Alan B. Hart
@abhart
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Host @themktgtoday & Marketing Beyond CMO podcast. Marketing Strategy & Transformation. ❤️ #podcasts, helping #unleashpotential #ViewsAreMine
Washington, D.C.
Joined October 2008
Change is the only constant in marketing. Anton Vincent of @MarsWrigley says agility isn’t optional—it’s essential. Hear more on “Marketing Beyond with Alan Hart” wherever you get your podcasts! https://t.co/6yiW8wr2Hl
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Had the pleasure of speaking with Anton Vincent from @MarsWrigley on leading with purpose, creativity, & agility at scale. Get inspiring lessons on brand-building, leadership, and preparing for the future of marketing on this episode of Marketing Beyond: https://t.co/6yiW8wr2Hl
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Metrics matter, but great marketing comes from mixing data with intuition. On Marketing Beyond, @lingokids' Mikael Journo shares how his team used both to create a campaign that really resonated with parents. Listen here: https://t.co/ciaw46C4BO
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My latest conversation with Mikael Journo, CMO/COO at @lingokids, explores the balance between brand building, performance marketing, and trusting your intuition. Hear how real stories and bold choices led to a brand film that moved us all: https://t.co/ciaw46C4BO
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How does @IllusionsMuseum captivate Gen Z and create lasting engagement? On #MarketingBeyond, CMO @andylevey shares how his team is driving FOMO and engagement across digital channels while building deeper community connections. #ExperientialMarketing
https://t.co/SmWwDg7l1R
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After opening day, how do you keep your concept top of mind? On #MarketingBeyond, @andylevey, CMO of @IllusionsMuseum shares creative ways to keep visitors coming back and keep your brand in the conversation long-term. Listen here: https://t.co/SmWwDg7l1R
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Every Ford customer or dealer interaction is a chance to deliver value with smarter data and tech. I talked with Mark Sucrese about how @Ford uses data and analytics to enhance the customer journey. Hear more on Marketing Beyond: https://t.co/BZiaFYeSis
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400M+ consent transactions happen daily at @OneTrust, highlighting the rapid evolution of responsible data use. I discussed governance, marketing, and leadership with CMO Michael Schanker on Marketing Beyond. Listen on your favorite podcast platform! https://t.co/bI18GnXP3o
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What does it mean to put people at the heart of tech transformation? I discussed AI, listening to every user, and leading with trust and curiosity with @MarathonPetroCo’s Justin Schwartz on this week’s Marketing Beyond. Listen here: https://t.co/eIYhwK35aE
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How can teams stay connected & productive worldwide? I explored this and much more with @TeamViewer CEO Oliver Steil on Marketing Beyond. We discussed remote connectivity, AI, agile workforces & empowering employees for innovation. Listen here: https://t.co/z6qQRU4zgP
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What does transformation look like in a 175-year-old global company? Dion Smith, SVP at @Siemens, shares how their “one tech mission” is turning complexity into clarity in our latest episode of Marketing Beyond. https://t.co/V5zib66pg6
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Up to 40% of website traffic on some site is now AI agents, not humans, according to @theshammond of @salesforce. Hear Steve’s insights on what this shift means for marketers in the latest episode of Marketing Beyond recorded at #dreamforce25. https://t.co/rRXMsdCMFO
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The first 10-12 mins of this is such an interesting education on economics. TY @timferrisshow
open.spotify.com
The Tim Ferriss Show · Episode
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Striking the right balance between building custom marketing solutions and using pre-built software can be tough. On Marketing Beyond, Lisa Tan of Reverie shares how she leads her teams to meet business goals. Listen to our latest episode! https://t.co/3VKyHk3E4N
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How can you meaningfully connect with your customers when your product is sold through a distributor? On Marketing Beyond, Lisa Tan of Reverie shares innovative showroom strategies to create stronger distributor ties. Listen now: https://t.co/3VKyHk4bUl
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What’s the cost of launching a campaign without a standout idea at the center? On Marketing Beyond, Matt Davies & Pieter-Paul von Weiler of @Better_Briefs explain why clarity in ideas and execution saves budget and and maximizes impact. Listen here: https://t.co/LwvUTcmIch
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It’s estimated that 1/3 of marketing budgets are wasted on poor briefs. In this week's Marketing Beyond, I chat with Matt Davies & Pieter-Paul von Weiler of @Better_Briefs about the real cost of unclear briefs and how to fix them. Listen here: https://t.co/LwvUTcmIch
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How do awards like Cannes and WARC spark innovation? On Marketing Beyond, Tati Lindenberg shares how industry recognition transformed her team's creative culture and attracted top talent. Listen here: https://t.co/0qZIP0WJbO
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How does Dirt Is Good balance local relevance with global strategy? On Marketing Beyond, I talk with chief brand officer, Tati Lindenberg, about building distinctive brands, sparking creativity, and leading teams through change. Listen now: https://t.co/0qZIP0WJbO
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