Modern marketing broke when marketers lost sight of marketing's primary purpose: people. People are not moving through funnels. People are not on user journeys. People are not targets for retargeting. People are people. And you're one of them.

President Biden to the unvaccinated: "We've been patient, but our patience is wearing thin. And your refusal has cost all of us."

Setting and achieving goals releases dopamine in the brain. Small or large, completing a goal fires a shot of dopamine. Sounds good.

21. If you're blasting sales messaging, you're not marketing 22. If you are a salesperson, you're not marketing 23. If you're unvaccinated, you're not marketing (for much longer)

17. If you're copying other people's work, you're not marketing 18. If you don't understand that birds of a feather flock together, you're not marketing 19. If you're still using user journeys, you're not marketing 20. If you're not customer-centric, you're not marketing

13. If you're not testing everything, you're not marketing 14. If you're not mapping trade areas, you're not marketing 15. If you think LinkedIn connects is marketing, you're not marketing 16. If you're cutting corners, you're not marketing

9. If you don't have a deep understanding of your audience, you're not marketing 10. If you don't understand basic human psychology, you're not marketing 11. If you think manipulation is a tactic, you're not marketing 12. If you're not a copywriter, you're not marketing

5. If you're not deep in the data, you're not marketing 6. If you limit your marketing to social media, you're not marketing 7. If you think 'likes' equal marketing, you're not marketing 8. If you're not geotargeting, you're not marketing

JUST IN: Plagiarism is not a marketing strategy. Neither is mimic marketing.

As crypto maniacs around the globe collectively head nod, fist bump, and Tweetstorm in response to potential windfalls on the horizon, Andreessen Horowitz tightens his 'radically optimistic' grip on becoming the latest tour bus operator bound for virtual vegas in the desert sky.

Concerning Insight: When combining the performance results of eighteen individual Google Analytics accounts for 18 individual businesses, we find that less than 2% of total traffic is attributed to Social Media, representing less than 0.89% of revenue.

Head Scratcher Insight: Eighteen Google Analytics accounts reviewed and analyzed for 18 individual UK-based businesses. 80%+ of their sales attributed to desktop conversions. Less than 20% of conversions happen on mobile devices. Anyone else seeing similar results?

A self-proclaimed social media marketing guru walks into a crowded pub. 3 minutes later.

We've just completed a website auditing project for 17 well know Ireland-based brands. Key data finding and common denominator across all seventeen audits: Social Media marketing represents less than 2% of traffic to these sites and accounts for less than 0.89% of total sales.

Real talk... Are these trending tweets actually useful to anyone? Do they help you do better marketing? Worthy of this much retweeting? I think maybe I *get* marketing Twitter until I look at what's trending. Then I scroll & think, "maybe I don't get marketing Twitter at all?"

A marketer is always part of the answer; A growth hacker is always part of the problem.

Psychographics bridge the gap between consumer psychology and data, taking your customer behavioral details to the next level of insight. Your ad targeting improves. Your content interest topics are better defined. You have more insight into exactly who your customers are.

It seems obvious now. Entrepreneurs are openly conspiring to create as many startups as there are trees.

Digital Marketing produced a seismic shift in departmental roles where sales became marketing and marketing became sales.

Senior Director of Content and Marketing still convinced that consumers are on a seekers' journey.

New York City Digital Marketer shifts strategy from 'chasing' customers to a trendier 'attracting' approach.