Have you heard of my brand? How much do you know about my brand? How does my brand stack up to the competition? Will you buy my brand? If you are asking these questions, you might be suffering from brand narcissism. Take our new quiz to find out:

RT @Forbes_Agency: Consumer fear and anxiety—which have always been lurking in the background—are again taking center stage. Data can help.….

RT @Forbes_Agency: The Power Of Data To Help Brands Navigate Consumer Fear Written by Rebecca Brooks of @alter_age….

RT @Forbes_Agency: The integration of AI presents both opportunities and challenges for any company in a human-centered industry. Read more….

RT @BrainXchange: . @Snapchat and @Alter_Agents Research Illustrates the Powerful Impact of #AugmentedReality on #Sustainability https://t.….

RT @Forbes_Agency: How Will You Know If Your Market Research Methods Are Outdated? Written by Rebecca Brooks of @a….

Media planners need to understand the unique characteristics of streaming advertising. Unlike traditional TV, streaming platforms offer more flexibility in ad placement and targeting. Our CSO Heather O'Shea writes about an adaptive approach: .#MRX.

At #IIexNorthAmerica? Head on over to the green stage NOW to catch our CRO Heather O'Shea and Aarti Bhaskaran of @Snap - they're talking #augmentedreality at 11:25am. See you there! #iiex @Greenbook #mrx #insights

.@StreamTVInsider covers @Disney's partnerships with @TheTradeDesk & @Google's Display & Video 360, quoting our recent @advertisingweek: . #streaming #advertising #mediaplanning.

Austin here we come! ✈ We can't wait to see everyone and share some #insights at @Greenbook's #IIeXNorthAmerica in just 2 weeks. Mark your calendar now for Heather O'Shea and Aarti Bhaskaran's talk on #AugmentedReality on 4/17 at 11:25am. #mrx

Big streaming providers are offering more opportunities for #advertising. 98% of households subscribe to a service. You need to know how to reach your audiences in this medium & understand the efficacy of your efforts. We write for @Advertisingweek.

"Interest rates are expected to drop, inflation rates are declining, and a recession may be off the table. Why are we still gloomy and uncertain, even though the numbers paint a much better picture than we anticipated?" Our CEO writes for #Forbescouncil.

What affects promiscuity? Shopper promiscuity that is - one product of the decline of brand loyalty. Brand category plays a big role in consumer behavior. Take our quiz to see where you land, and what you can expect from your audience. #mrx.

Have you taken our quiz yet? It's fast and easy - and it can get you thinking about your current approach to #mrx. Are you getting the best #insights to make decisions and meet your goals? Old ways of doing things don't work.

RT @infotools: One year ago today we aired our most popular podcast episode of 2023, when Heather O'Shea of @Alter_Agents joined us to talk….

RT @Forbes_Agency: This is a call to action: We must start trusting the data again to move into a brighter future. Read more: https://t.co/….

RT @CaddyMarketing: Right on!. How To Embrace Holistic Target Audience Understanding In The Post-Cookie Era, writes Heather O'Shea of @Alte….

Have you taken our new quiz yet? It's fast & easy - and it can get you thinking about your current approach to #marketresearch. Are you getting the best #insights to make decisions and meet your goals? Change it up: : #brandloyalty #mrx #consumerbehavior

"Streaming video is a space that must be incorporated into the mix to keep a competitive edge." Heather O'Shea shares #mrx techniques to get #streamingads right in @advertisingweek . #streamingmedia #advertising #ads #adstrategy #insights

Are your shoppers promiscuous? By promiscuous, we mean:🔎 Shoppers are actively seeking new brands, new products and services, and even new channels of distribution. Are you missing out on understanding your audience in this environment? Find out: