Optimist
@YesOptimist
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Optimist is a full-service content marketing agency for B2B tech companies. SaaS • Fintech • Health Tech Worked with: @DropboxSign @DreamHost @Semrush & more
Worldwide
Joined November 2015
How we grew a SaaS company’s leads by 571% in 5 months - a case study and strategy overview https://t.co/hcpK9F7Ryw
yesoptimist.com
Learn the comprehensive lead generation strategy we used to scale a SaaS product's sales by nearly 600% in 5 months.
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Lessons from running an agency that made $1,434,665 in 2022: 1. Sometimes, no money > some money 2. Clients do the darndest things 3. Tearing things down can be an opportunity 4. Relationships > results 5. Theory != reality My yearly @YesOptimist recap: https://t.co/wabLnOTUne
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Next week, @KonradSanders from The Creative Copywriter will unpack his 13 Lenses Methodology. Step by step, how to: 🔷 Understand buyers 🔷 Evaluate their needs 🔷 Craft copy & content that moves them to action Learn how to transform your copy 👇 https://t.co/7XBabFBLtG
luma.com
Struggling to come up with the perfect words to captivate your readers and drive conversions? You might be looking at things through the wrong lens... Enter…
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Found this event by @YesOptimist who will bring @casestudybuddy to teach about writing case studies. I think it's a must-join for freelance writers (and beyond too) to get ideas on how to get inbound leads. https://t.co/Dyp3jfPlQK
luma.com
Case studies aren't the sexiest pieces of content... But when they're done right, they're one of the most powerful tools in the marketing toolkit. With the…
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One of the most common questions people ask me: How did you get your first clients at @YesOptimist? Here’s how we solved the chicken vs egg problem…
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Six years ago, I posted this ad on Reddit. I had this wild idea to find a bunch of super-talented freelancers and turn my fledgling writing business into a full-blown content marketing agency. But, I had no idea what was coming next...
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@AMFraine But I did do a webinar with @YesOptimist about how you can repurpose bottom-funnel content topics on different channels if you want to check it out:
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Loved our session with @LidiaInfanteM yesterday. One of my favorite takeaways: GO DEEPER. Frameworks are a good starting point for intent. But the SERP tells you more re: content/structure: - Tables - Videos - Lists - Steps - Guides Watch 👇👇 https://t.co/Rj22NH6Ekt
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Join me for a Live Workshop with @YesOptimist this Thursday to learn about search intent in plain English and with some actionable tips! 👇 https://t.co/3hc9xWX5Xa
luma.com
If you want your content to rank in 2022, you need to understand search intent. Write an article with the wrong audience in mind and you'll struggle to get on…
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We're just 2 weeks away! @KaneJamison from @contentharmony will be joining us to share... 🔮 The Keyword Difficulty Myth 🔮 - How KD works (and why it can be misleading) - Breaking down KD - Finding hidden keyword opportunities 🤫 Join us:
luma.com
If you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". But... what exactly is it? And can it help…
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The world is tense. People are uncertain. Budgets are tightening. Marketers are being asked tough questions. 👉 “What’s the ROI on that?” 👉 ”How much revenue will that generate?” 👉 ”Could we use that $$ somewhere else?” This is a big opportunity for content & SEO folks..
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She’ll share tips and lessons for creating press-worthy content campaigns that generate media coverage and links. If you want to learn how to earn links from the press, join us for this workshop from @JoinTOFU. Thursday, Aug 11 @ 1 PM ET Sign up: https://t.co/UsBjkluytu ✌️
luma.com
If you want to hit the top of the Google search results for your industry’s most competitive terms, you're going to need quality backlinks – and lots of…
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Want to make the leap into freelance or entrepreneurship? Not sure how to take the first step? In this Workshop with @YesOptimist, I'll be sharing my story and showing you how to strike out on your own 🚀 📅 1pm ET, July 14th 🎟️ 👇 https://t.co/G7RbOqVwIo
luma.com
In 2020, Corey Haines had a comfortable job and a steady paycheck. Life was good. But there was a problem. He had the entrepreneurial itch. If you're reading…
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We're looking for two awesome people to help us grow TOFU in 2022. 🙌 Looking for: 📸 YouTube SEO / Channel Manager 💸 Community Partnership Manager (Full listings below) Please RT to help us find amazing talent. 🙏
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"Every metric is a vanity metric if measured alone" 👏🏼 great tip from @brie_e_anderson during today's @YesOptimist GA webinar. No point collecting 100 new emails if 0 of them are going to convert.
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How do you know if your content marketing is working? 🤔 We’ve worked w/ 50+ clients in nearly every vertical over 5+ years. And guess what? No two content marketing strategies look exactly the same—and neither do the results. (🧵)
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WOW! @MaddyOsman on how to build a research, brief, and writing workflow for SEO content. Read the rest 👇 https://t.co/Ptq7NetTqg
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What was the ROI of your last content marketing campaign? No idea? No problem. In this Workshop with @YesOptimist, I'll be giving a crash course on tracking, measuring, and attributing your content marketing efforts 🚀 📅 June 30th 🕐 1PM ET 🎟️ 👇 https://t.co/U67MD1FtHe
luma.com
What was the ROI of your last content marketing campaign? No idea? No problem. Because in this Live Workshop, Brie E Anderson, Owner of BEAST Analytics, is…
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Zero means zero... right? Wrong! Zero-volume keywords can drive huge traffic, conversions, and revenue...if you know where to look. This week: Live Q&A w/ Ben Adler. The Hidden Power of "Zero-Volume" Keywords. June 9 @ 10AM PT / 1 PM ET. 👇👇👇 https://t.co/jsdJjWV33p
luma.com
Keyword Chef founder Ben Adler joins us for a Live Q&A around how to leverage "zero-volume" keywords to drive serious traffic to your site. About this event If…
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.@joshspilker coming through once again! His latest thread sharing content formats with 10%+ conversion rates! 🤯 Join TOFU for more great content like this! 👉 https://t.co/Ptq7NeciyI
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People thought I was bonkers. When I first started @YesOptimist, I published a long, detailed blog post. In the post, I shared pretty much everything I knew about content marketing—strategy, process, tactics, resources, etc.
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