I have updated a Metrics Cheat Sheet for Ecommerce. It includes 70 marketing metrics for managing traffic acquisition, working on conversion and profitability. You can download it for free right there - https://t.co/rwlugaRq5x #metrics #ecommerce #marketing #analytics

Does SEO Really Drive 60% of Sales? 🤔 Organic often closes, not starts. Last-click overcredits SEO and hides paid’s impact 🚦 First-touch & assists: https://t.co/fdXMSPpcOD #analytics #marketing

FB ads but #GA4 shows (direct)? 🤯 Meta’s in-app browser kills referrers. Capture UTMs, sync Ads API, stitch in #BigQuery 👉 https://t.co/u9k7ReUJFx #analytics #marketing

Calls, CRM deals, WhatsApp sales ≠ tracked by default. Meta sees zero → kills learning. Fix it with offline conversions via CAPI + CRM sync 🔗📞 https://t.co/RHPxaKZXDF

In GA4 UI it’s one number. In BigQuery — events, time, conversions, SQL logic. I show how GA4 really defines engagement and how to calculate it yourself 🔍📊 https://t.co/WpMCMk46u6 #ga4 #bigquery

Pixel installed ≠ data working. Bad GTM setup = missing params, broken matching, stalled learning. I break down a proven GTM → Meta setup step by step 👇🔥 https://t.co/glAO56OTaf #ga4 #bigquery #analytics #gtm

Is #Meta burning your budget? 💸 Pixel-only setups = blind ads: no CAPI, no event_id, junk signals → wasted spend. Fix: CAPI + clean events + CRM checks 👉 https://t.co/e0X6KKlRmJ #ga4 #bigquery #analytics

What’s GA4’s mysterious event_bundle_sequence_id? 🕵️‍♂️ It tracks the order of event bundles sent, helping debug missing/duplicate data & offline uploads. Full guide 👉 https://t.co/xmVWPtaN7G #ga4 #analytics #marketing

Is #Meta stealing credit for sales? 😬 ROAS 6.2 in Ads Manager, but CRM shows email & brand drove half. Fix: compare GA4/CRM, use fbclid & CAPI 👉 https://t.co/Y111qB8vd5 #ga4 #analytics #gtm

#BigQuery shows more users than GA4? 🤔 #GA4 = modeled & stitched, BigQuery = raw IDs. Dashboards vs truth — pick your lens 👉 https://t.co/Q3xIkVHjaD #analytics #marketing

#Meta ads bringing junk leads? 🤯 Pixel-only = blind spots & wasted $. Fix with CAPI, event_id & CRM checks for clean data 👉 https://t.co/AMGrKLEpEr #ga4 #analytics #marketing

Lost in 30+ #Meta creatives? 🎨 Ads Manager won’t show true winners. Fix: dynamic UTMs, structured names, CAPI + BigQuery = ROAS per banner 👉 https://t.co/3H330IEOBm #ga4 #bigquery #metrics #analytics #attribution #gtm

Are your #Meta ads stuck in learning? 🤯 Pixel alone drops 40–60% of conversions. Fix: add server-side CAPI for real signals, better ROAS & scale 👉 https://t.co/39KVqOiW1A #ga4 #bigquery #analytics #gtm

Think Consent Mode is harmless? 🤨 Myths cost 💰: it models data, skews #GA4 vs Ads, inflates CPA & spend. Treat it as strategy 👉 https://t.co/I8biX3VPNr #analytics #marketing #gtm

Does server-side tracking for #Meta really matter? 🤔 Yes: +19% more attributed purchases, -30% CPA, cleaner data, better ROAS. Read more 👉 https://t.co/6u7oPteuOG #ga4 #analytics #marketing #gtm

⏳Is Meta’s 7-day window killing your B2B ads? Deals take weeks, but Meta forgets after 7 days → no learning, bad optimization. Fix: CAPI, early events, buyer uploads 👉 https://t.co/TQLXGJIftE #ga4 #analytics #gtm

Do you really need raw data for attribution? 🤔 Yes. Without click_id, user_id & timestamps you’re blind. Build truth from logs, not black boxes. 👉 https://t.co/13xMAcozub #ga4 #analytics #gtm

Are native FB Pixel integrations killing your ads? 😬 They send blind hits w/out FBP/FBC → no #attribution, no learning. Fix: #GTM Server-Side + CAPI. 👉 https://t.co/LYZ1fuPV4N #ga4 #analytics

Drowning in #attribution chaos? 🤯 #GA4, Meta & Google all claim credit. Fix: split goals, rebuild in #BigQuery /CRM, compare models, cut dead weight👉 https://t.co/I9qwpUN1Yn #analytics

💸Is Measurement Protocol draining your budget? FPID + JS client_id = ghost users & broken attribution. Fix IDs or burn cash 👉 https://t.co/KZTAW0U9IV #analytics #marketing

🚨Tracking purchases on the “Thank You” page? #GA4 may show 120 sales, CRM = 8. Pageviews ≠ money. Count only backend-confirmed payments for real revenue. 👉 https://t.co/F4UgaSWBgq #analytics #marketing