Will Hanmer-Lloyd
@Willlloyd
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Head of Behavioural Planning at Total Media. Mostly tweet about applying behavioural science to advertising. Occasionally about cricket, hip hop & politics.
London
Joined February 2009
Had it confirmed Lord Davies of Gower is a member of the shadow cabinet, and this is a genuine account.
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please use this tactical voting website to find out how best to utilise your vote to push the Tories into third place on Thursday and change the balance of power in parliament for a generation. Spread the word! 8/8
stopthetories.vote
Your vote is your power. Use it tactically to get the Tories and Reform out, then influence your new MP and the next government.
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Morning all, Just in case you need it in the next 24 hours đ https://t.co/48behGZlMv
stopthetories.vote
Your vote is your power. Use it tactically to get the Tories and Reform out, then influence your new MP and the next government.
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We've written to @Conservatives to ask them to remove the âTax Check UK" rebrand of @CCHQPress. This misrepresents posts on the account as an impartial fact checking service. Voters deserve better.
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BREAKING: Just under 500,000 people have registered to vote today. If we can get an additional 125,000 people registered by 23:59, we will break the record for the highest number of registrations in one day. #RegisterToVote
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EXCLUSIVE The chief Treasury civil servant wrote to Labour two days ago saying that the ÂŁ38 billion/ÂŁ2,000 tax attack âshould not be presented as having been produced by the civil serviceâ He said he had reminded ministers of this
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Due to winning lots of new clients we are hiring two new strategists at Total Media. If you're interested we'd love to hear from you.
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No HS2 = no ambition for our country just when the whole world is looking at us. Now is a time to be AMBITIOUS! #GreatDecision
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Tory MP Michelle Donelan: âWe are the Party of factsâ *VT compilation of Tory lies* Victoria Derbyshire: âThere was never a proposal to use 7 bins, we canât find any council that wants to decide when you can go to the shop & Labour have never proposed taxing meatâ #Newsnight
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We talk about this a lot Use the medium in a way that communicates the idea donât just use it like an empty frame đâ€ïžđ„
Our first work for @HiscoxUK is quite literally the most disastrous campaign ever đ„ . 1 | Tiny poster đ§đ
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How you can apply behavioural science to market research - including the idea that sometimes itâs best to ask people what they think others might do⊠A new piece for @MarketingWeekEd by me and @Willlloyd of @TotalMediaUK
https://t.co/9edUlnEdMK
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This week, we are focusing on the importance of market research, but how do you get truthful survey responses? Richard Shotton & Will Hanmer-Lloyd's column explores how behavioural science offers some excellent workarounds to get closer to the truth. https://t.co/LAxdjpN98A
marketingweek.com
How many sexual partners have you had? Okay, I wouldnât expect you to divulge that information to a stranger. But would you spill the tea if you were asked as part of a national medical researchâŠ
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Loewy's MAYA principle - why if you're launching a genuinely radical product you might want to make it appear more familiar A new piece by me and @Willlloyd of @TotalMediaUK for @MarketingWeekEd
https://t.co/SvlPZcGnic
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i use @canva for *literally* one minute & i think i'm an art director or something
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NEW: Britainâs grim winter of strikes, falling incomes and a worsening NHS crisis is not some unfortunate series of events Itâs the inevitable result of a decade of Tory austerity that steadily weakened the stateâs capacity to respond to shocks https://t.co/xJcNiCJk2b Thread:
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In a new piece for @MarketingWeekEd @rshotton and I look at how behavioural science is just as important to B2B marketing as it is for B2C marketing
marketingweek.com
Professionals believe they make decisions rationally but theyâre as likely as anyone to be influenced by external biases, something B2B marketers can harness.
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The illusion of control - how even a commodity becomes more appealing if people have been allowed an element of control A piece for @MarketingWeekEd by me and @Willlloyd
https://t.co/bjqX7vvnPr
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A new piece from me and @Willlloyd at @TotalMediaUK on costly signalling in @MarketingWeekEd How consumers think better of a product the more spend they think the brand has invested in advertising https://t.co/NBRCwuF1np
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People try to tell you what to think every day. Here are what some individuals and organisations told you about Liz Truss and her governmentâs âmini-budgetâ - perhaps worth remembering next time they try to tell you something⊠1. The Daily Mail
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