Prithvi Bhagat
@bhagatsprithvi
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Founder @strchindia | D2C Guy | Building India’s softest activewear brand | Sports lover | Family business roots
India
Joined April 2025
I was born into fabric. Third generation in one of India’s oldest textile families, Gulabdas & Co. For decades, we’ve been supplying cloth to India’s biggest retailers. Cotton, poly, blends, you name it, we’ve sold it. My earliest memories aren’t of toys or cartoons, but of
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Thank you for this @Ramkdp9265 We obsess over every detail so our gear supports your movement and lifestyle, and it means so much to know it’s working. Big thanks for the love & keep stretching, moving, and sharing your STRCH moments!
@bhagatsprithvi Thank you for maintaining the quality, the good part is after multiple washes also the T-shirts and tracks still looks like new only, One request is please maintain the stocks few of the men collection out of the stock. Am I going to get any giveaway from your new collection?😜
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@bhagatsprithvi Thank you for maintaining the quality, the good part is after multiple washes also the T-shirts and tracks still looks like new only, One request is please maintain the stocks few of the men collection out of the stock. Am I going to get any giveaway from your new collection?😜
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STRCH is built for movement and everyday wear, functional, breathable, quick-dry and anti-odor. More than athleisure, it’s purposewear, aligning with how people live and move.
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The festive #GIVEAWAY is here 🎉 We’ve made premium nylon tees that are soft, antibacterial and odor-resistant, perfect for all-day comfort, especially for the Indian body. We’re sending free STRCH tees to 4 people here on Twitter! Try it, wear it, and tell us what you think.
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AI will not take your job, but in the next 10 years: -Become as normal as using Google, part of everyone’s daily workflow. -Jobs won’t disappear; AI will just take over certain tasks, letting humans do higher-value work. -Companies will expect each employee to produce more by
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Wow! The response has been amazing , 25+ people want us to host a giveaway. So here we go! We’re doing a #giveaway , your chance to try the premium STRCH activewear that we’ve crafted with comfort, passion and a deep understanding of the Indian body. Details dropping soon.
These are our premium, high-quality nylon tees, antibacterial and odor-resistant. This festive season, we’re planning a giveaway on Twitter to celebrate with our community. If you’re interested, let us know in the comments so we can plan accordingly.
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Why we chose nylon: >Superior elasticity and recovery : stretches with you but never loses shape. >Enhanced abrasion resistance : doesn’t pill or thin out over time. >Naturally soft and smooth finish : feels great on the skin and moves freely with your body. If you haven’t
@bhagatsprithvi Absolutely not a fan of nylon tee Have got exclusive 100% cotton ones from bliss club a year ago and love them One chance to convert a customer from cotton to nylon! Can give a try since you asked
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These are our premium, high-quality nylon tees, antibacterial and odor-resistant. This festive season, we’re planning a giveaway on Twitter to celebrate with our community. If you’re interested, let us know in the comments so we can plan accordingly.
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When we were building STRCH, I had the same jitters you get with anything new, will it work, will people actually buy, did we make the right call? I had decades of textile knowledge, but I wanted more than just selling cloth. I wanted to make activewear that actually fits Indian
Still feel the same anxiety while opening a new outlet. Customer will come or not, how many online orders we will get, have we chose the correct location? I think this is a never ending process 🙂
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5/ Bottom line: Most D2C brands should wait until they hit ₹30–50L/month in regular online revenue before entering Blinkit/Zepto. At this stage: >Demand is proven >Margins can sustain delivery costs >Operations are ready >Brand has some awareness Q-Commerce should amplify
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4/ City, density & operational readiness. Q-Commerce thrives in cities with 1M+ population, where hyperlocal delivery zones are dense. You also need local stock in those zones, real-time inventory management, and reliable delivery partners. If you can’t consistently deliver in
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3/ Margins & profitability: Delivery on Zepto/Blinkit eats 30–50% of your profit per order. That means your product should still have 40–50% gross margin after factoring delivery costs. If your profit is too low, Q-Commerce will burn cash fast. Don’t chase speed over
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2/ Frequency of purchase & SKU selection matter a lot. Quick commerce works best for products that people buy 2–4 times per month, like snacks, beverages, daily essentials, or OTC medicines. Bulky items or low-frequency products rarely succeed. Also, focus on lightweight, small
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1/ Quick commerce is tempting but it’s not for every brand. Jumping too early can burn money, hurt margins, and create operational chaos. Q-Commerce works when your D2C brand already has steady online sales, repeat customers, and some brand awareness. If you haven’t proven
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Thread 🧵: A lot of people ask me, when should a D2C brand sell on Blinkit, Zepto, or other quick commerce platforms? Here’s a detailed guide with numbers.
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Japan has fewer people, but they’re willing to pay more for premium, well-made snacks. Add in an ageing population that prioritizes health and taste and you get a market that’s surprisingly big despite the small population.
Japan has a $9B savoury snacks market which is surpsingly larger than India's at $7B Japan has 10% of India's population, that is ageing severly, which means they spend more per capita Perhaps they have much higher quality snacks, that are expensive but also less unhealthy
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If you run multiple campaigns for the same keyword and product, you’re basically bidding against yourself. Amazon’s system won’t stop that. You’ll just split data and spend more for the same results. Best move: -See which campaign gives the best clicks and conversions. -Shift
I'm in a tricky spot with my Amazon ad campaigns. I have a few campaigns for the same keyword and same product (created at different times) and they all are doing well. I was told not to worry about duplicates because their algorithm handles it, but now the opinion is it's a
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Zoho has an office suite, a CRM, messaging app and email services, a whole ecosystem. What it really needs is great marketing.
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