I’ve worked at LinkedIn for a decade.
There's a lot of bad advice floating out there on how to use LinkedIn. As a former Stanford football player, I deeply care about helping athletes get this right.
Here are the five biggest mistakes I see college athletes making:
🧵
When I was a football player at Stanford, I had a coach who was a phenomenal teacher.
What made him so great?
He understood the power of learning by teaching.
🧵
“They gave us everything we needed, but let us figure a lot out for ourselves.”
@StanfordFball
is the greatest fraternity of men on planet earth.
I’m beyond lucky to be a part of it.
When I was a player we used to call Stanford Stadium “The Library” because it was a “nice quiet place to do work.” I want royalties if someone starts making shirts.
Grateful for all the
@StanfordFball
alumni that came out tonight to spend time with our players. Especially thankful for Andrew Luck for sharing some “wise words” with the group.
#Lifetimedecision
There's a cruel simplicity to how many athletic careers end.
Mine was no exception. I got up one morning as a football player. That night, after failing to be selected for the 2011 NFL draft (in the midst of the 2011 lockout) I was no longer a football player.
It was brutal.
Jim Harbaugh just became the Head Coach of the
@chargers
Re-sharing this 2016 post I wrote on Linkedin recounting the greatest lesson he taught me.
The simple gift of holding capable people to high standards is something I won’t ever forget.
#BoltUp
Another great year coaching sophomore OL with
@LNHSPantherFB
is in the books. 6-2, lots of memories and lessons along the way. Excited to see this group continue to grow closer together!
#NorthOrNone
Chris Dalman was one of the greatest teachers I ever had. I’ll never forget the impact he had.
He’s now the President of Palma School in Salinas, California, where hundreds of young men get to benefit from his skills.
Super proud of my
@StanfordFball
teammate
@schwartzsteins
.
His innovation is coming to the NFL this fall with a more exciting kickoff, bringing a strategic element back to a key phase of the game.
Gimme some Sammy 🤌
The NFL passed the Hybrid Kickoff!
It’s an off shoot of the Low Impact Kickoff that my team and I used in the 2020 XFL season
People have asked me how we came up with the rule…
I did this thread 4 years ago outlining the process if you’re interested in learning more
Very proud of my guy Sam Schwartzstein; not only did he follow his dreams of working in sports to the XFL, but he's been on the front lines of reimagining the game of football to bring a cleaner, faster, safer game to market.
Loo…
Thread. Never been more proud of you
@schwartzsteins
. If you love football, give this a read. If you’ve ever poured your soul into something, give this a read.
For 671 days I had the coolest job in the world: Change the game of football to make it better for fans, players, and coaches. I can't thank the
@XFL2020
, Oliver, Vince, and everyone involved enough. Made some friends for life and will share some of my favorite memories here
The morning after the last game of the season is one of the toughest days in a coach’s life. Knowing the players, who have become like sons to you, are hurting and there isn’t a way to ease that pain in their hearts. I can’t say thank you enough! Love my guys!
#NorthOrNone
Chris Dalman became the offensive line coach at Stanford in 2007.
He came to Stanford from the Atlanta Falcons, and as a player had a seven-year professional career with the San Francisco 49ers and an illustrious career at Stanford as a college player.
Exciting time to be a Stanford fan.
@Lifetime_Card
is taking things to the next level for Stanford athletes.
So excited to see what this team does to help the next generation of Stanford athletes chase greatness.
#NIL
There are two huge takeaways for me that apply way beyond football:
You learn more when you can teach it.
There’s immense value shared to anyone following you along on your learning journey.
His family's story began in a mud hut.
Today, Usua Amanam is a Rose Bowl MVP on the verge of earning a Ph.D. from Stanford in energy resources engineering.
#GoStanford
His knowledge of the game was unlike anything I had ever seen as a young player. He had won multiple Super Bowls and played with and for NFL royalty.
He commanded our respect instantly. When he spoke, we listened.
To prepare for a scenario where we could be called upon to teach at any moment, we had to know more than our narrow position’s assignment.
What’s the back doing?
What is the QB’s cue?
How does this scheme work as a concept vs simply a list of individual player assignments?
In football terms this is a layup: but you know that feeling of walking up to the chalkboard when your teacher calls your name? Now imagine it’s a room of 15 other hyper-competitive freaks all vying for a starting spot. My heart was pounding.
But one key factor that made him a phenomenal coach actually had nothing to do with his accolades as a player.
Coach Dalman understood the power of learning by teaching.
In the context of an offensive line meeting room, it looked like this:
Keep in mind: Chris Dalman has the equivalent of a PhD in football. Obviously he knew the answer to any problem we faced. He didn’t need our help.
But the point wasn’t to solve the problem.
The point was to help us deepen our understanding of the strategy.
All athletes (college, pro) should be posting regularly on X and Linkedin.
This will open doors in the professional world, broaden interests, and give them a chance to share their story.
