Clo Willaerts
@bnox
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Program Manager #digitalbusiness @KdGhogeschool , keynote speaker @readmylips_be and author @lannoocampus.
Mechelen, Belgium
Joined April 2007
Funny how the wheel turns: what used to be outsourced to agencies is now being pulled in-house. Why? Brands want more control (media spend, brand voice, content). And in a shaky economy, cutting costs doesn't hurt either.
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Generative AI has become a shortcut to generic, low quality content. “Spam Has Essentially Migrated from Email Into the Feed”
lbbonline.com
Little Black Book, As AI content floods socials, dentsu’s Chris Bower says brands that win will use “tools with clarity, purpose, and a strong creative point of view”
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Running low on content ideas for your socials? Don't stress! Use to find fun and bizarre national days to celebrate. Belgians, make sure to check out the inimitable Toptopical-Kalender by Ilikemedia for your content planning:
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RT @TheHumanoidHub: Figure 02 is autonomously doing laundry in CEO Brett Adcock’s home using Figure’s in-house developed Helix AI model. ht….
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RT @_Pa0la___: People’s IQs should be presented like the weather:.Actual IQ: 125 .Feels like: 97.
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+ no ptsd.
This jet-powered, shotgun-wielding anti-drone drone could reverse the balance of power in drone warfare. Instead of the cost advantages being on the offense side (drones are cheaper to make than they are to shoot down), this reusable hunter-killer could potentially destroy 10-12.
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Content is either searched or shared. The holy grail? Content that does both. 👉 It ranks for keywords and spreads through social. Marketers: aim for this sweet spot. SEO meets shareability = max visibility. #ContentMarketing #DigitalStrategy
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RT @MaxWinebach: With this context, a Perplexity acquisition makes sense. Perplexity's core IP is retrieval for search. They're a search….
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RT @samsolid57: @danielnewmanUV Not confident, honestly. Apple has a history of pouring a ton of capital into projects that either flop or….
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Welcome to ☁️ Here you can bring clouds to life, get inspired by others' creations, share your own, and even classify clouds with AI.
cloudgazing.online
Find shapes in the clouds! Join our cloudgazing community where everyone sees something different. Share your cloud discoveries.
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Exactly this! 🤖 Why are we obsessing over humanoid robots when specialized solutions already work better AND cost less? We don't need them to look like us to be useful. Function > form every time. via @scmpnews.
scmp.com
Speaking at Alibaba’s Jumpstarter event, the entrepreneur said much of what humans value is not captured in training data.
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A robotic lamp that tucks you in, emotional dependency on AI, digital twins for creatives, and the world’s quietest spot near Brussels. This week’s Chaos & Amazement is weird, wise, and slightly unsettling. Read it here 👉
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🚨 Your public ChatGPT chats were showing up on Google. OpenAI ran a short experiment where shared chats (with a /share link) could be indexed by search engines. It’s now disabled. The risk? People were unknowingly exposing personal info. via @techcrunch.
techcrunch.com
Search engines are indexing links to ChatGPT conversations that have been made sharable with a link.
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TikTok launches "TikTok Pro" in 🇩🇪🇵🇹🇪🇸, promising to focus on "positive, beneficial" content with charity features and no ads. But if it's really about positivity and helping others, why pick a business name like "Pro"?.
newsroom.tiktok.com
At TikTok, we want to empower organizations to raise awareness, mobilize support, and raise funds for their causes. To support that goal, today we're launching TikTok Pro and a pilot of our new...
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I fully believe the classic sales truth:.💬 The more people you talk to, the more you’ll sell. But what if talking to people makes you want to crawl under a rock? Asking for a friend. (It’s me. I’m the friend.) 😅
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RT @dreamingtulpa: "ok grok, restore the roman empire to its former glory. make no mistakes."
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RT @JoannaStern: “Personal devices like glasses that understand our context because they can see what we see, hear what we hear, and intera….
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We’ve used #digitaltwins to test planes and engines. Now they’re powering creative workflows. One 3D model = endless images, videos, AR try-ons. Faster, cheaper, greener—and way more fun for creatives. The “create once, use everywhere” era has begun.
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Search engines are still the top way people discover new brands, with over 100 million more shoppers using them in the last two years. Despite the rise of AI tools like ChatGPT, marketers shouldn't abandon their search strategies just yet.
wearesocial.com
Everything you need to know about the global state of digital in July 2025. Kepios founder Simon Kemp takes us through the updates in our latest Digital 2025 report. Looking for the latest digital...
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The loudest cities in the world (in Europe: a.o. Brussels), and their quietest places ( -
earth.fm
Discover where the quietest places are in the loudest cities in the world, from Boston (USA) to Edinburgh (UK) and Vienna (Europe).
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