Today, I became Chief Content Officer of the @9operators Network. - Full-time (all in) - Vesting owner - Senior executive This is the greatest achievement of my career. And, the most terrifying. There are only two outcomes. Either we create a media empire. Or I crash, burn,

From the opener of @RosenZone’s email today: Frozen food’s glow-up era. Gah! @JMovsowitz + you just keep hitting new heights 😍 wildly fitting subject line.

The best shows to watch over and over and over again, ranked … 1️⃣ West Wing 2️⃣ The Office (US) 3️⃣ The Wire 4️⃣ True Detective (S1) 5️⃣ Parks and Recreation This is not a debate. Please do not comment. This is the list. I am right and informing you of the correct order.

Don’t take a picture with your mouth open Green line theory: body language rules for men

Your brand's marketing is the biggest line item on the P&L Yet most founders wing it when they decide how and where to spend I broke down my 6-layer framework for building a marketing budget in the @9operators newsletter From ratios, to incrementality, to cashflow Check it

In a world where ecom empires rise and fall... One backyard gathering changed everything. 100 founders. Unfiltered knowledge. Zero BS. Now... we're doing it again. This January... In the heart of Miami... The most elite operators in DTC and retail collide for one explosive

I am learning a lot

It’s the first working Monday of the year … HAVE YOU UPDATED YOUR WEBSITE FOOTER FOR 2026? I haven’t

We’re doing it again, Round 2, this time in Miami! ☀️ Just like our LA event, this is a FREE mastermind, admission via charity donation only. If the right connections can level up your game, imagine what happens when you lock in with elite ecom operators for a full day of

This line is everything … “If the customer is confused for two seconds, you lose the sale. You lose the memory structure.”

Sean Riley’s biggest mistake at DUDE Wipes? Ego + not keeping the main thing, the main thing. 😵 DUDE deodorant 😵 DUDE body sprays 😵 DUDE soaps Want to know @SeanEcom’s biggest f*** up? We’ll reveal it tomorrow! SPOILER: It added up to a $55k CPA Or, check the comments ↓

5️⃣ Your marginal ad spend is extremely unprofitable. This is the sneakiest, the most pervasive, and the most complex. The key idea is that your ROAS is an average, which means that the worst part of your ad spend (usually the "last" part of your ad spend) is performing below

“That’s off brand” Let me tell you about my favorite business ever- Bic Bic is an icon. It dominates three totally separate product lines They are one of only two lighters everyone on earth can name. They own the one off razor aisle. They sell over a billion pens a year.

I am here to (once again) remind you that @heyitsalexP sends AN ABSOLUTE BANGER NEWSLETTER ~1 a week.

That escalated quickly …

I’m going to post this screenshot on LinkedIn with the caption: THIS IS TRUE LEADERSHIP It will absolutely crush.

@pudgypenguins @chefgoyardi This ended up being my most popular post of the whole year. Her volleyball camp starts Monday. And the fact that it stomped all the marketing content I put out delights my daughter to no end 😂 x 😍 + 🐧

The 20th edition of Cut30, our first of 2026, starts on Tuesday for anyone that wants to learn or get better at short form content. Its the best in the business, full curriculum, 30 days of slack, 10+ group calls, winner after winner from personal brands to small businesses.

2026 Prediction: Don’t sell sunglasses

Work ≠ value The hardest working appliance in my home is the fan in our laundry room. It is always on It never breaks It does its job It is perfection The problem is … I don’t care. I’ll never give it a raise. If it breaks, I’ll buy the cheapest replacement available.

Checkmate, motherf***** … you brought brisket to a beef-wellington-with-lobster-risotto fight, @DTCbromozi