Winstar Interactive
@WinstarMedia
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Turn-key Programmatic Digital Advertising Buying Service. Our Platform Agnostic Approach Delivers Results! OTT/CTV, Podcast, Audio #programmatic #mediabuying
United States
Joined April 2011
OOH advertising: Political advertising strategies for the 2024 US presidential election via @thedrum #WinstarDOOHSolutions.
thedrum.com
How can advertisers reach potential voters leading up to the election? With digital out of home. Here's how.
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Why OOH campaigns should think beyond the billboard #WinstarDOOH.
emarketer.com
Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of...
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Data-Driven Digital Advertising Isn’t Going Anywhere—It’s Evolving via @Adweek.
adweek.com
Data and digital advertising will always go hand-in-hand, providing better ad experiences for both brands and audiences.
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Privacy Sandbox’s Latency Issues Will Cost Publishers | AdExchanger
adexchanger.com
The Privacy Sandbox’s Protected Audiences API causes increased latency, decreasing viewability and yield.
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Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
digiday.com
Google’s third-party is (finally) crumbling. At the same time, the way shoppers search for information has expanded beyond Google, into TikTok, Amazon and other retail platforms. It’s made for a...
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Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device Share.
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The case for and against Netflix’s premature venture into programmatic advertising
digiday.com
Digiday has delved into both sides of the argument, exploring the case for and against this strategic choice.
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Winstar Jeff Watts tackles the importance of including attribution.
linkedin.com
500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
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Why Audio Outperformed Other Media Channels In The First Half. via @insideradio.
insideradio.com
The first half of 2023 was challenging for ad-supported media as many advertisers sat on the sidelines during a period of economic uncertainty and rising interest rates. While new ad
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Jeff Watts quick post on what you need to know about advertising & carbon footprint. Enjoy!
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Bill Gates says top AI agent will replace search, shopping sites
reuters.com
Microsoft's co-founder said the technology race to win is the development of the top AI agent.
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