Just as a method actor has to look into the character they are playing, a marketer has to put themself in the shoes of their their target audience and prospective customers. What are they searching for? How do they use it? How could we make this product …

You may have heard about Google Analytics. but did you also know about Google Tag Manager? GTM can be an extremely powerful tool as it allows you to add and update your own tags for conversion tracking, site analytics, remarketing, and more. Plus it's f…

Social media is fickle. Some posts go viral; others do not. Engagement depends on timing, whether the content is relevant, relatable, or remarkable, the choice of hashtags, and other factors. On the upside, you can evaluate the posts that underperformed …

Taxonomy is the tagging and classifying of digital content across different information systems, including content and knowledge management systems. Think of it kind of like digital index tabs. It really allows a business to work more efficiently and sta…

We are living in a one-click world, where services can get installed with just a click. When we grow accustomed to immediate gratification, brands whose websites have slow loading speeds, broken links, or a poor user interface suffer. It is difficult to …

If your site attracts a lot of new and repeat customers, it's clear that you understand your target audience's needs. However, if you’re new to the marketing game, research is a crucial part of your strategy before publishing new content. Your end goal s…

What is a SaaS? Software as a Service is a digital platform that allows you to share documents and applications over the Internet, as opposed to having to install and maintain software on your own system. It has really streamlined modern businesses since…

When building an ad campaign, less is often more. When ads become too repetitive or block page content, they feel intrusive and can cause you to lose leads. Marketing tactics have to be interesting and engaging in order to work. Think of ways that you ca…

What is the most important thing to consider when carving out a digital marketing strategy? Your target audience. Remember, you are building a product or service to fill your consumers' needs. Research to learn HOW they are searching, so you can get a le…

Let's talk Search Engine Optimization (SEO)! 2021 revealed an emerging trend called "No-Click Searches." This is a term for when a consumer types a question into their browser and the answer is automatically suggested without the user having to click on …

Do you have any New Year's Resolutions for your business in 2023? Maybe it's about getting organized, learning new technologies, attracting new leads, or enriching your products or services. Please comment below!. #robbdigital #digitalmarketing #marketin…

It's finally 2023! The Robb Digital Family would like to wish everyone a Happy New Year! Lets make this year the best one yet!. #robbdigital #digitalmarketing #marketing #happyholidays #newyears2023

In digital marketing, time is of the essence. There is a ""right time"" for your content to reach your audience, and experts can help you capitalize on it. The method of delivery depends on an variety of factors which can be discovered through insight to…

One of the services we provide at Robb Digital is creating and managing Google Ad Campaigns. Google Ads is one of the most effective methods of paid online advertising. Since a Google Ad has the capability of appearing at the top of the search engine res…

At the close of another year, the Robb Digital Family would like to pause and wish everyone Happy Holidays and a prosperous New Year!. #robbdigital #digitalmarketing #marketing #happyholidays #happyholidays2022

Most small business owners don't put ""Accounting"" at the top of the list of their favorite tasks, but they all know it's crucial! Accounting software helps streamline their financials by helping track accounts payable, accounts receivable, and plugging…

Using a password manager may sound a little scary to some, but they can be really helpful in the long run. Password managers protect the data they store through encryption. This process scrambles data so that it's tougher for hackers, cybercrooks and oth…

SEO is evolving and adapting with every new search engine algorithm update! In the early days of the Internet, an amateur SEO sleuth could have ""tricked the system"" to gain a better rank for their website, but the algorithms are too sophisticated for s…

When we build a website for a client, we prefer WordPress to create the client’s new look and feel. Wordpress is flexible, easy to use, and has a vast array of themes ideal for all sorts of websites ranging from medical to home services to ecommerce to p…

Less is not always more, however, dramatic also does not always sell! When you are in a position of power or influence, people listen to what you say. When delivering your brand message, find ways to attract, humor, charm, and inspire. Think twice before…