Alex MacGregor
@alexmacgregor__
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Founder at https://t.co/Sd5frAkRfA / Grow apps https://t.co/70qCgPYBOc - https://t.co/4Qckjnee89 / Host of HYPEWORKS / Building the future of PR & Influence
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Joined September 2008
Your startup lives or dies by attention. Here's my backstory and how I now help founders:
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Today’s work: - re-issued agency client invoice (my bad) - posted on linked, x, ig - learnt a bunch of apis for my next app - pulled together nee contacts for cold email campaign - pitched some journalists and creators for a client partnership campaign I’d rate it a 6/10
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Working corporate for a few years is the best way to learn business and find the best ideas to work on
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Signing up to use platform API's e.g. Shopify, Wix, Squarespace etc (for my next app) is always a ball ache
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PR & Influencer Marketing isn’t just about creativity, it’s also about workflow. Do that without the right tools, and you’re drowning in spreadsheets and endless email chains. PR & Influencer Marketing Managers today juggle: - Media outreach - Influencer negotiations -
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Everyone loves being a founder but not everyone can deal with massive doubt, slow traction, and constant fear of going broke.
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Personal branding isn’t optional anymore, it’s a must. Fact: my handwriting is the worst. But below is how I see my personal brand: 1️⃣ PR & Influencer Marketing → helping founders and brands get seen, not just shout louder. 2️⃣ Indiehacking & SaaS → building products that
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Important to distinguish your customers by channel E.g who I talk to on here is different to who I talk to on LinkedIn X - Founders/Startups Reddit - Founders/Startups LinkedIn - Marketing Agencies Cold email - Corporations
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This is great news. People still need a 'town square' type place to make sense of it all. https://t.co/7uJ0sXVWvD
One thing that bothered this year is that it felt like the Internet was starting to fragment by region and political identity. However, starting Monday—for the first time in years—X climbed into the top 15 in many European App Stores including in Spain, France, Belgium, the UK,
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I've done Marketing & Communications for over 8 years with a proven track record of driving success for leading consumer tech brands. I also help founders and startups get noticed, dropping weekly newsletters with PR insights and advice. Sign up below: https://t.co/znsnZ997wm
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Biggest focus with my two apps right now is retention. Can’t have free users or crazy churn.
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Don't shroud your products in a sheath of complexity. Get over yourself. Measure some shit. Try some shit. Throw the stuff that doesn't work. Use your own thing.
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Added over 200 journalists and creators this week for startups to pitch (link below)
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