Hi, I’m Craig, a traveling SEO who entered the industry with one aim: ✈️ To make top-quality SEO accessible to all. I believe every business person deserves success, 🙌 And I’m proud to say, with the help of my agencies, Many have achieved just that... [Thread]

Every founder I’ve seen dominate their niche did one thing right. (Bookmark this) And surprisingly, no one talks about it. The greats all built what I call feed salience. Feed salience helps your content stand out on the feed. It buys you 4 seconds of dwell time instead of 1.

Our AI-powered platform helps you deliver digital innovation faster and with less risk by providing a fundamentally better approach to test automation.

How to get lucky in B2B:

Want more leads? You've probably already got them. Follows you → Curious Joins your list → Interested Comments often → Warm Connects on LinkedIn → Open Follows you elsewhere → Ready Reach out to them! More than one signal? Prioritise these.

You’ll never regret building your personal brand. But you will regret staying silent. Every day you don’t post... ...someone with half your talent earns the trust you deserve.

Maybe the producer didn’t see it. I’ll send another one just in case.

I’ve personally helped >100 agencies grow revenue past $1M/year. Lead + Sales, mysterious until someone shows you a the playbook and then you realize there’s a formula that works. I wrote up 6 proven sales strategies and 3 distribution methods that build real agency pipeline…

Imagine if you could map every topic your ICP cares about, before ever asking them. Every niche has a finite set of conversations. A few core problems. A handful of recurring desires. And dozens of slightly different ways people talk about them. Completely mappable. Most

Saw Max’s weekly posting schedule the other day: 1x YouTube 3x newsletters 7x LinkedIn 1x carousel + 1x short form on Instagram 3x tweets + 3x retweets per day Does it all himself... All while running what, a $300k/month agency? A good reminder for what kind of inputs are

I’ve said this for a while: the hook isn’t the most important part of a post. If you have a great hook and don’t deliver, it’s just clickbait. So before you write a single line, ask yourself these 2 questions: 1. Who do I actually want to read this post? Get really specific.

In this new era of AI, experience isn’t optional. It’s everything. Al can build or burn — it all depends on who's holding the match. At Chili Pepper Studios, we use Al to accelerate your idea, not incinerate it.

Brutal day. 😅 Off to Amsterdam for Spotlight tomorrow though :D

Ideation for LinkedIn is weirdly hard. Everyone says “ask your ICP what they want,” but that only works if your ICP actually wants to talk to you. Most of us don’t have that kind of leverage. You need reputation. Or capital. Or time. So I was wondering... could synthetic data

The only funnel that works on social: Safety → Identity → Certainty. Show you’re not like the people they don’t trust. Show you’re like the people they admire. Show you can get them where they want to go.

No one cares about your WFH policy. No one cares that your employee’s working from Bali. When you post stuff like that, it’s clear what you’re doing... farming likes. LI feed is full of two kinds of noise right now: 1️⃣ Posts farming likes. 2️⃣ Posts with AI-isms and recycled

I have made millions. I will show you exactly how I made millions. My whop now has a free trial. Inside you will find a 3 hour long case study about how we took a little idea to a million bucks in under 3 months (among many other things). If you are series about ecom or just

Been thinking about how hard ideation really is for most founders. It’s easy to say “go ask your audience,” but most people can’t... they haven’t earned that access yet. Could synthetic data simulate the feedback loop they don’t have yet?

If AI can write your content, what does that say about your personal brand? Thought leadership isn’t about regurgitating information -- it’s about having unique interesting thoughts. Having a perspective. Saying something that actually matters. If your audience can’t tell the

Who makes really good b2b shorts? I'm looking for inspiration for a client request.

I just saved myself £4.5k a year by unsubscribing from apps I don’t use. £29.99 here. £12.99 there. Each one “not worth the hassle.” Then suddenly 6 months have went by. So to fix this problem I've started doing this. Every time I see a £29.99 subscription, I multiply it by

AI Agents vs. Chatbots: Why 'slow' is actually brilliant. 💡 From @NVIDIA GTC 2025 in Washington D.C., Aravind Srinivas (@AravSrinivas) (Co-founder, President & CEO of @Perplexity_ai ) joined host @PatrickMoorhead to discuss the future of AI workflows. Aravind explained that

5:00 am starts again. Been a while since I've done this. But with a baby its even more important bc as soon as the little guy wakes your day stops belonging to you. Tbf my wife* carries our family and does 90% of looking after him but still lots of micro distractions. You

If you can survive to 2030, you win. That's not motivation. It's math. I've been obsessed with The Fourth Turning lately. (First introduced by historians Neil Howe and William Strauss. Recently re-popularized by Van Neistat.) It's basically a crystal ball for founders. Here's

Some of the biggest unlocks in growing your agency come from small moves: 1. Learning how to generate consistent lead flow. 2. Creating a process for upselling 3. Building and expanding your personal brand as a Founder 4. Creating a board of advisors (which is easier than you