they've figured out a clear distinction by offering a "human in the

Hosted the OG indus Valley VC @sajithpai for an exclusive fireside chat and founders dinner yesterday at Residency BLR @residency__blr Big love to Sajith for showing up with curiosity, clarity, and such incredible stories about founders, AI, and the future.

Most people are still running scarcity scripts from a world that’s already obsolete. What’s happening right now (in AI, in energy, in materials, in biology) is the shift from allocation to creation. But our political and cultural systems were built for managing scarcity: who

Talk less. Ship More. Repeat.

Sandy Lerner: The Investor Is Not Your Friend http://t.co/imKliklnLo by @jeremyquittner

If you think you can build a company WITHOUT a healthy amount of delusion... Well, you're delusional.

Who else in DTC treats membership as pricing architecture rather than a rewards card, and which single metric would you watch weekly to know the model is healthy: churn, incremental lifetime value, or repeat purchase rate?

Lesson for operators: if you can design a membership that funds lower everyday prices, you convert transient promotions into a durable trust signal. If you cannot, do not posture price as a brand promise.

The approach is not without risk. Membership is a promise that must be kept; perceived value evaporates quickly if assortment, fulfillment, or credit mechanics break down. Expanding into wholesale or mass retail without protecting the member experience dilutes the offer. And

Third, the model builds behavioral friction: members who pay for access have more reason to reorder and less reason to chase one-off coupons.

Second, membership revenue improves margin headroom and cash flow so the brand can offer everyday value without eroding contribution.

First, predictability reduces purchase friction because shoppers know what to expect on every visit.

Customers stopped hunting for coupons, repeat purchase behavior became more reliable, and the business began collecting revenue up front to smooth margins through promotional spikes. That decision produces three practical effects.

For roughly $65 a year, members receive about 20 percent off, free shipping, recurring credits, and access to a surplus store. That simple, up-front commitment transformed price from a promotional headline into a predictable value proposition.

One of the most famous DTC brands, @GetPublicGoods, pulled off something many indie brands talk about but rarely execute. They turned membership into a price promise rather than a seasonal loyalty stunt. 🧵

One of my favorite brands, @DrinkAriZona, did something almost every CPG brand forgot to try. They made a promise, not a variable. The tall 23-ounce can has been sold at 99 cents for decades. Founder Don Vultaggio leaned into that low price as part of the brand identity rather