antonbuchner
@antonbuchner
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Help businesses make sense of #consumer #data for better #marketing strategies. Simplify approaches and align capability
Sydney, New South Wales
Joined March 2008
I’ve stopped using Twitter 😳 However, please join me in LinkedIn for business knowledge sharing: LinkedIn https://t.co/BJW3JRobP6 or Insta for a bit of biz and fun: Instagram https://t.co/QDE0VAWAyS
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Interesting ideas around challenging the gender choices behind AI. Are brands at risk of being sexist? Solution: Offer customisation to male/female/gender neutral options. Or let research / data offer insight and then decide. @dayemoffitt @adtechANZ
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Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers? https://t.co/dNzZr9FCvF via @TrinityP3 #marketingtips
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What Happens When the Magic of Creativity No Longer Works? https://t.co/NTVc2aXraU via @TrinityP3 #marketingtips #creativity #advertising
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Top 5 dumb ways to use data in #marketing
https://t.co/uEqeuxeI7D via @TrinityP3 #advertising #DataScience #lackthereof #digital #nontargeted
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The Ad Industry in 2018 – The Year of Magical Thinking https://t.co/cY2Mtzb5Ue via @TrinityP3 #marketing #business #advertising #thinking
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Marketing Performance measurement – Become an instant expert https://t.co/TiMEtd80HN via @TrinityP3
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Digital and Technology alignment – Become an instant expert https://t.co/1HRPvrrMSL via @TrinityP3
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The importance of unsubscribe management https://t.co/LZNVKz8FFN via @TrinityP3
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The Creative may be Digital, but the process is analog https://t.co/yUHJ4E2JOJ via @TrinityP3 via @antonbuchner #digital #cx
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“Tactics need to be put on hold until the strategy has been agreed upon. If technology gets into the discussion at the strategy phase, it’s the tactical cart before the strategic horse” - @markritson @adtechANZ #adtechSYD
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The importance of unsubscribe management now with new #EU regulations & #FacebookDataLeaks
https://t.co/LZNVKz8FFN via @TrinityP3 #GDPR #compliance #cybersecurity
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Ageism in advertising is as much a cost issue as a perception one https://t.co/6wYgmWyMbG via @TrinityP3 #advertising #agencies #costs #budgeting #MarketingConsultant #sexism #Ageism
trinityp3.com
In a cost obsessed industry, where marketers are wanting to pay less and agencies want to make more, senior staff are uneconomical. Let me explain.
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Digital and Technology alignment – Become an instant expert https://t.co/1HRPvrrMSL via @TrinityP3 @digital #marketingtips #procurement #technology #innovation #marketing #ideas #learn #transformation
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The Creative may be #Digital, but the process is analog https://t.co/SWTnmsiaxA via @TrinityP3 #digital #procurement #assets #creative #management #betterbusiness
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The challenges in measuring the #value your agencies contribute to your #marketing
https://t.co/4sbDoyVZLo via @TrinityP3 #measurement #procurement #advertising #media #ROI #ROMI $challenges #financials
trinityp3.com
The truth is most companies do not have the data or the methodologies to provide an account of the value of their marketing agency spend. Here is why.
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Casting George Clooney or Brad Pitt for your next #television #commercial? What a dilemma! https://t.co/8tcHYu0fM6 via @TrinityP3 #marketing #advertising #production #tips #budget #procurement #contract #cost #value
trinityp3.com
As a marketer you will have to sign off on talent for television commercials. So here is a short introduction to the main players and the casting process.
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Media #performance #management – Become an Instant Expert https://t.co/7D2Y0VpZIJ via @TrinityP3 #marketing #procurement #demystify
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Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3 https://t.co/C1YltTmaks via @TrinityP3
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