Sir Baloh
@brandwithtosin
Followers
2,302
Following
651
Media
229
Statuses
5,110
Idan of Strategy (Lager, Spirit, Card Payment, SVOD) Co-founder: @brandversation Building: @drinkabl_world 🇳🇬 🇰🇪
Consumer's mind
Joined February 2020
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Macron
• 639755 Tweets
Xbox
• 280449 Tweets
Argentina
• 208657 Tweets
PSOE
• 195885 Tweets
Francia
• 154646 Tweets
Doom
• 140671 Tweets
Game 2
• 115672 Tweets
JULIANA
• 95287 Tweets
Florida
• 94016 Tweets
Alvise
• 92039 Tweets
Ecuador
• 56184 Tweets
#NXTBattleground
• 43298 Tweets
FURIA A LA FINAL
• 38253 Tweets
Chloe
• 35547 Tweets
Tatum
• 34825 Tweets
#ConexiónHonduras14
• 26567 Tweets
もちづきさん
• 24900 Tweets
Fortaleza
• 20168 Tweets
Clemson
• 20004 Tweets
De Paul
• 19561 Tweets
Omaha
• 18328 Tweets
Cuti
• 17289 Tweets
Teoscar
• 16915 Tweets
Le Pen
• 16505 Tweets
FURIA SE QUEDA CARAJO
• 16486 Tweets
Di María
• 14202 Tweets
Kelani
• 12198 Tweets
時の記念日
• 11637 Tweets
dorothea
• 10430 Tweets
Pinned Tweet
Recently, I facilitated a training with graduate trainees of Coronation bank on Strategic Planning for Campaigns. My highlight of the sessions was the feedback on how the training made strategy interesting & not theoretical.
The best way to do/teach strategy is to be interesting.
4
12
62
I added 20k to my driver's salary in January. This is to appreciate him for the wahala of looking for fuel. He has helped in no small measure during this crisis. I owe my productivity to him. The excitement in his voice when he got the alert showed I did the right thing.
102
735
5K
Once they start having zoom calls and slack huddle with oyinbos in Lithuania and Czech Republic. Then, they subscribe to Eden life and buy cat as pet. Everything about them up to the accent will change.
Tech bros act so out of touch. We know you. We saw you in Unilag before you started collecting coding money. Stop acting like you were born into wealth.
224
1K
6K
195
892
3K
In marketing, we call this move by Portable "Premiumization." It's an approach used to increase the value of a brand/portfolio through a transition from mainstream/VFM to premium category. Don't be surprised if, after the
#BritishFashionAwards
, Portable's appearance fee goes up.
83
527
2K
This photo represents what used to be the pride of Yorubaland; raising children who are educated, high-achieving, responsible Omoluabis.
But now, the elites betrayed the ancestors, spat on our heritage, and refused to uphold the same values that raised them. All because of greed.
The Alake of Egbaland, Oba Ladapo Ademola and his son, Nigeria's first indigenous Chief Justice, Adetokunbo Ademola in Abeokuta, 1959.
45
847
4K
21
957
2K
I can't count the number of Owambe I have sacrificed for the sake of my career growth. But one junior strategist is telling me he can't deliver on a task over the weekend because he has a wedding to attend. Work-life balance is not for people who are hungry for growth.
492
245
1K
@Peezy44619544
Good deeds shouldn't be kept private. Because if I had done a bad thing to my driver and it goes viral, you won't be here saying people should have kept it private. You will join them to drag me. Moreover, this was a tweet to encourage employers to emulate the action.
9
53
628
A small bonus to encourage your employees during this crisis will go a long way to show them the business cares. If you can get access to cash, you can pay half of their salary in cash and the rest through transfers. This will ensure punctuality and improve productivity too.
2
79
604
Opay didn't pivot to payment. Payment has always been part of the plan. The initial services of Ride hailing, food ordering, bike hailing, etc were part of a well-schemed strategy to onboard users, which they later converted with a bullish payment play.
Just randomly recalled how OPay was known for ride hailing in Nigeria and then bikes were banned.
They swiftly moved to a payment platform fully in Nigeria and they are doing so well now.
As an entrepreneur making decisions quickly might just be what differentiates you.
52
775
4K
14
223
560
Marketing taught me to be able to smell bullshit miles away. I told many people who care to listen back then that Adron Homes is a huge real estate scam.
AH is not selling lands/homes. They are selling the hope to become a landlord. This was my interpretation of AH's strategy.
