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Alter Agents

@Alter_Agents

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Following
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Alter Agents is a seasoned market research company committed to helping admired brands ignite action with powerful shopper insights.

Los Angeles, CA
Joined August 2015
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@Alter_Agents
Alter Agents
1 year
Have you heard of my brand? How much do you know about my brand? How does my brand stack up to the competition? Will you buy my brand? If you are asking these questions, you might be suffering from brand narcissism. Take our new quiz to find out:
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@Alter_Agents
Alter Agents
11 months
RT @Forbes_Agency: Consumer fear and anxiety—which have always been lurking in the background—are again taking center stage. Data can help.….
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@Alter_Agents
Alter Agents
11 months
RT @Forbes_Agency: The Power Of Data To Help Brands Navigate Consumer Fear Written by Rebecca Brooks of @alter_age….
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@Alter_Agents
Alter Agents
1 year
RT @Forbes_Agency: The integration of AI presents both opportunities and challenges for any company in a human-centered industry. Read more….
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@Alter_Agents
Alter Agents
1 year
RT @BrainXchange: . @Snapchat and @Alter_Agents Research Illustrates the Powerful Impact of #AugmentedReality on #Sustainability https://t.….
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@Alter_Agents
Alter Agents
1 year
RT @Forbes_Agency: How Will You Know If Your Market Research Methods Are Outdated? Written by Rebecca Brooks of @a….
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@Alter_Agents
Alter Agents
1 year
Media planners need to understand the unique characteristics of streaming advertising. Unlike traditional TV, streaming platforms offer more flexibility in ad placement and targeting. Our CSO Heather O'Shea writes about an adaptive approach: .#MRX.
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alteragents.com
Alter Agents’ Chief Research Officer Heather O’Shea recently wrote for Advertising Week about techniques to blend media measurement and market research effectively for streaming ad planning. With a...
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@Alter_Agents
Alter Agents
1 year
At #IIexNorthAmerica? Head on over to the green stage NOW to catch our CRO Heather O'Shea and Aarti Bhaskaran of @Snap - they're talking #augmentedreality at 11:25am. See you there! #iiex @Greenbook #mrx #insights
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@Alter_Agents
Alter Agents
1 year
Austin here we come! ✈ We can't wait to see everyone and share some #insights at @Greenbook's #IIeXNorthAmerica in just 2 weeks. Mark your calendar now for Heather O'Shea and Aarti Bhaskaran's talk on #AugmentedReality on 4/17 at 11:25am. #mrx
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@Alter_Agents
Alter Agents
1 year
Big streaming providers are offering more opportunities for #advertising. 98% of households subscribe to a service. You need to know how to reach your audiences in this medium & understand the efficacy of your efforts. We write for @Advertisingweek.
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@Alter_Agents
Alter Agents
1 year
"Interest rates are expected to drop, inflation rates are declining, and a recession may be off the table. Why are we still gloomy and uncertain, even though the numbers paint a much better picture than we anticipated?" Our CEO writes for #Forbescouncil.
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@Alter_Agents
Alter Agents
1 year
What affects promiscuity? Shopper promiscuity that is - one product of the decline of brand loyalty. Brand category plays a big role in consumer behavior. Take our quiz to see where you land, and what you can expect from your audience. #mrx.
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@Alter_Agents
Alter Agents
1 year
Have you taken our quiz yet? It's fast and easy - and it can get you thinking about your current approach to #mrx. Are you getting the best #insights to make decisions and meet your goals? Old ways of doing things don't work.
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@Alter_Agents
Alter Agents
1 year
RT @infotools: One year ago today we aired our most popular podcast episode of 2023, when Heather O'Shea of @Alter_Agents joined us to talk….
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@Alter_Agents
Alter Agents
1 year
RT @Forbes_Agency: This is a call to action: We must start trusting the data again to move into a brighter future. Read more: https://t.co/….
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@Alter_Agents
Alter Agents
1 year
RT @CaddyMarketing: Right on!. How To Embrace Holistic Target Audience Understanding In The Post-Cookie Era, writes Heather O'Shea of @Alte….
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@Alter_Agents
Alter Agents
1 year
Have you taken our new quiz yet? It's fast & easy - and it can get you thinking about your current approach to #marketresearch. Are you getting the best #insights to make decisions and meet your goals? Change it up: : #brandloyalty #mrx #consumerbehavior
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@Alter_Agents
Alter Agents
1 year
"Streaming video is a space that must be incorporated into the mix to keep a competitive edge." Heather O'Shea shares #mrx techniques to get #streamingads right in @advertisingweek . #streamingmedia #advertising #ads #adstrategy #insights
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@Alter_Agents
Alter Agents
1 year
Are your shoppers promiscuous? By promiscuous, we mean:🔎 Shoppers are actively seeking new brands, new products and services, and even new channels of distribution. Are you missing out on understanding your audience in this environment? Find out:
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