7 Deadly Sins: How to Successfully “Cross The Chasm” with Cloud-based Solutions — By Avoiding These Mistakes .

Listen to this 'Tech Marketing Trends' podcast with @jakoblowenbrand episode, featuring Paul Wiefels, Managing Director of the Chasm Group. #GoToMarket #TechPodcast @BrightvisionAB

RT @geoffreyamoore: AI’s role in digital transformation isn’t optional, it’s essential. To unlock its value, we must move beyond fear and f….

In the evolving tech landscape, consolidation is reshaping choices. Embracing change is key; static strategies risk obsolescence. Key lessons: adapt to market shifts, shed outdated perceptions, optimize your role, affirm your niche, and enhance your offer.

Creating effective market strategies should start by considering these fundamental questions. Where and how will we compete, and how will we win? . #strategicmarketing #strategicplanning #strategicthinking #marketstrategy

Being “different” can come in many forms, flavors, and guises. Such differences should underpin meaningful differentiation for a company, product, or service. Yet, this can get muddled or lost in B2B marketing, notably in tech. Read on to find out why.

RT @geoffreyamoore: AI can simulate awareness—but cannot experience it. Consciousness is not an output of code, but a property of biology.….

Vibrant, compelling, sustainable stories result from positioning work that has the prospect, not the product, front and center. #positioning #customercentricity #strategicmarketing #valueproposition

The next wave of technological innovation is well underway, with well-known companies leading the charge. Overcoming complexity in adoption, solution, and marketing is key to successful narratives and proliferation of disruptive innovations. #AI

Listen to Paul Wiefels, Chasm Group Managing Director & Co-Founder, on The B Word podcast as he discusses the challenges facing tech businesses such as the increasing complexity of #GoToMarket strategies and the five key GTM elements. @dbstructure

Is your company reviewing its strategy? Join us as we examine the internal contexts for strategy change, focusing on the inertial factors that can hinder or prevent success. #BusinessStrategy

Each year brings fundamental questions for organizations: Do we stay the course, adjust it, or change it significantly? Teams can get stuck figuring this out. A practical, efficient framework that guides leadership teams can help. #BusinessStrategy

While much has changed in the #SaaS world, the essential complexity of cultivating and managing #CustomerRelationships in large accounts still remains, leaving significant challenges for sales teams to overcome.

Qualities to look for in exceptional performers include resourcefulness, ability to develop a following among their customers, and a propensity to become trusted advisors because of their ability to wear well over time with their customers and prospects.

A successfully cultivated set of ideal target customers becomes a self-referencing growth machine. In fast-growing markets for tech scaleups, it’s not uncommon to see growth of 100% year-on-year, sometimes twice or three times that. #MarketStrategy #B2B

Too many #B2B platform scaleups claim an impressive list of household-name ‘customers’, none of which has yet committed significantly because they don’t see sufficient value. This is not a sustainable model. A key missing link is orchestration.

RT @geoffreyamoore: In turbulent markets, focus wins. Lock in your base, pursue urgent use cases, and activate the Incubation Zone for agil….

Why are churn rates in B2B #SaaS companies high, and expansion in major accounts haphazard? Management teams are over-investing in Land strategy while under-investing in Expand opportunity, as well as in the efforts to ensure customers Renew.

In this interview Chasm Group Managing Director, Tom Kippola discusses the importance of mission statements and how to create your own.

Explore the power of #TechInnovation with Paul Wiefels, Chasm Group Managing Director on the @AmplifiedGroup podcast. In this discussion, Paul delves into the evolving technological landscape to demystify the concept of #PlatformSelling.