Anyone on my TL ever actually bought land from Adron Homes and actually BUILT IT and LIVED THERE?
408
1K
3K
22
307
504
Things are hard and times are tough. I wish every employer best going against these odds the best of luck. Cheers to survival and thriving.
4
30
470
Peak Milk is also a brand. Not a company. The company that owns all these brands is called Friesland Campina WAMCO. Friesland Campina owns Peak Milk, but they merged with WAMCO, who owned 3Crowns. Then, together as a merged entity, they acquired Nutricima's diary business.
Peak Milk actually owns Three crown, Coast, Nunu and Olympia Milk. This is called Pseudo Competition - Creating a different brand within the same company to create a fake competition and get a higher share of the market.
Wahala
609
4K
17K
7
189
476
If analysts like
@ugodre
are asking questions about the mystery of the Nigerian economy, then this confirms my age-long held theory that the Nigerian economy is meta-cultural. You can't understand it by data only. Somehow, just like water, it always finds its level. Walk with me.
I'm struggling to find the economic explanation for the traffic in Lagos and most cities this holiday season.
Salons are full, joints no seats, flights fully booked, beaches full of people, markets bursting with buyers and sellers, etc. Even the stock market is at an all-time
56
91
176
20
167
430
iFitness' backlash is another hard lesson for businesses that pricing is strategic to brand growth and it's sometimes not logical.
It may be logical to hike price in order to stay profitable but for end users, a price increase w/o corresponding value perception means RED ALERT
12
127
366
I will cook a thread on this move by Portable to explain a marketing approach called Premiumization. I've worked on 4 premiumization projects in my career and it's one of the most tricky strategy briefs.
This can extend to a Space session for people who may have questions.
30
74
357
It's shocking how we underestimate the valuable experience you get working for a company. If you are lucky to get into a multinational or the Big 4s, it's like being paid to be trained & build competence. Some will tell you taking a salary job is being paid to forget your dream.
I once wrote here that poor African founders should look for jobs first or cofounders with resources and the argument lasted for days.
The truth is that the chances of a startup changing your “present” financial circumstance are very slim.
We started from school. It was easier.
76
685
2K
4
107
353
@KalyfaMuhd
Please live your life oooo. I am just reporting my observation and not hating on your "techbroness"
0
0
196
@RjToyToy
Do I look like a celeb or politician? Wetin I wan carry public validation do? And you don't have to be happy for me. I didn't buy a house in Banana Island.
6
7
168
@YorubaBoyMedia
Like Ola of Lagos used to say... See space.... pleeeeennnnnty space... spaaaaaaaacccccceeeee 😃
2
1
144
WHY IGBOS MUST BUILD MANSIONS IN THEIR HOMETOWNS (A thread)
The Igbos are a unique tribe. They are called "the Jews of Africa" for a reason, and there are 3 cultural norms that shapes their life aspirations.
1. Communal Milestones
2. Cultural Pride
3. Social Capital (Brotherhood)
I was the strategy lead on beer and spirit brands focused on the South-East region for 3 years. Based on my learnings, I will do a thread to unpack the cultural nuances on why Igbos must build mansions in their hometown even if he only spends a few weeks there. Turn on your PN.
3
9
49
11
75
138
Had a client meeting yesterday. Sitting across was an industry pal. We used to talk about our dreams to grow exponentially in our career about 5-7 years. He's now the Marketing Manager (West Africa) and I, Head of Strategy at West Africa's largest agency. It was a surreal moment!
7
9
127
One stupid handle was broke-shaming him last week. Said all these wahala bcos of N33k. Nigerians are so messed up in psyche. We don't understand the definition of success/fulfilment when it's not tied to money. And as far as I'm concerned, this is the greatest evil of corruption.
4
57
121
I started Buhari's regime (2015) as an Associate Brand Strategist but rose through the ranks to become a Strategy Director in 8 years. I didn't only survive, I thrived. While I'm grateful to God and good fortune, here are 10 steps I took that helped this outcome. A THREAD...
5
38
121
It's a pathetic lie people peddle around. Careers help you build competence. It's like understudying to be a CEO. That's why you see most founders with Ex-this, Ex-That on their profile. It also gives investors confidence that the founder is someone with corporate experience.
1
30
103
On Living Below Your Means.
In 2012, I moved out of my brother's nest. I was an art director with a salary of N65k. So I put up with friends for 3 months. Then I got a role that paid N100k in 2013, and I moved to share one room with a friend at Abule Ìjẹ̀sà. Rent was 80k/year.
