OAAA
@YourOAAA
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The mission of OAAA is to promote, protect, and advance the out of home advertising industry.
Joined February 2011
RT @PlaceExchange: The latest edition of the PX Programmatic OOH Trends Report is here! The report reviews select US spending patterns with….
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RT @AdQuick: New OAAA Study Finds Consumers are Traveling as Much, or More, than Pre-Pandemic
oohtoday.com
Study Finds Consumers are Traveling as Much, or More, than Pre-Pandemic. OOH is the media that moves people
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📣 Announcing OAAA's inaugural Agency Council, a new strategic advisory group formed to elevate OOH's role in the media mix - featuring execs from @canvasworldwide @_AssemblyGlobal @ChoreographData @Havas @VaynerMedia @mindshare & more. Learn more here:
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Join The Harris Poll’s Erica (Wolf) Parker and OAAA’s Steve Nicklin to review our latest research detailing OOH’s impact on consumer travel and vacation planning. The webinar for OAAA members only will focus on:. - How consumer travel has changed compared to pre-pandemic levels
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📣 Cannes Lions 2025: Industry Leaders on Creativity, AI, and Real World Impact. Last month, the global advertising community gathered at Cannes Lions, and this year, OOH stood tall as a creative, contextual force in a fragmented media landscape. @jcdecauxusa 's Faith Garbolino,.
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RT @annabager: It’s great to see CPMs back in the spotlight, because ultimately, marketers want the most bang for their buck. #OOH really s….
thedrum.com
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RT @AdQuick: OOH sees 16th consecutive quarter of growth; digital OOH surges 9% year-over-year [via @YourOAAA].
reuters.com
OOH sees 16th consecutive quarter of growth; digital OOH surges 9% year-over-year
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RT @CynopsisMedia: "Cocktails and caftans were still flowing in #Cannes," but the conversations seemed more tech talk than around creative….
cynopsis.com
Tuesday June 24, 2025 Top Takeaways from Cannes 2025 Cannes 2025 felt different this year – and the senior executives who were there noticed. The
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Live events are back and bolder than ever. But in a crowded landscape of concerts, sports, and cultural moments, how do brands break through? . Last week at #CannesLions2025 International Festival of Creativity, OAAA's Anna Bager led a dynamic conversation with Meg Mitchell and
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Day 1 at #CannesLions wrapped with what we believe to be one of the most important and necessary conversations of the week: "The Real World Advantage: Where Connection Meets Impact.". Thank you to @femalequotient for hosting our cocktails and conversation with GSTV,
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With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in the spotlight. In 2025, new data shows OOH is outperforming other channels on both cost and reach. OAAA's Steve Nicklin dives deeper in @TheDrum on why.
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"In a world hungry for authenticity, the ability to connect with audiences in real life and in the context of where people live, work, and move is fueling OOH’s continued growth. It’s not just about scale anymore; it’s about relevance. And that’s where OOH’s local power shines."
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"The future of advertising is full funnel, format fluid, and audience led and increasingly powered by AI.". Each month, OAAA’s Marketer Mindset series in @TheDrum spotlights leading brand voices shaping the future of marketing. Jonathon McKenzie, Head of Brand Paid Media,
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