This is a slippery slope for BC, for Canada, and for the West generally. MLA Teresa Wat articulates the danger we are in, and what's at stake. Well worth a 2 min watch...

“How I increased our sales team’s closing rate by 8,000% by using AI”

Google removed the carrot, and now wonders why the donkey can’t be bothered anymore…

Google officially severs its diplomatic channel for SEOs. Speaks volumes.

It’s nearly useless to take advice from billionaires, both literal and figurative. Even if the advice is interesting. The problems, challenges & pitfalls that threaten someone in the top 0.001% of their field (business, athletics, acting, storytelling, etc) are so utterly exotic

As marketers, we've all been taught that people buy benefits & outcomes - not features or prices. That's sort of true. Though the real unlock comes once you understand that it's even more fundamental; more subconscious. PEOPLE BUY FEELINGS Feelings of accomplishment. Feelings

The Strategy

Being "data driven" is now more of a liability than an asset. Especially in marketing. Take it off your website & your CV. AI can already look in the rearview mirror 100X better than you ever will. (And it can run your exact process) What's far more valuable is being able to

AI prediction: Companies that entirely replace their workforce (and avoid new hires) with AI are either just using it as a scapegoat to downsize... ...or if they're serious, then they're screwed. Similarly, companies that aren't exploring AI are also screwed; they'll fall too

Could not agree more. I used to optimize for valuation. Now I couldn't care less and just optimize for FCF. Productized services are the fastest way to sell high margin, high-ticket, high ROI product at scale.

It was 1930. The stock market had collapsed by almost 90%, kicking off one of the hardest decades in American history - what we now call the Great Depression. But in the wake of calamity, America had to reinvent itself. This took many forms, but one of the measures enacted by

Whoah. That happened fast. Combined, looks like ChatGPT + other LLMs now roughly match YouTube's share of search. This looks like a small "sliver" now, but that rate of growth should be terrifying to Google. What does this pie chart look like in another 2 years?

Canada's fertility rate just hit another all time low of 1.26, and my province (BC) came in at an appalling 1.00, the lowest in Canada. For context, to avoid population decline, the FR needs to be 2.2+ While there are many reasons for this, and it's a complex issue, it's not

Most marketers think targeted advertising is 99% about where you cast your line. Location matters, but the far more important factor is what you use as bait... It took me years to realize this. Practically speaking, a winning campaign is one that tells a story that resonates

Every time I start playing with a new "codeless" AI app builder (like WordWare, DIFY, etc) and I get impressed with how powerful it is - I inevitably hit some snag, and then go back to just prototyping in Figma. The fact is, even though it's now a *lot* easier to make software

So... looks like Wordpress might legitimately be disintegrating as a CMS . The founder has lost it (Mad King syndrome). Is there a backup plan for people who've built their entire frontend stack on WP? ~50% of my marketing stack is WP based... Elementor, Tablepress, etc.

“Demand generation” is a misnomer. You can generate traffic, but you can only channel demand. And a better word is “desire”. Is there an existing desire for whatever benefits your offer promises? If not, the only thing you’ll be generating is an advertising expense.

Once you realize that an engaged email list of 10K+ readers is an evergreen platform for launching & growing multiple startups... ...paying $3-$5 per signup starts looking very, very cheap. What other asset can realistically incubate a $1M+ business every 18-24 months?

Marketing is telling a story that deeply resonates with your ideal customer. Sales is making that story about them, specifically. Your product is just a plot device. (Most companies suck at marketing because they try to make their product the main character)

How to keep top talent: 1) Creative freedom + agency 2) Meaningful ownership & incentives 3) A mission that supersedes short term results All things private equity is exceptionally bad at :-/