4
41
106
@eldivyn
1. Whatever you need to buy, if you can't afford it twice, then you shouldn't buy it.
2. Live close to where you work. Don't rent house in Lagos suburbs like Ikorodu, Iyana Ipaja, Ibeju-Lekki etc cos you want to save. Conductors, fuel & doctors will collect the money las las.
5
6
92
I & my team
@InsightPublicis
published an insightful report called Holiday Fever 2.0. In this report, we delved into the nuances of spending and purchase behaviours exhibited by Nigerians during festive seasons. Here is a link to download the free report
3
28
92
My current agency launched Fayrouz at a time when Cocacola was the King of CSD in Nigeria. Yet Fayrouz gained massive market shares selling at 30% above Coke's price as a market leader.
It's one of the most undocumented but brilliant marketing case study in the CSD category.
Having an academic approach to branding helps you take your focus away from the "top guys" and have a good grasp of their categories to the end that you discover insights that you normally would miss.
e.g PepsiCo's exploit in Brand Portfolio Management(Cont)
2
12
65
6
14
91
Who could have thought that a topic as mundane as cooking for husband by 5a.m will open the generousity floodgate of Nigerians? This is why I laugh when I meet strategists who claim they know how the Nigerian market works, reeling out data with cocksure certainty.
10
27
87
I also recommend as I've always done to buy and read
@feyiolubodun
's book, "The Villager: How Africans Consume Brands" It's one of the seminal work out of Africa that clearly unpacks the cultural drivers and motivators that get Africans to open their wallet.
2
20
86
Premiumization also improves perception for brands with perception problems. Case in point, Gordon's-Erica debacle. With consistent attempts on style, sound, and associations, Portable can evolve from that street urchin from the ghettos of Sango Ota to a global Afrobeat artist.
1
20
87
Brilliant strategists don't read ONLY strategy books. They unleash their inner curiosity to soak in knowledge about the world. Do you want to get better at doing strategy? Become a sponge and soak knowledge from everything: the good, the bad, and the ugly.
3
34
88
@kesmniz
Yes, that was the whole idea. For people who have the means to remember can support their staff during these trying times. Thanks for this valid submission.
0
4
81
People also pay for social status (Rolex), sense of belonging (Amex), Indulgence (Oreo Cookies, ), Cultural Affiliations (Orijin, Life and Hero Lager), etc People can pay for anything as long as it sits at the core of their desire and cravings.
People pay for three things: convenience, speed, or access.
10
164
440
1
38
85
@abubakr_sdq
I am simply reporting what I've observed. Nobody do me anything. Anybody can live their life how they want.
0
0
79
A thread of Easter Spoof ads.
Caveat:
1. None of the messages in these ads represent the values of the brands. It's for experiment & entertainment only.
2. These ads are not recent. The contexts that informed some of ideas might have changed.
1. Ariel - Dirt Stood No Chance
12
38
79
Anybody earning $100k per month will not be hawking courses and classes on the street of Twitter.
6
55
73
This also applies generally to anyone who earns well either from business or 9-5. The economy has impoverished many, and there is huge desperation & criminal intent. Security is very weak and underfunded, which facilitates motive. Crime is also grossly underreported in Nigeria.
If you dey crypto and can't be lowkey, just dey move like undercover agent sha; don't announce where you're heading, only post when you've left a place, no family posts, keep your circle small, etc.
There are confirmed kidnappers & thieves on the TL and they want what you have.
44
740
2K
1
45
69
Whenever I'm doing budgeting for campaigns & influencers share their rate cards, strategy work no go sweet u again. Some influencers make about my 6-month salary on one campaign.
After campaign, influencer go enter Seychelles to chill. Brand Strategist dey drag bus for Obalende
13
24
69
Another year round the Sun. Like wine, it keeps getting better.
This inconsequential speck of dust made to matter by God, Grace, & Grit.
No goals. No resolutions. Just gratitude. Gratitude for memories, moments, and the inconceivable future.
Happy Birthday, Idan of Strategy!
23
7
69
While Premiumization helps to increase the value of brands & portfolios, the concept can also be borrowed to forge right alliances & network for increased networth and perception. I look forward to a Premiumized Portable... or maybe I should stop hanging my head in the clouds.😀
4
11
65
To the 450+ people who recently followed me, welcome to my little corner on the street of X.
