BC Web Wise
@bcwebwise
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Empowering Brands Online
Mumbai, India
Joined August 2010
Instagram introduces Indian languages in AI translation, AI poisoning: Black hat SEO is back, AI ads agent in Google and more in D-Talks Issue #370 just for you! For more information & article source, visit https://t.co/HUoHL1onLL
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A village full of people doing yoga better than we ever could? adidas turned it into a story you can’t stop watching. Check out the video. https://t.co/j0JCotzRzY
#bcwebwise #fishsense #MondayMatinee #BrandTalk #MarketingInsights #AdBreakdown #CreativeReview
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Turning annoying pop-ups into actual pop-up books? WHSmith pulled it off, and the kids loved it. Watch the video to see how they did it. https://t.co/Ucd3HkFZba
#bcwebwise #fishsense #MondayMatinee #BrandTalk #MarketingInsights #AdBreakdown #CreativeReview #CampaignInsights
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Ever seen a brand ask you to switch off? Pizza Hut did, and the idea raises more questions than answers. Watch the full video and decide for yourself. https://t.co/yu6MEv9j2f
#bcwebwise #fishsense #MondayMatinee #BrandTalk #MarketingInsights #AdBreakdown #BehaviourChange
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Influencer marketing now takes 20–30% of wedding-season media spends, OpenAI rolls out a new shopping research tool, and Meta is set to launch its Oakley smart glasses in India. Dive into D-Talks Issue #369 for more. More details on https://t.co/HUoHL1onLL
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Uber One’s Brian Cox Goes to College film was a star-powered, witty execution that captured attention with humor and brilliant brand integration. While the film was engaging, it could have been more impactful with a tighter runtime. #UberOne #CelebrityMarketing
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https://t.co/uC22npSCE1’s Meet The Client campaign kept us engaged with genuine success stories, blending real-world integration with impactful storytelling. A great example of how client-centric marketing can drive authentic connection. #ClientSuccess #Teamwork
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The National Sport of Kazakhstan – RUH Fighting RUH Fighting helped pass a law officially recognizing Kazakhstan’s national sport. A brilliant use of #MomentMarketing that turned a brand campaign into real-world impact, blending creativity with cultural pride. #RUHFighting
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Huge congrats to Jinal, Bhakti & Sonali for shining at Millennial Achievers 2025 presented by Marketing Mind! Account Manager of the Year, Gen Z Marketing Maverick & Creative Professional of the Year. Proud moment! #fishsense #bcwebwise #MillennialAchievers2025 #MarketingMind
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73% Indians discover brands on CTV/OTT. 92% marketers use AI, yet GEO readiness stays low. Myntra’s social commerce now drives 10% revenue. All this in D-Talks Issue #368! For more information & article source, visit https://t.co/HUoHL1onLL
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A little MsChief goes a long way — and we’re here for it! Proud to welcome TTK Healthcare’s MsChief to the BC Web Wise family. Together, we’re all set to create something bold, fresh, and unforgettable. Here’s to a collaboration that’s equal parts creativity and MsChief!
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Started at BC Web Wise at 18 — every step since has been about learning, growing, and pushing myself to do better. Grateful to my mentors, colleagues, and my mother Chaaya Baradhwaaj for their guidance. Proud to be named Rising Star (Runner Up) by @e4mtweets . #AgeIsJustANumber
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India’s gaming market to cross 50 crore players in 2025, 33% of Indians using agentic AI, Demand for jewellery category on Myntra grows multifold and more in D-Talks Issue #367 just for you! For more information & article source, visit https://t.co/HUoHL1nPWd
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Dove – Code My Crown Tackled Black hair representation in games. Purposeful, relevant — but does it tie to Dove’s core or lean PR? Visibility ≠ Impact ≠ Relevance. Consul made absence loud, Krungsri made speed fun, Dove made inclusion visible. Which one won for you?
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Krungsri FirstChoice – What The Fast Short, quirky, fast-paced films that mirror how quick app-based decisions are. Random yet memorable. Perfect for thumb-stopping scrolls. Smart, fun, and built for today’s short-form world.
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Consul Washing Machines – Clean Sponsorship They bought all sponsor spots on Juventus’ jersey… and wiped them clean. Bold. Clutter-breaking. Talked about everywhere. But does it really drive sales beyond PR buzz? #bcwebwise #fishsense #MondayMatinee
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One goldfish in a globe may look small. But when it’s part of a global network, the ripples get bigger BC Web Wise joins AMIN Worldwide — 60+ agencies across 30+ countries. Global reach, local insight, independent spirit.
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Google partners with Jio to offer Gemini AI Pro free to 5G users aged 18–25, Instagram rolls out competitive insights, and connected TV usage surges 85% in 2025 — all this and more in D-Talks Issue #366! For full insights and sources, visit https://t.co/HUoHL1onLL
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In just 4 months, Haier raced ahead in search. Smart SEO moves — keyword mapping, on-page fixes & content engines — powered big wins: 🔹 +122% Organic Traffic 🔹 +79% Sessions 🔹 +64% New Users Growth doesn’t wait. Neither should your SEO. Let’s talk → DM us for an SEO review.
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Instagram plans to launch a TV app for Reels, 90% of businesses fear losing SEO visibility as AI reshapes search, and TV’s role as lead channel declines — all in D-Talks Issue #365 just for you! For more info & article source, visit https://t.co/HUoHL1nPWd
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