Yueyuan Ma
@YueyuanM
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Assistant Professor at UCSB. Economist focusing on the impact of policies and technological progress on economic growth and inequality.
Joined April 2022
So happy to see our paper accepted by RES! We find that digital advertising boosts consumer welfare. The high-income benefit from reduced prices. The low-income benefit from free media goods brought by digital ads. They spend more time on leisure and have a drop in real income.
In a recent paper titled "’You Will:’ A Macroeconomic Analysis of Digital Advertising,” Jeremy Greenwood, Yueyuan Ma, and Mehmet Yorukoglu develop a model that explores how traditional & digital advertising support the availability of free media content & influence pricing.👇1/4
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Great conference! Thanks for organizing it! @ZBethune @SShenEcon.
We are excited to host the Rice Conference on Firms, Productivity and Growth today and tomorrow. Keynote talks by @PeteKlenow and Hugo Hopenhayn, presentations by @BPellegrino_CBS, @ChrisTonetti, @dargente05, Huiyu Li, Paco Buera, @SShenEcon, @PorzioTommaso, @YueyuanM
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RT @King_ofSweden: Tom Cooley Memorial Conference in Santa Barbara. Great papers, many good friends here.
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It was great to go back to my graduate school @Penn to get the William Polk Carey Prize for Outstanding Dissertation one year after graduation. It marks a perfect end to my doctoral journey. Feeling warm to be welcomed back home by my advisor and committee members:)
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RT @HannoLustig: 1/Macro-economics is still quite US-centric, and so, many of us implicitly use the US as **the benchmark**. But the US is….
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RT @RevEconStudies: Consumer control features prominently in discussions of data privacy. @SNageebAli (@PennStateEcon), @econ_greg (@MSFTRe….
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