I'm a brand & marketing strategist by profession with interests in innovation, culture,& human behaviour. Here, I unpack strategy concepts with an interplay of pop culture & storytelling
7
13
61
Goal: Sell the hope of owning a home to lower-class masses. (high-volume market)
The Campaigns usually say sth like "Become a Landlord for as low as N10k" Psychology calls this "foot-in-the-door" approach. It's a manipulative trick to lower the barrier of trial to a complex task
3
12
62
Few days ago, I began a new journey in my career, working out of Nairobi for few weeks. I am grateful to
@feyiolubodun
@akinalebiosu
@akingbemibola
who provided valuable support & advisory. Truly, if you want to travel far, don't go alone. More details as my engagement unfolds.
17
10
63
MTN came into Nigerian market not only informed by the same data but also by a cultural truth; "Nigerians like to talk..." MTN launched in 2001. By 2006, they had 12m subs. Today they have about 80m subs. There are hidden opportunities in Nigerian economy only data can't unearth.
2
15
59
The Bottom of Pyramid (BoP) business model in Nigeria is massive. The poverty in Nigeria makes this segment susceptible to all sorts of dark psychology used in marketing. It's the same market serving betting companies, politicians, alcoholic beverages, bitters, etc
1
17
57
@rockyamartey
You can't understand but that tomato seller in Mile 12 will connect with such offer. A promise of building my own house and Ileya Ram, rice and Groundnut oil to do "I better pass my neighbours" 😀
3
3
56
As far as Twitter algorithm is concerned, Kardashians trending in Nigeria refers to the popular American reality TV show. But this actually refers to certain states with high electoral populations in Northern Nigeria.
This is proof that AI can never be as smart as humans.
5
11
48
3 Priorities for 2023
- Scale my consulting practice
- Launch a media startup
- Start MBA
9
3
55
I received a call yesterday about random conversations among some FMCG marketing heads on the dearth of brilliant strategists in Nigeria's advertising scene. My name came up as one of the few who delivers the goods. Last year, I was caught up with pursuing evidences...
3
10
55
This Funfere's case is why I limit my circle to people I've had interactions with IRL. Because all of us act normal on social media but very few people are sane.
The therapist in me feels sorry for him. But the Nigerian in me prays he's taught an unforgettable lesson.
1
9
50
Recent examples of Premiumization are
1. Gordon's Moringa vs Gordon's Pink Berry + Sunset Orange (Worked on this)
2. Oraimo freepods vs Oraimo x BurnaBoy Spacepods
3. Goldberg vs Goldberg Black (Worked on this)
4. Jameson vs Jameson Black Barrel
5. Martell VS Martell Blue Swift
1
11
52
I know y'all are crazy about Chidi Mokeme's Scar character in Shanty Town. But this Colorado guy is a delight to watch. I go roaring with laughter everytime he says: "Body dey pepper me. First to come, first to collect."😀
5
2
50
As a strategist, it's more important to be useful than brilliant. I see this syndrome in many young strategists: the need to show brilliance and over-complicate simple stuff with lots of context, all ending up in outputs that are not useful to the creative team or client.
2
31
50
I was the strategy lead on beer and spirit brands focused on the South-East region for 3 years. Based on my learnings, I will do a thread to unpack the cultural nuances on why Igbos must build mansions in their hometown even if he only spends a few weeks there. Turn on your PN.
Why do people build mansions in a village where they’ll only visit once a year?
Is that a good financial decision?
842
398
4K
3
9
49
A while ago, I did a dipstick analysis on why Jumia hasn't been profitable. I based my premise on 95:5 theory. This highlights Jumia's focus on performance marketing which only targets 5% of ready buyers, leaving out 95% of future buyers due to zero investment in brand marketing.
9
24
49
@Muyielnino
I don't think "boys" need a Dele Momodu statement before applying discretion to finances. Boys suppose dey guide normally based on priorities.
1
5
45
@About_21Kooky
Eden life is the enabler of soft life for techbros and other bros that can afford it. This is how their brand should be positioned.
3
2
49
From my experience, there are 3 factors that drive premiumization.
1. Category-Need Fit: What are the unmet needs of the category, and how can these needs fuel innovation for a premiumized variant. Like him or hate him, there is a market need fueling Portable's kind of craft.
1
12
48
@rx_penguin
@almaasinobi
I can relate to the bleakness of living in a cycle of uncertainty. Looking at the future & seeing nothing, the pressure from the society & peers. But I can also relate to how stars align and the universe opens doors to miracles. This will be your story soon... one day at a time.
