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SEA Brand Building | CRO Advisor for 7-9-fig brands | 🇸🇬 🇳🇱
Singapore
Joined July 2023
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My grandma asked if I made any sales recently with my business. I guess she's not fully aware of what I do for a living.
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9pm here in China
Spent the whole day visiting suppliers and having meetings
Quick dinner while pumping out some work
Flying out to Hanoi for meetings in a few hours
Then straight back to China for more work
Loving it
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The best way to improve checkout completion rate is by showing reviews + 2 order related USPs
This version saw the highest return for us so far with +7.84% CVR from 12 tests that we ran here
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Add this custom liquid to your store for FREE!
This added $38,851 in monthly revenue to our store.. and it's so simple.
Continue reading for the code and to learn exactly how to implement it
(takes just a minute)
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Add this custom liquid social proof above your title now to increase CVR!
Full guide📹
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Dropshippers after;
- Paypal froze funds for no reason
- Shopify placed a 20% hold
- FB ad account got deleted
- Tiktok CPC went to 1+
- Customer asks why there is Chinese writing on their package
- Supplier shipped the wrong items
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This is a store in Singapore, with a population of only 5.6mil...
Everyone always tells me that the TAM is way too small
As this isn't a general product either..
But the TAM is not too small if you know how to run it.
-> Scaling vertically
-> Focusing HEAVILY on retention
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South East Asia is honestly the place to be with ecom now imo
COD is decreasing quickly, digital payment methods skyrocketing, buying power increasing, lesser competition in the ecom space, cheaper ads etc.
You just have to know how to play it
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Get this high impact custom liquid for FREE!
Great form of social proof to have, especially if you don't have many reviews.
All you need to do to get access to it is:
- Like
- Comment "tiktok"
(Must follow or I can't DM)
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I got another custom liquid for you guys.
Super effective and simple way to promote your discounts.
All you need to do to get access to it is:
- Like
- Comment "discount"
(Must follow or I can't DM)
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Payment methods for EU countries:
Germany 🇩🇪
PayPal, Credit Card, Klarna (optional)
UK 🇬🇧
Credit Card, PayPal
Netherlands 🇳🇱
iDeal, PayPal, Credit Card
Denmark 🇩🇰
Credit Card, MobilePay, PayPal
Sweden 🇸🇪
Credit Card, PayPal, Klarna
France 🇫🇷
Credit Card, PayPal (optional)
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Thanks to my two hour mediation and one hour of affirmation journaling, this suddenly happened. Nothing else to it.
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‼️Unethical CRO Hack:
Threaten people once you have their details in checkout.
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Dropshippers after:
- Stripe froze funds for no reason
- Meta overspends funds
- Supplier shipped the wrong item
- Your competitors copy your store
- Shopify placed another 20% hold
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Add this custom liquid discount messaging under your buy button now to increase CVR during the holidays!
Full guide📹
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You should be selling, not showing, in your product images.
Treat this section as if visitors don't scroll down at all and only see your images.
Sell them everything that you want to sell on the page.
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Product Market Research Hack:
Step 1: Get a girlfriend
Step 2: See what bullshit items she's buying and start selling that
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Guys that are new to ecom finding out they have to actually do something
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A $100k revenue store is realistically $10-$20k profit after all costs taken off
Yet gurus be flexing $10k/mo stores to sell their course
Mental
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Everyone is selling in these oversaturated countries that are barely growing.
Declining population, declining economic growth etc etc
If you're building something for the long-term you must really consider emerging markets.
High growth regions.
You want to be there NOW
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This ad is absolutely fucking brilliant.
Strong ass hook.
But what the hell is this website?
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Dropshippers when getting asked why their Italian made leather shoes arrived with Chinese instructions.
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Wow!
Owala's development team is smooth with it. This looks super clean.
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You need to be viciously obsessed with testing
- Ads
- Creatives
- CRO
- E-mails
and more
Got to test them all
"If you can get 1% better each day for one year, you'll end up 37 times better by the time you're done."
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Most traffic comes from mobile
So please optimize for mobile
Don't be like these guys
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Are you doing pop ups wrong?
Probably.
Let me break down a highly effective pop-up that we've been testing a lot lately.
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This is gonna be one BIG new trend
Be one of the first to hop on it and make bank
Easily increase AOV by pushing a simplified dynamic shipping bar instead of announcement bar on EVERY SINGLE PAGE
Works best on stores with many products
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DO NOT show your products in a single column for collections
On mobile you should always be using 2x2 (we even see 3x3 work occasionally)
This outperforms single column collections EVERY SINGLE TIME
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Had a good week.
Solid results on most stores.
