Gm to anyone out there battling through unfair challenges in life. You still showed up today for the chance to better yourself. You inspire me. That's what crypto & #Web3 is all about. My inbox is ALWAYS open if anyone needs to talk. RT & emoji below to spread the vibe 👇

Look, I get it. Crypto just had a massive liquidation and we're lagging stocks and gold. But here's the thing: For the first time ever, we're seeing protocols make REAL money from REAL users doing actual useful shit, not just degen gambling. Three things going parabolic:

Perp wars are just getting started

Catch the full episode here: https://t.co/yzGhF4EnhO Follow @cryptoflowstate for more curated alpha Big shoutout to @jkey_eth and @Safaryclub for consistently bringing the real conversations Web3 founders need to hear 🧡

The Playbook Smart Founders Are Quietly Following - Start with business goals first - Build your marketing strategy around those goals - Focus narrow, act fast - Prioritize audience-first thinking at every step - Build real relationships, not just broadcasts - Delay your token

Titles don’t matter as much as mission clarity. A "head of marketing" needs to drive brand, drive growth, and measure everything they touch.

When interviewing, ask candidates: - What real campaigns they would mirror (and why) - Which ones they wouldn’t (and why) Tap investors and platform teams to help vet marketing candidates — especially if you’re a technical founder.

The smart move? Hire a mid-level "Swiss Army Knife" marketer who can: - Execute independently - Communicate clearly - Own a mission-critical channel (content, community, BD, PR) - Grow with the company

The Hiring Trap That Sinks More Web3 Startups Than Bear Markets Founders either: 1. Hire a “dream CMO” too early (bad fit, wasted money) 2. Patch together 5 contractors with no unified strategy Both paths could be fatal.

Today’s token buyers aren’t just buying upside. They’re buying identity. Founders who understand that cultural shift — and lean into it — are winning bigger.

No Community, No Cushion: Why Relationships Are Your Real Moat Strong customer and community relationships are what make projects resilient, not token price or press releases. Even the best products die without a loyal base backing them through tough markets.

Delay until you have sticky community traction and meaningful momentum. Use the extra time to build credibility in public and grow organic holders who will stick with you after launch day. Patience here is survival.

TGE Is a One-Shot Deal. Blow It, and It’s Over Many founders feel pressured to launch before they’re ready. But you can’t relaunch hype once a token flops. The smart move?

If you're building a token, an ecosystem, or a community-driven project, you do need mind share. But if your users are elsewhere, chasing clout is a waste of energy. Bottom line: Your strategy needs to match your business model, not your FOMO.

Mind Share ≠ Winning: Why Hype Alone Won’t Save You Just because everyone’s talking about your project on Twitter doesn’t mean you’re winning. Some of the most successful companies stay silent because their customers aren’t on Crypto Twitter.

Founders: You’re Asking the Wrong Questions (Here’s How to Fix It): - What's our specific goal right now? - Who exactly are we trying to reach? - What action do we want them to take? - Which channels actually move the needle? Without clear answers, you're just chasing shiny

“Build it and they will come” is a myth Your product doesn’t speak for itself. Your brand, your storytelling, and your customer relationships do.

The #1 Marketing Mistake That Kills Startups Early Founders still treat marketing like “last mile” work. Huge mistake. The best teams weave marketing into product, partnerships, and growth strategy from day one. Every customer touchpoint is marketing.

The session was hosted by @IreneWu27 and the panel featured: 🎙️ @DianaRichterH, head of marketing @ConsensysMesh 🎙️ @CJ_Huntzinger - head of platform @galaxyhq 🎙️ @julie_mo - head of marketing @coinfund They’ve scaled hundreds of Web3 projects between them, and they didn’t

Web3 isn’t short on ideas. It’s short on founders who know how to actually grow them. Here are 7 brutal marketing lessons founders need to hear, pulled straight from Episode 12 of the @SafaryClub Web3 Growth Podcast 🧵

How to Win in a Schizo Market Without Getting Rekt Narratives are colliding. Macro is messy. But if you’re paying attention, there’s a playbook emerging. Here’s the best alpha from the latest @1000xPod episode 👇 🎯 Surviving Chop in a High-Vol Regime ‣ Only play the extremes,