1
7
46
If as a strategist you don't chat with gatemen, waiters, hawkers, cleaners, artisans, etc you are missing out on a treasure trove of insights on human behaviour.
Learn to have conversations with people below & above ur social status. Strategy is a game of people and perspectives
3
21
47
Hilda Bacci's Cookathon reminds me of a strategy I did some years ago for a gin brand to attempt a Guiness World Record for the largest gin tasting event. They had two variants that were about to be launched into the market, and instead of a conventional product launch...
5
16
48
@busayo9ja
This is a brilliant point. Like I said, i think I stand to gain more in loyalty and dedication. Relationship is about the gives and gets.
1
1
46
I worked with small brands (with budget < $10k) for the first five years of my 9-year marketing career. But my consistency and excellence on those small brands got me recommendations to work on big ones.
Sometimes it pays to do small things in big ways.
2
17
45
Aside from fun and banters, I share valuable content on brand strategy and marketing.
If you are just engaging with this tweet or you've engaged, I'm 70 sth followers away from 1k. Abeg show your boy love. Hit the follow button. Thanks
0
2
43
Brand and marketing don't need revenue KPIs or new KPIs. What we need is a system that helps to establish attribution between brand & marketing efforts and the corresponding impact on revenue. Some advanced CRMs are helping with this, but there is still lots of work to be done.
More and more Brand and Marketing folks need to have revenue related KPIs. Things have changed, this is no longer 2018.
5
22
46
2
21
47
AH's strategy is simple.
It's about cashing out on the desperation of the masses using targeted tactics.
1. The use of Brand Ambassadors in fields like Entertainment, Sports, Religion, etc
2. Promotions during special holidays & observances to leverage emotional connections.
1
8
44
If brands are only focused on data points on Nigerian economy like inflation, CPI, disposable income, poverty gap, they'll miss the opportunities inherent in the holiday season & beyond. Below are my recommendations on brands can better understand a meta-culture Nigeria.
1
11
43
LESSON 1: Never increase price till you have figured out how to engineer consumers' value perception.
LESSON 2: Invest as much value as you want your brand to deliver. Don't overstretch your brand'a value limit with incessant price hikes.
1
12
43
A damn good product can actually self itself. We've had this discussion before where I cited examples of CPGs that toppled market leaders and won market share just by launching a better product.
However, product-led growth has a ceiling & it's not a sustainable differentiator.
For those who think a good product is enough to sell itself ✌🏾
6
30
163
2
17
43
I recommend this movie 100%. It's titled Hunter Killer. Loads of lessons on strategy, leadership and teamwork.
3
10
40
Avoid these kind of tweets in 2023.
This took me 14 years to learn, I’ll teach it to you in 2 minutes:
194
2K
8K
2
20
41
Yoruba and Proud. ✌️
Dear Yoruba People, please bless us with your best JPEGs in 2023. ❤️
81
40
208
4
7
39
I can't wait for y'all to see the filmmaking and storytelling brilliance in "Breath of Life." Launch strategy developed by yours truly.
Proud to have produced
@primevideonaija
first Nigerian commissioned original! I’m in the history books nowwww!
Produced by me!
Directed by BB Sasore
47
157
1K
4
3
40
STRATEGY HACKS 002
Honestly, the safest place to do strategy is the desk, googling stuff. But there is a lot more to humans and brands than Google or ChatGPT can provide. Everytime I've stepped out of my desk to engage real people, the quality of insights I get blows my mind.
2
15
40
This also applies to a brand that wants to premiumize, helping to establish the market opportunity within the category.
2. Product-Market Fit: The premiumized brand must meet identified needs in the market. For e.g Smirnoff spotted a market need for flavoured, low alcohol drinks
2
9
38
Na here strategy carry us enter today. If you are around Lekki Phase 1 or VI, come in and say hello. If you want to be a part of our research, it's also cool.
4
3
40
Why not an Andela for marketing talents? Social media is just a tiny piece of the digital marketing pie, which in turn is another tiny piece within the marketing communication universe. An accelerator for marketing talents is a lot broader, with many opportunities to explore.
Why isn’t there an Andela for social media managers? I want to back that.
30
21
122
5
17
39
@Oolah_Ola
That's an erroneous POV. Companies pay you for the value you bring to the table. Forgetting your dream is entirely at ur discretion. TeamApt, PayStack, Interswitch, Insight Publicis, Noah's ark, Flutterwave, etc are few examples of great companies founded by ex-employees.
