AdYapper
@AdYapper
Followers
599
Following
3K
Media
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Statuses
2K
AdYapper's digital ad optimization platform drives cost-savings & revenue by making sure the ads you buy reach the customers you value most.
Chicago / New York
Joined January 2011
Digiday reports: Your DSP said you were on 2500 websites. Wrong - try 700,000! @AdYapper gives @Digiday new data.
digiday.com
Because the reporting on exchanges is insufficient and ad networks obfuscate domains, blocked websites still push their inventory through channels that claim to bar them.
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Pop-unders & hidden sites pervasive - eroding ad performance. @AdYapper CEO shares latest with @Digiday @RossBenes
digiday.com
Brand ads are appearing to porn viewers on windows underneath their browser, and the trail is littered with tags from the largest ad tech vendors.
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.@adyapper solves this horrible problem. Mercedes, Waitrose & others inadvertently funding terror https://t.co/SCfS6GhJlo
#adfraud #adtech
thedrum.com
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Why traditional brand safety & blacklisting fails. Ad spend optimization platform @AdYapper speaks out & can help.
digiday.com
Communication gaps, fraud and conflicting incentives have limited the effectiveness of blacklists.
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CEO of @AdYapper outs why you see the same video ad over & over - more nefarious than you think. #VolumeOverValue
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Happy to share any data or insights if people have questions. Ask here if that's easier. CC @ElliotHirsch
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It's not just Facebook, folks. AdTech's fundamental flaw: Good inventory is NOT infinite. Beware. #MT Media Truth
wsj.com
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
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In AdTech, SaaS is the only thing that makes sense and this new industry article is just the start.
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Register free: scorecard & optimize video ads, look beyond industry #viewability standards to outperform https://t.co/BRtBzMxu81
#digitalads
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How Changes In How We Measure Ads Will Unleash Creativity via @forbes
https://t.co/nFTuBPOll3
#digitaladvertising #viewability #adfraud
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RT @emarketer: Marketers are devoting a lot more of their budgets to programmatic, according to our latest #eMreport
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Middlemen vendors get $0.60 per dollar, per Expedia mktg director via @WarcEditors - Programmatic is 'inefficient'
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New #DigitalAdvertising white paper: Overcome #viewability & #adfraud challenges by managing your supply chain:
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Via @YahooFinance: AdYapper #DigitalAd Optimization Platform Backed by MRC Accredited Video #Viewability Measurement
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Proud to join @builtinchicago 2016 Top 50 #Startups to Watch, changing the way business gets done, Chicago & beyond!
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50 startups to watch @BuiltInChicago -- congrats to @opternative @EarshotInc @SwipeSense @cloudspotterapp @adyapper
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Boosting ROAS for clients - Marketing / FinTech firm @AdYapper named in Chicago's Top 50 Companies to Watch in 2016!
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#Advertisers trying to overcome non-viewable waste, #adfraud, must address the supply chain. More--> https://t.co/8lwjLyvhwO
#ABCInteraction
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Advertisers must own deeper metrics RT @TimRCain: Viewability is just a gateway for deeper engagement metrics @hugodrayton #ABCInteraction
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