Will take you guys through 3 stores real quick:
1. Germany - €75,81k (9.4% CVR)
This store runs on really good margins. Absolute printer. Fully optimised and we understand our customers insanely well. Currently working on
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90% of the stores we audit have a horrible above the fold section and are throwing away money💸
Don't throw away your money..
📹 This is what a good above the fold section should do!
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Olipop has a crazy good PDP.
Let me break it down for you. Take notes📝
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Another week, another update.
South East Asian markets caught everyone's attention last week. So, let's dive into that.
Quickly walking you through 2 of our stores:
1. Singapore - $146,00k (8.1% CVR)
A challenging niche, but we made it work. Margins sit at 20% after tax, but
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Boost your CVR by making your messaging stand out!
Our animated custom liquid has always delivered results to promote free gifts, discounts etc.
To get your hands on this custom liquid:
• Follow me (so I can DM)
• Retweet
• Comment "GIFT"
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Supercharge your CNY revenue, even when suppliers are on break!🏮💸
Discover the secret that helped us skyrocket sales and leave the competition in the dust.
Add this super simple, highly effective custom liquid. Keep selling and keep your customers informed!
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People barely scroll, so start selling in the product image section.
Here are 6 powerful ways to sell your product in images effectively:
- Highlight Benefits: Feature benefits on the image to entice buyers.
- Share Testimonials: Display reviews against a relevant backdrop.
-
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“Just disabled your ad account bruv.. hehe.. what you wanna do about it”
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Stasis should test and implement these minor things.
This is how we'd audit their PDP.
Take notes for your own store👇
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Your store should feel trustworthy so visitors feel confident enough to purchase.
But too many stores make one big mistake that is so easy to fix.
They use inconsistent payment icons, giving an unreliable impression and hurting CVR.
You want to avoid this as it's so easy. Let
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Crazy how many parents don't like their kids starting businesses, taking risks, and travelling places.
But they're perfectly fine with their kids doing nothing in college whilst putting themselves in an alcohol-induced coma daily.
Someone explain that to me
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You NEED this FREE Shopify App (not sponsored):
Ghostretail lets you use video's on your store and make them shoppable.
This is a great way to repurpose your UGC content and ads.
I know a lot of you guys are looking for this.
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Frame your money-back guarantee like this now!
It brilliantly uses reverse psychology.
Usually, "30-day money-back guarantee" will make you assume you have to use it.
Here, it's stated "less than 1% claim our money-back guarantee," suggesting you won't use it.
Smart strategy.
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"Let me just watch some more youtube videos to learn about ecom before starting"
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Singapore and Malaysia are growing like crazy and have relatively high consumer spending.
Want to start selling there?
Ensure you offer these payment methods
🇸🇬 Singapore:
- CC
- GrabPay
- PayNow
- Atome
- ShopBack
🇲🇾 Malaysia:
- FPX
- CC
- GrabPay
- Atome
- Boost
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People always ask questions to themselves when they enter a store. It's just how we work.
Here's how to make your homepage an absolute killer.
Full checklist to make it easy for you guys.
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Here are 3 e-mail pop-ups to test this week that will outperform your current one
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🚀 CRO BOOST
#82
Changing ATC and/or website colours based on the selected colour variant can help engagement and conversions as seen in this GIF. Go test it out.
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Walking into coffee shops is such a trip
You never know if the guy on his macbook is writing some bullshit college paper or throwing 200k at some shitcoin.
What a lawless place
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This is how you sell a new collection on your homepage
What sets this apart:
- Killer title that hooks you
- Short description that taps into your subconsciousness
- It builds trust with 300,000+ customers, 3 USPs, and being featured by companies like Forbes.
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So many little details can make or break a PDP.
But Dream Gummies page is an amazing blueprint.
Study this carefully to understand why I'm sure these guys are killing it.
1 - The social proof 'Based on 24,567 Customers' at the top is crucial. It is immediate and quantifiable.
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First impressions are key.
As soon as visitors land on your store, they should instantly understand what you're selling.
Engage your customers right from the start with:
- Clear and short copy focusing on your offer
- Social proof (testimonials or/and 'as seen in')
- Icons
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I know a lot of stores rely on discounts to drive some FOMO.
Stop using your old "50% off today only"... that screams fake sale.
Here are some real sales to use throughout the year.
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🚨GAME CHANGER FOR FASHION BRANDS!🚨
Use AI to make models wear any outfit
For FREE!
1. Upload a model
2. Upload top and/or lower garment
3. Run the AI
The demo and API are available on
@huggingface
(link in the comments)
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To sell your item, you must address visitor questions and objections head-on.
Learn from Purolabs' homepage, which is a great example for this.
