Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: #MRX

Data lakes have become central to how modern organizations store and manage information. These flexible repositories can house vast amounts of raw data, enabling an integrated view of business operations. Our EVP John Bird writes for ESOMAR Research World:.

A year ago on the podcast, we welcomed Vera Chien, Executive Director of Corporate Research, Data and Insights at Warner Bros. Discovery. We delved into the fascinating world of #ConsumerInsights within the entertainment industry. Listen here: #MRX.

A prominent tourism group is on the front lines of understanding what draws visitors in to New Zealand, and what keeps them coming back. With Harmoni, your team can centralize tourism research in one environment and visualize key metrics. #MRX.

A year ago on the podcast, we welcomed AiCi Li, Director of Futures Lab at Mars. AiCi discusses her non-linear career path, highlighting the importance of serendipity, embracing opportunities outside of one's comfort zone, and the value of strong mentors.

“I think the thing I love the most about Harmoni is how quickly you can follow a hunch. It’s so easy to just run a quick x-break to see if there’s anything interesting." — A regional museum’s insights team chose Harmoni to streamline its data analysis.

A year ago on the podcast, we welcomed Alysse Henkel, vice president of research at The Vision Council. Alysse shared her journey from program evaluation to #marketresearch in the nonprofit sector. Listen here: #MRX #WomeninResearch.

To support operational excellence and visitor experience across some of Auckland’s most treasured cultural institutions, the team at Tātaki Auckland Unlimited runs a range of consumer research programs. Read our case study about scaling insight delivery:

A year ago on the podcast, we welcomed Aparnaa Rajasekaran, the Segment Insights & Strategy Manager for Georgia-Pacific’s commercial business. Aparnaa shared her journey and expertise in uncovering and activating market insights to drive business outcomes.

Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. Discover Harmoni: #MRX

Travelers arrive to New Zealand from over 150 countries & the stakes are high: every insight matters when it comes to shaping strategy, guiding investment, and telling a compelling story. With Harmoni, your team can centralize research in one environment.

The latest paper in our Space to Think series, "Raising the Profile of Insights Within Your Organization" highlights strategies for #insights professionals to foster trust with stakeholders and ensure their work drives meaningful business outcomes. #MRX.

A year ago on the podcast, we welcomed JP Soltesz, a strategist, innovator, data interpreter, and futurist with decades of experience. JP shared his insights on how workers can build on their human skills in a technology-first, #AI-driven world. #MRX.

As the volume and variety of data sources grow, the ability to integrate and synthesize them has become crucial for deeper, more actionable consumer #insights. John Bird, EVP at Infotools, writes for Greenbook: .#MRX #DataQuality.

A year ago on the podcast, we welcomed Ed Keller, CEO of the Keller Advisory Group. A leading authority in word-of-mouth marketing, influencer dynamics & #ConsumerInsights, Ed provided valuable perspectives on the significance of the creator economy. #MRX.

Our popular publication has been newly refreshed with today's researcher in mind. ✨ Check out our '2025 Buyer's Guide to Market Research Software' that offers #insights professionals essential support to navigate today’s complex technology landscape.

A year ago on the podcast, we welcomed Victoria Sakal, who shared how top research teams prioritize asking the right questions, framed effectively to ensure impactful outcomes. Listen here: #MRX #MarketResearch #Insights #BrandStrategy #TargetAudience.

Can't wait to get your hands on the latest wave of your brand tracker data? Harmoni is a #BrandTracking analysis tool that empowers your team to generate rapid insights and analyses from your data. Discover Harmoni: #MRX #ResTech #Insights

Brands are seeking more than just data—they’re looking for direction. In his latest article for Greenbook, John Bird, EVP at Infotools, explores how merging multiple data streams can transform insights teams from passive observers to strategic influencers.

A year ago on the podcast we welcomed Bryan Smith to explore the intriguing world of #MarketResearch technology. Bryan, a data enthusiast & efficiency advocate, shares his valuable insights on navigating this evolving landscape. #ResTech #MRX.