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Ricardo Baca Profile
Ricardo Baca

@bruvs

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Keynote speaker. TEDx talker. Journalist. Adcann’s Marketer of the Year. Fortune: Most powerful people in cannabis. CEO: @grasslandsaf. [email protected]

Denver, Colorado
Joined September 2007
Don't wanna be here? Send us removal request.
@bruvs
Ricardo Baca
5 years
My latest column for @RollingStone: "No cannabis brand has yet achieved the milestone of national name recognition, but we’re closer now than ever before." https://t.co/KJgd8vtXHi cc @rollingstonecc
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rollingstone.com
No cannabis brand has yet achieved the milestone of national name recognition.
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@bruvs
Ricardo Baca
2 years
“... We knew that by harnessing the storytelling techniques and high standards of accuracy we’d learned in award-winning newsrooms, we could raise the bar for #marketing and #PR in a truly meaningful way.” Read the whole article: https://t.co/dpoaTzcsGY
mygrasslands.com
After seven years in cannabis marketing and cannabis PR, our team of media experts and former journalists weigh in on Grasslands’ anniversary.
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Ricardo Baca
2 years
“When I joined Grasslands, it was just me and Ricardo, a couple of journalists who’d seen way too many typo-filled press releases and lackluster marketing emails hit our inboxes over the years ..."
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@bruvs
Ricardo Baca
2 years
The Grasslands: Journalism-Minded Agency™ / @grasslandsaf team and I celebrated 7 years of world-class PR and marketing in Dec., and here's a special share from my friend and longtime colleague Emily Gray Brosious, our Content Marketing Director and my first hire at the agency:
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@bruvs
Ricardo Baca
2 years
"... The Colorado-based agency won Public Relations Agency of the Year at The Emjays." Thank you, @lindseybartlett, for joining us again at the Party this year - and this thoughtful inclusion in your wrap-up of #MJBizCon. #grasslandsaf #earnedmedia #pr #publicrelations
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@bruvs
Ricardo Baca
2 years
Fresh of the press at @Forbes: "A real who's-who of weed industry pioneers, The @grasslandsaf Party remains a hot ticket largely thanks to Ricardo Baca, the Grasslands Founder who donned the recent cover of @cannatechtoday ..." https://t.co/p2pA484oXI
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@bruvs
Ricardo Baca
2 years
Love seeing @grasslandsaf's brand marketing work catch some buzz! The Grasslands Calendar is a labor of love, every year - and I can't wait to share our 2024 cal.
@grasslandsaf
Grasslands: A Journalism-Minded Agency
2 years
Not only has our founder @bruvs been nominated for @adcann's 2023 Marketer of the Year award, the Grasslands Calendar has also been nominated for Best Marketing Campaign of the Year (US). Would you take a moment to vote for us? https://t.co/F209RuVkDb
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@bruvs
Ricardo Baca
2 years
It's all true, and today I'm sending all of my colleagues inside (and outside) this vastly complicated industry the good vibes and big energy that will successfully guide us through the week ahead. See y'all in Vegas, friends!
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@bruvs
Ricardo Baca
2 years
The timing is fitting for this piece, because as I wrote for Honeysuckle, "I want to talk explicitly about leading my small business and how weed has made me a better CEO."
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@bruvs
Ricardo Baca
2 years
Wow.
@QSickafoose
Quentin Sickafoose
2 years
‼️ BICYCLE-KICK GOAL IN THE STATE CHAMPIONSHIP 🔥 Hell of a play from Broomfield's Marcus Von to help lead the Eagles to the 5A state title 🏆 #copreps @CHSAA @Eagle_athletics @BHS_EagleSoccer @crazysportgirl1 @BoCoPreps
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@bruvs
Ricardo Baca
2 years
When the prohibitionists gear up their baseless fear-mongering, we as cannabis leaders must respond with common-sense responses that are level-headed and rooted in our reality - such as this great @BloombergLaw op-ed by Andrew Kline and Shane Pennington. https://t.co/B8HN6MJvCd
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news.bloomberglaw.com
Perkins Coie’s Andrew Kline and Porter Wright’s Shane Pennington write that reclassifying marijuana as a Schedule III substance would facilitate medical use and allow resources to be focused on more...
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@bruvs
Ricardo Baca
2 years
MY NEW COLUMN in @Salon celebrates the legit-historic win of this week’s rescheduling news while also slamming the unfounded absurdity of cannabis remaining a controlled substance. “This is a half step where a whole step is needed.” https://t.co/Ap9SVc6FsL cc @grasslandsaf
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salon.com
Rescheduling cannabis opens the door to reform, but not wide enough
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@bruvs
Ricardo Baca
2 years
Please read my latest column for @RollingStone: Will Summer 2023 be the season that cannabis consumers finally start embracing drinkable weed? https://t.co/HK3d3KWGOb @grasslandsaf @rollingstonecc
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rollingstone.com
The sector of cannabis-infused beverages is growing, but is beholden to the pace of change in human behavior. 
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@bruvs
Ricardo Baca
2 years
Save the date, friends! We're throwing an old-fashioned ART PARTY with Biome 007: Founders Party from 1-4 p.m. Saturday July 29 (UMS weekend). Wenz is DJing a quick set, as is Alisha (@Indie1023), Carlee (Flora Fauna), Moke (Denver Theatre District) and Eric (Leon Gallery).
@johnwenzel
John Wenzel
2 years
Look at all these beautiful people! (And me) See you on July 29 for my DJ set at the #UMS2023 Founders Party at @grasslandsaf -- part of the Biome 007 art event. I'm on at 3 p.m. https://t.co/0cjsl7FqxD
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@bruvs
Ricardo Baca
3 years
Fyi, journalists covering cannabis:
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@bruvs
Ricardo Baca
3 years
"I think the legacy of reefer madness is unquestionably, 100 percent the continuation of slavery. A lot has been written, including by a really wonderful writer named Michelle Alexander, formerly of the ACLU, about the war on drugs being ultimately the new Jim Crow."
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@bruvs
Ricardo Baca
3 years
Thank you, @MinnPost, for the thoughtful conversation about legal cannabis in the Midwest and beyond! Good journalism educates its readers, and I'm so thrilled this part of our interview made it to the published article: https://t.co/Ja22YbOLM7 @grasslandsaf
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minnpost.com
The first full-time cannabis editor and reporter at a mainstream media outlet, Ricardo Baca is the founder of the Cannabist, which covers the waterfront in terms of marijuana news.
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@bruvs
Ricardo Baca
3 years
My colleagues at @grasslandsaf are already developing our strategies for @MJunpacked, @MJBizDaily's #MJBizCon, @HallofFlowers_ and more. Check out (below) our definitive guide to the trade shows that help fuel the cannabis and psychedelics industries. https://t.co/99J6M8zCLA
mygrasslands.com
Cannabis conventions and events in 2023 are bigger and more prevalent than ever. We did the work and might have found the right event for you. Check it out.
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@bruvs
Ricardo Baca
3 years
Just posted a photo
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instagram.com
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@bruvs
Ricardo Baca
3 years
To my cannabis and psychedelics communities: I’m speaking at
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