2
7
39
An underrated relationship hack is learning how to see people and not see them finish. You see them warts and all, but you choose to acknowledge their strength, respect their space whenever they ask for it, and inspire a drive towards a transformation that's not yet in existent.
2
27
38
Even Nairametrics, with all the seriousness of its niche, is now infusing fun and humorous content on social media. Social media is a party. If you are too serious on social media, na only you go dey read your content. 😀
2
10
39
Nigerians' secret sauce is Openess, and you only learn that when you come from a country that has a weird mix of ethnicities. We tend to underestimate how our diversity has taught us to be open and flexible with other cultures. Nigeria is like many African countries in one place.
I used to be embarrassed when I saw Nigerians loud and agitated in other African countries until I realized that these people complain but many of them like it. Our signature.
I was outside in Lome on Friday and heard Nigerian music everywhere. From Supermarkets to the hospital.
33
224
1K
1
8
39
Consumers need to perceive value and the business need to find a strategy to engineer it. Rolex had to make their wrist watch heavier bcos their TA perceive light wrist watch as cheap. When western brands were migrating to Asia to save production cost, LMVH kept production...
1
9
38
lines in cities of origin (Italy & France) to preserve the heritage component of luxury. Value perception is critical to pricing.
Brands also have value limit and brand owners must be careful not to over stretch it. You can only command as much value as invested in your brand.
1
5
38
This informed the launch of Smirnoff ICE in the RTD category. Smirnoff originally played in Vodka space. This is why identified needs determine if premiumization will happen within/outside a category.
3. Brand-Portoflio Fit: Some portfolios need to be defended from competition.
2
8
36
@seunosewa
It's not the same thing. That's more like a Collab with clear stakeholder values. Selena rides on the Calm Down's momentum and Rema gets access to Selena's fans and markets.
1
2
35
You need another lens of culture to be able to understand the economy's trajectory & make appropriate business decisions. For e.g, a global teleco shelved their plans to come into the Nigerian market because data showed that the market is only worth 5m subscribers.
2
6
37
One of the disciplines of strategy is Trendspotting. This entails identifying trends as they develop through patterns of events. Trends provide cultural momentum & resonance for brands to connect with consumers. Spotting trends can be hard but I have a resource that can help you.
5
9
38
Other times, portfolios need to increase value to drive business/revenue objective. The need of a portfolio determines the direction of a brand's premiumization. Portable needed a positive global influence on his brand, hence the affiliation with Skepta & Britain Fashion Awards.
2
10
37
I led the research & strategy development on UberGo campaign when I was Strategy Lead
@DentsuCreative
Nigeria. It was the first brief I worked on where primary data was a critical driver of the campaign strategy.
@o_proz
also contributed brilliant perspectives to this brief.
8
8
36
Congratulations on your new job.
Find below as requested.
Secret Power of Brands
Marketing and Communications
Marketing Mix
This also applies to beginners looking for courses on brand & marketing.
1
12
37
Some people need to invest in looking good because that is what moves the needle in their career. The most important thing is that you are optimising yourself for the kind of life you want to live. And you must be clear on that from Day 1. This is to your best life.
0
5
36
Nutricima portoflio consists of Nunu, Coast and Olympic. There are several reasons why companies make these acquisition moves. From a business standpoint, having a portfolio of brands primarily helps to beat competition and sustain market leadership. From a marketing standpoint,
1
10
37
When I was taking marketing courses on Coursera and reading books on strategy, I was a Copywriter. Strategy was on the horizon as my next career move and I was acquiring the skills and patiently waiting for an opportunity. When the opportunity came, it met me prepared.
5
7
36
One of the biggest CSD players in Nigeria is launching two brands today and my team
@InsightPublicis
spearheaded the innovation strategy. That makes it 8 innovation projects across 4 beverage categories in my belt. This is what happens when you have a mix of grace, guts & grind.
5
7
36
That's a consistent revenue stream of about N10bn N20bnmonth. With such cash flow, AH can expand into more states. Media will keep giving the brand equity and the cycle continues. Bcos the payment is structured for long-term, nobody smells a fish till it's too late.
1
7
35
@O_Gbemiro
This is how you know when a brand is listening and making improvements to its product.
2
0
35
My principle for success is very simple. If you help as many people as possible to get what they want, you will get what you want eventually. Whatever you don't have now, you are not giving enough of it. When things are tough, I simply find somewhere to serve or someone to help.
4
17
35