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Will Hanmer-Lloyd Profile
Will Hanmer-Lloyd

@Willlloyd

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Following
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Head of Behavioural Planning at Total Media. Mostly tweet about applying behavioural science to advertising. Occasionally about cricket, hip hop & politics.

London
Joined February 2009
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@DPJHodges
(((Dan Hodges)))
1 year
Had it confirmed Lord Davies of Gower is a member of the shadow cabinet, and this is a genuine account.
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@billybragg
Billy Bragg
1 year
please use this tactical voting website to find out how best to utilise your vote to push the Tories into third place on Thursday and change the balance of power in parliament for a generation. Spread the word! 8/8
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stopthetories.vote
Your vote is your power. Use it tactically to get the Tories and Reform out, then influence your new MP and the next government.
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@FullFact
Full Fact
1 year
We've written to @Conservatives to ask them to remove the “Tax Check UK" rebrand of @CCHQPress. This misrepresents posts on the account as an impartial fact checking service. Voters deserve better.
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@metecoban92
Mete Coban MBE
1 year
BREAKING: Just under 500,000 people have registered to vote today. If we can get an additional 125,000 people registered by 23:59, we will break the record for the highest number of registrations in one day. #RegisterToVote
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@hzeffman
Henry Zeffman
2 years
EXCLUSIVE The chief Treasury civil servant wrote to Labour two days ago saying that the £38 billion/£2,000 tax attack “should not be presented as having been produced by the civil service” He said he had reminded ministers of this
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@Willlloyd
Will Hanmer-Lloyd
2 years
Thrilled to be joining Mediaplus. Think this is a really exciting opportunity for the future
@CampaignMedia
Campaign: Media
2 years
Indie agency Total Media acquired by global group
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@Willlloyd
Will Hanmer-Lloyd
2 years
Due to winning lots of new clients we are hiring two new strategists at Total Media. If you're interested we'd love to hear from you.
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@Jeremy_Hunt
Sir Jeremy Hunt MP
6 years
No HS2 = no ambition for our country just when the whole world is looking at us. Now is a time to be AMBITIOUS! #GreatDecision
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@Zero_4
David
2 years
Tory MP Michelle Donelan: “We are the Party of facts” *VT compilation of Tory lies* Victoria Derbyshire: “There was never a proposal to use 7 bins, we can’t find any council that wants to decide when you can go to the shop & Labour have never proposed taxing meat” #Newsnight
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@faris
faris
2 years
We talk about this a lot Use the medium in a way that communicates the idea don’t just use it like an empty frame đŸ˜‰â€ïžđŸ”„
@uncommon_studio
Uncommon
2 years
Our first work for @HiscoxUK is quite literally the most disastrous campaign ever đŸ”„ . 1 | Tiny poster 🧐🔍
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@rshotton
richard shotton
3 years
How you can apply behavioural science to market research - including the idea that sometimes it’s best to ask people what they think others might do
 A new piece for @MarketingWeekEd by me and @Willlloyd of @TotalMediaUK https://t.co/9edUlnEdMK
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@MarketingWeekEd
Marketing Week
3 years
This week, we are focusing on the importance of market research, but how do you get truthful survey responses? Richard Shotton & Will Hanmer-Lloyd's column explores how behavioural science offers some excellent workarounds to get closer to the truth. https://t.co/LAxdjpN98A
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marketingweek.com
How many sexual partners have you had? Okay, I wouldn’t expect you to divulge that information to a stranger. But would you spill the tea if you were asked as part of a national medical research

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@rshotton
richard shotton
3 years
Loewy's MAYA principle - why if you're launching a genuinely radical product you might want to make it appear more familiar A new piece by me and @Willlloyd of @TotalMediaUK for @MarketingWeekEd https://t.co/SvlPZcGnic
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@emmarpearce
Emma Pearce
3 years
i use @canva for *literally* one minute & i think i'm an art director or something
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@jburnmurdoch
John Burn-Murdoch
3 years
NEW: Britain’s grim winter of strikes, falling incomes and a worsening NHS crisis is not some unfortunate series of events It’s the inevitable result of a decade of Tory austerity that steadily weakened the state’s capacity to respond to shocks https://t.co/xJcNiCJk2b Thread:
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@Willlloyd
Will Hanmer-Lloyd
3 years
In a new piece for @MarketingWeekEd @rshotton and I look at how behavioural science is just as important to B2B marketing as it is for B2C marketing
marketingweek.com
Professionals believe they make decisions rationally but they’re as likely as anyone to be influenced by external biases, something B2B marketers can harness.
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@rshotton
richard shotton
3 years
The illusion of control - how even a commodity becomes more appealing if people have been allowed an element of control A piece for @MarketingWeekEd by me and @Willlloyd https://t.co/bjqX7vvnPr
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@rshotton
richard shotton
3 years
A new piece from me and @Willlloyd at @TotalMediaUK on costly signalling in @MarketingWeekEd How consumers think better of a product the more spend they think the brand has invested in advertising https://t.co/NBRCwuF1np
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@Number10cat
Larry the Cat
3 years
People try to tell you what to think every day. Here are what some individuals and organisations told you about Liz Truss and her government’s “mini-budget” - perhaps worth remembering next time they try to tell you something
 1. The Daily Mail
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