Take notes, trust me📝
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Super cute product right here. These shark slippers that went viral before for kids.
But guess what hurt my eyes the most on this store..
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Still had left over stock on this neglected store
One email later and were sold out
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Temu brought crazy shipping competition to China
Competition is insane to ship fastest to anywhere in the world
Seen regular cases of China -> US in 3-5 days
It's gonna become cheaper, faster, more convenient to ship from China in the near future.
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In large markets with high spending power you can go balls deep into a niche:
Pets -> pet supplements -> organic pet treats -> high-protein organic pet treats
Takes longer to max out because people will pay up for specific shit.
Like when we are scaling brands in Singapore, we
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Stop showing your pop-up on page load
You need to give people time to show them what you are selling.
Don't just push a discount in their face
Damn stupid
Calculate your average time on the site, subtract 3 seconds, and THEN show the pop-up
Thank me later
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With subscriptions now being native to Shopify find out how to build a super converting subscriptions model.
📹 This is what your subscription section should do!
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Chinese sellers are the funniest ever
“What are you looking for today?”
Me: “The WiFi video doorbell”
“Ah that’s why you so handsome”
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First impressions are key.
As soon as visitors land on your store, they should instantly understand what you're selling.
Use:
- Clear and short copy focusing on your offer
- Social proof (testimonials or/and 'as seen in')
- Icons showing your main benefits
- One clear CTA
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Reminder!🚨
Outlined ATC buttons perform worse in the vast majority of tests that we ran.. ensure you use a filled ATC button in your primary color.
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How to treat your PDP section
We were contacted and realized that the ABF of this section was completely overlooked.
We aimed to maximize impact and immediately highlight key benefits.
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As soon as you start clearing $5K in personal income, move to Southeast Asia.
Non-negotiable.
More capable governments compared to crumbling West.
Lower taxes. Located at heart of the Asia Pacific - China, India, Australia, Korea and Japan on your doorstep.
Indonesia alone is
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Check out this new unethical CRO Hack:
Guilt-trip the shit out of your visitors
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Statics are killing it for us in one market
Stopped producing new UGCs entirely
You can whip up an insane amount of statics with minimal work
They're cheaper and faster to produce and allow you to test a ton
However, UGCs are still our go to choice in other markets lol
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The easiest way to increase your profit per visitor is not by pushing to improve CVR
It's by aiming at increasing AOV
Much higher return per action
- Push upsells / cross-sells on pdp & cart
- Focus on bundle makers
- Use quantity discounts
- Push paid shipping options
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These would go so hard in USA
The case that I’m holding is made from coffee and actually smells like it.
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Find a problem and AFTER that find a product that solves that problem
Don't do it the other way around
For that exact reason most gurus and their product testing tactics are absolute bullshit
They're just telling you to throw shit at the wall to then see if it sticks
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There are guys out here studying the intricacies of tax avoidance and complex corporate structures...
Before they even launch their store.
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We gamified our cart a while ago and it added +11.83% in RPS!
Higher AOV & Higher CVR
- More engaged visitors
- More incentive to spend more
Gamifying your cart compared to just having a free shipping treshold is one of the best things you can and SHOULD do!
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Take this as a template for the structure of your description.
Super clear and will outperform 90% of description sections.
Being very concise and allowing quick skimming is what makes it so good.
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If you sell one main item
Try to find a cheap subscription item you can sell around it
Vaccums -> special vacuum bags (scented, pet friendly, etc)
You'll be surprised by the stuff you can think off.
Go get that LTV juice
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This page has been killing it for us!!!
We use this for basic URLs (social media) instead of directing to website right away
Also using it for 404 pages
Better performance across the board
It's inspired by Linktree
Would highly recommend you to steal it and test it out!
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We've seen amazing results by keeping your hero but adding your promotion right below it, as done here!
Don't lose new visitors by leaving them confused about what you're selling.
- Still catches attention
- Compact
- Shows brand's purpose in hero
- Guides visitors to the offer
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🚀 CRO BOOST
#155
If people have to think, they will be thinking of not buying.
So ensure they don't have to think.
Spoonfeed them like babies.
With pricing it's crucial that you show them exactly what they are saving and paying.
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Quick weekend in Hanoi with
@chrisgemss
First a quick dinner with Chris in China
Then flew out to the office in Hanoi over the weekend
They’re working on some sick features, great office, great team
Then a lovely Michelin star lunch with some from the team
Was worth a quick
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All you hear about is people selling in EU and US
But there's guys selling to India, Africa, middle of nowhere Asia
Ton of respect to those navigating these crazy markets
They're putting in work for big future payoffs
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