Anjali Sud
@anjsud
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@Tubi CEO. Former CEO @Vimeo. Proud mama.
NYC
Joined June 2010
RT @DEADLINE: Tubi Embraces Creators, Adding Episodic Videos From Six Established Personalities And Naming Vimeo Alum Rich Bloom To Key Exe….
deadline.com
Tubi has launched a major creator initiative, adding 500 videos of episodic content and six established creators to its platform.
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RT @Kickstarter: Introducing FilmStream Collective, a @Tubi x #Kickstarter initiative giving indie filmmakers funding toward their project….
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Pumped to bring Kickstarter-funded films to millions of Tubi fans this fall, expanding the pathways for independent storytellers to find their audience 💜💚.@Everette @Tubi @Kickstarter.
Tubi Pacts With Kickstarter to Distribute Fan-Favorite Films and Invest in FilmStream Collective Fund
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Super proud to share @Tubi’s contribution to #SuperBowlLIX with our @FOXSports takeover:. *Delivered the most-streamed Super Bowl in history. *Reached over 24 million unique viewers across game day programming. *Peaked at 15.5 million concurrent viewers with an average minute.
FOX Sports 🤝 Most-Watched #SuperBowl Ever. Final viewership numbers bring #SuperBowlLIX to 127.7 million viewers across all platforms. ✔️Peak audience of 137.7 million viewers.✔️Most-watched Super Bowl halftime performance in history with 133.5 million viewers.✔️Most-watched
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Fox Sports announces a takeover of @Tubi for Super Bowl LIX on Feb 9…it’s going to be a game changing year 🏈💜.
theverge.com
Cordcutters rejoice.
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Announcing the first 4 projects greenlit by @Tubi’s fan-fueled studio for aspiring filmmakers. Developed with support from @IssaRae and @CoCreMgmt, these will be coming to Tubi in the coming months 💪🏽 .
deadline.com
Tubi has greenlit four projects via Stubios, a fan-fueled studio for aspiring filmmakers.
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RT @BloombergLive: ICYMI: How is @Tubi making its mark in the world of streaming? . "We think of it as we're in an attention economy. it's….
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The biggest free streaming service is now available on the hottest VR headset.
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RT @FortuneMPW: “I never expected to become the CEO of @Vimeo,” @anjsud, who is now 40 and leading Tubi, America’s most-watched free TV ser….
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We see you Priyanka! . Love everything about this thought piece on what we all really crave right now from television.
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Back for round 2! Thoroughly enjoyed my convo with @reckless, editor-in-chief of @verge on his Decoder pod. Listen as we discuss all things video, Hollywood, GenAI and Tubi’s take on the F-word in streaming (aka flywheel) 🔄.
theverge.com
Tubi’s free TV strategy puts it between free social video and paid streaming.
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LA Times reported that May was @Tubi’s most-watched month to date and that according to Nielsen, we surpassed Disney+ in viewers 👀 . “YouTube is the only free ad-supported streaming platform with more viewers than Tubi.". Plenty of work to do but good validation of our strategy.
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Excited to share the first fan-fueled studio in streaming, courtesy of #teamtubi:. Stubios is a new kind of studio for aspiring filmmakers, designed to bring new voices and their fans to Hollywood. In partnership with @IssaRae and @CoCreMgmt, we’re putting the power of the
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Free is 🔥.
New pod: The power of Free in streaming, and why anyone would bother competing with YouTube. With @Tubi CEO Anjali Sud. Listen!
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Lots of interesting/relevant charts in this article but I’m of course partial to this one:
The most popular streaming TV show in the US is. NCIS. People have been watching 11.6 million episodes of the show a week online, on top of the millions of people who watch it on CBS every week.
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+1.
Lots of truth bombs on how younger audiences consume content in this (gifted) article from @loudmouthjulia. Tubi’s free to access streaming model is like a Netflix-YouTube hybrid. Plus they’re working on (and solving for) content discovery.
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RT @mulvihill79: Tubi’s viewership is my favorite “nobody knows anything” data point in media. I would conservatively guess that 1000x mor….
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