Brad Gessler
@bradgessler
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Founded & bootstrapped @polleverywhere to $10m+ ARR. Rubyist at https://t.co/wZuyUy428K. Dad of 3 girls.
California
Joined March 2007
Here we go, another @BeautifulRubyHQ course! This one is about building content websites inside of Rails with Sitepress. Sitepress has the same ergonomics as Jekyll so you don't have to break apart your monolith or pay rent to Webflow, WP-Engine, etc.
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What @jorgemanru says, hit the fork button! I’ve been surprised at people viewing forks as a negative thing, as if it’s something people only do because they’re angry at a project. I think they’re positive! Make big changes quickly without going through PRs to try new ideas. 🫡
Re: Unmaintained Turbo, some personal thoughts: - Turbo works great. We have used it successfully for several new products since it was extracted out of HEY. We have used every bit the library has to offer extensively in Fizzy (upcoming product), and I can't think of a current
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RIP TOON. Say hello to Tab-Oriented Object Notation. • 30–60% fewer tokens • Up to 50% lower costs • Shines for tabular data. • Works in Excel 97.
RIP JSON. AI just got a data format that doesn’t waste tokens, doesn’t confuse models, and doesn’t bury structure under a pile of punctuation and it’s called TOON. If you work with LLMs, this is the part where everything you thought was “good enough” starts looking ancient.
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Where are folks finding developer Black Friday deals this season? Should I make a site for Ruby BFDs?
Over 20% off the Phlex on Rails course for Black Friday! You'll learn how to build high quality UI's in Rails with components using Phlex, Hotwire, Superform, and more. Deal ends on Sunday, Dec 7. Get Phlex pilled! 💪💊 https://t.co/mWHJ8tXoNm
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Yesterday it suddenly got quiet in my office so I looked behind me and caught my 3 yo reading a book about building AI systems.
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I also like the points @excid3 made about not accepting contributions from well-meaning & talented devs because they don’t use the feature and don’t feel confident about maintaining it over the long haul. Forks are a good thing for this reason!
I was on RemoteRuby! I tried my best to do a “where do we go from here?” review of what happened with RubyGems. Chris and Andrew nodded a bunch so I think I’m not totally crazy?
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Here's a direct pre-order link: https://t.co/2TAyMgq2Jf Starting pre-orders at $249 before I start producing the videos. After that, prices will go up to $289 when I start making the videos, then $329 when they're launched!
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Here's the outline. I start off comparing it to other solutions, show how to build content sites with Sitepress that run inside of a Rails app, then "recipes" for adding blogs, marketing content, & support pages to your site. https://t.co/aC2GbexcOg
beautifulruby.com
Craft blogs, docs, & marketing pages in Rails with Sitepress
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I published the actual release notes for Sitepress 4.1.0 at https://t.co/LMlYdyxNVi if you want to see the changes. Changed up support for Rails versions too. ✌️
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I've opened up pre-orders for a Sitepress video course at https://t.co/aC2GbexcOg In addition to the nuts & bolts of using Sitepress, I have a "Recipes" section that shows how to add a blog, support website, marketing pages, etc. to your Rails app. No more $$$ to Webflow, etc.
beautifulruby.com
Craft blogs, docs, & marketing pages in Rails with Sitepress
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Just shipped Sitepress 4.1.0, which changes the way page models work to use Plain 'ol Ruby instead of a weird macro that I had before. Requires less code! Links in 🧵👇
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Dropped an RTFSC last night about @marcoroth_'s Herb 🌿 before @RubyWeekly made it cooler by featuring it today. I'd upload these directly to Twitter, but the restrictions on video make that very difficult, so I put them on YouTube. Enjoy watching me fumble through the gem!✌️
Checkout @marcoroth_'s Herb library in the latest Read The Friendly Source Code. 🌱 I go over what "HTML aware" means and how that will improve your editing experience. I barely scratched the surface, but that's what you got for a 10 min segment. 🤓 https://t.co/u9iOsg8V89
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My plan to publish my @BeautifulRubyHQ numbers worked! Hoping more folks share to get convos going about the Ruby ecosystem. The tl;dr is the market for Ruby/Rails courses could be too small & pricing is hard. Curious how others in this space are doing?
@bradgessler @BeautifulRubyHQ Your numbers kinda made me to publish mine too. I think everyone benefits from that. Your pricing is crazy to me but nice to see it works and you got more out of it. I want it to be affordable to support Kamal as a tool. But I have the same problem as you have. The market is too
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Who would be interested in creating content for @BeautifulRubyHQ if I open it up? A modestly successful video series would make $10k's. I think it's ideal for people with successful OSS projects that need better docs & instruction. https://t.co/FeTT3MV8kw
beautifulruby.com
Pre-sold $13,000 of Phlex on Rails video course
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@wpengine I think "that's where the money is" for people who want to get into this line of business. I could see a world where @TelebugsHQ open-sources their project (it probably already is) and makes it "free" for people who want to self-host. Nobody will want that. A paid version
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There's a few counter-examples to this, Wordpress being top of mind. That software can be downloaded and self-hosted for those who want to do it that way. Most people, and most revenue, is captured by @wpengine by hosting instances of WP for people who want turn-key.
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I wish the model worked, but between watching @37signals open-source ONCE Campfire and giving it away for free and my experience with @terminalwire, I'd agree that the market for this is thin. Devs like the idea of paying for software once, but in reality they don't like paying
I want to see more ONCE-style products, but nobody’s building them (except me). Is it because people don’t know how, or because they don’t believe in the distribution model?
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Where are folks who create dev tools or Ruby content posting their BFDs this year?
Over 20% off the Phlex on Rails course for Black Friday! You'll learn how to build high quality UI's in Rails with components using Phlex, Hotwire, Superform, and more. Deal ends on Sunday, Dec 7. Get Phlex pilled! 💪💊 https://t.co/mWHJ8tXoNm
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Bro forgot to light his cigarette.
Chad IDE (@cladlabs) is the brainrot code editor. AI coding takes 1–5 min between prompts—too long to ignore, too short to start something new. Chad integrates your brainrot (X, IG, Stake, Tinder, etc) into your agentic coding workflow and helps to manage your
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