🧵
Every day as a college football player there are a million things to learn:
📚 Playbook: run blocking assignments and pass protections
🏈 Game planning: every week there are nuances to how a team plans on attacking a defense
You are constantly learning and being pushed.
Marlow Phillips I am so proud of you.
A few weeks ago my colleague Molly K. Murphy noticed a call for applications to the Future Leaders of Nursing bootcamp in NYC. She applied, and a little bit later heard she had been accepted!
Marlow has done nothi…
Where am I going with this?
It has struck me that throughout the national NIL conversation, basically nobody is speaking about career prospects and earning potential for players after they hang up their cleats.
But as I got up there and drew the front he started giving prompts:
“Who’s the back’s responsibility?”
“What if the nose slants away, what should the guard do?”
As I talked through the answers, I eventually stumbled.
Here’s what made this method brilliant: whenever that happened, he wouldn’t correct the mistake himself.
He would call on another player in the room, one of your peers, to talk you through where you went wrong.
Your peer would get a chance to deepen his own understanding.
Two former
@StanfordFB
teammates referred me for my first job.
I’ve leaned on literally dozens of former Stanford players and alums for advice and guidance over the years.
I’m in a career I very much enjoy, applying skills I enjoy flexing.
But getting there was not easy.
Each week there were dozens of things we were being asked to learn.
And each week Coach Dalman would cold call a random player to come to the board and teach.
I’ll never forget the first time it happened to me: “Alright AP, draw up 3-Jet protection against a 25 front.”
The value created by learning out loud is enormously relevant today.
I talk to professionals all the time who have anxiety about sharing their expertise. They dress it up in imposter syndrome and not feeling like they’re truly an “expert.”
Lots of pro athletes on X, but relatively few are on LinkedIn.
That’s a missed opportunity.
Linkedin has an outsized ability to affect:
-Brand building outside the sport
-Advocacy for charities
-Career building once the cleats are hung up.
Seems like a miss.
#NIL
deals are great. I’m 100% for players owning their intellectual and physical assets and profiting from them.
But here’s a bit of hard truth:
For most players, the second you’re no longer an athlete is the second sponsors don’t give a shit about you.
I’ve been working on improving my writing.
One of the best things I did was pay to join an online writers academy.
Just being around like-minded people on a mission and building has accelerated my growth and learning in astounding ways.
Reminder to find your tribe.
A huge part of my identity was taken away, and I didn't anticipate how hard it would be to find a "real" job.
Mentorship was key for me, and it's what I try to do now that I'm well past my playing days.
Phenomenal quick trip to New York.
Remote work has changed my life. I’m confident there’s no going back to office life for me, but I’m grateful for moments of physical connection and in-person collaboration.
@1a
@IrshadManji
Loving the conversation!
@IrshadManji
and
@arthurbrooks
should host a conversation on their books and perspectives. Lots of alignment. The key: see the human across the table, don’t skirt debate.
Which means most athletes, even NFL players and Olympians, need to think deep and hard about what they are going to do after they’re done playing.
Unless you’re a future HOF candidate in your sport, “Broadcasting” is a bad answer.
I remember seeing the UA brand starting to appear at lacrosse camps when I was growing up. Love this brand and the role it plays in the local economy here in the DC/Baltimore region.
Non-profit leaders and marketers in NYC, this is a can't miss event.
My great friend and colleague Molly Murphy will be leading a marketing lab along with our leader
@danhorowitz
. Join us at the Empire State Building for a great day of learning about th…
But there’s so much value in those who are brave enough to unpack their learning and invite us to follow along. Some of my favorite people to follow on social platforms aren’t true “experts” on a variety of subjects.
But their value lies in being brave enough to learn out loud
@abj4thecorps
@StanfordFball
No offense intended, obviously I’m biased. The veteran cause is one close to my heart and I’m not foolish enough to equate sports with warfare. But I love the men I share the bond of Stanford football with. Appreciate your comment.
Truth bomb incoming from
@SahilBloom
this AM.
Does this sound like the advice you’re getting in coffee chats?
If not, deepen relationships with people wise enough to know these things and brave enough to tell you them.
Here’s my advice for college athletes and pros on the back half of their careers:
1. Broaden your definition of “brand building.” What industries are you curious about? Get close to the leaders and game changers with a tie to your school/city.
Alex Anzalone on the NFC Championship: “We were all behind Dan on the 4th down call. Let’s get that out of the way first. If you could rewind time, we’d all do it again. A hundred times out of a hundred. The offense. The defense. Everybody. If you have been following this team’s…
Mistake
#5
: Waiting for people to reach out
Fellow Stanford man
@SahilBloom
introduced me to the idea of "Luck Surface Area."
For athletes this means getting comfortable with both warm AND cold outreach (and doing it the right way).
Do this right and you'll change your life.
The same is true of executives in the working world.
Just about any business leader wants to sit down with their school’s starting linebacker.
A lot fewer will make time for a guy who’s a year out from starting in a bowl game.
That window of influence closes very fast.