Will Hawkins 🚀
@WillLovesNoCode
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🚀 Scalable and secure web apps for ambitious founders, small business owners and teams, powered by Automation, Low-Code/No-Code and AI. @bubble experts.
Portland, OR
Joined June 2022
I came from the design world and have always felt a little sheepish around traditional coders b/c I'm "just" a @bubble dev (to be fair, they're often a little shitty about it 🙄). But @brentonstrine makes an excellent point here: Bubble lets us speed past learning the syntax of
People see all these noobs using @Bubble in the big leagues and think "Bubble is for amateurs!" Yes, Bubble is empowering beginners to compete at the pro level, but that doesn't mean there aren't also superstar Bubblers building world-class software. https://t.co/gPUBAiP6VL
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There is insane demand for people who can understand and explain technology in a compelling way.
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After 10+ years of building—some wins, some small exits, and one total implosion—here’s what I’ve so far learned as a founder: Runway = being technical + having time. Early on, as a non-technical founder, runway meant cash—I needed it to pay people to build. But once you become
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AI agents can prototype apps… But shipping real software takes hours of testing, debugging, and refactoring. Agent 3 is 10× more autonomous — it keeps going where others get stuck. The “Full Self-Driving” moment of software.
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Better Alternatives for Solo Founders If you’re determined to build as a solo founder, you’ll see more traction in models that don’t require balancing multiple sides: --SaaS products that solve a focused problem for one audience. --Niche content + community platforms that can
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7. Operational Overhead Marketplaces must handle disputes, refunds, fraud detection, and payment flows. Each adds technical and legal complexity. For one person, managing this is overwhelming. Unlike SaaS, which can scale with limited support, marketplaces require constant
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6. Thin Margins Most marketplaces operate on single-digit margins (5–20%). Compare that to SaaS, where gross margins can reach or exceed 80%. For solo founders, low margins mean a longer road to sustainability and a greater need to scale. And you can’t make too much money on the
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5. Trust + Safety Issues Marketplaces don’t just connect people—they inherit every problem of human nature and them amplify them. Fraud, disputes, cancellations, scams, bad actors . . . they’re all your problem now. You’ll spend more time building arbitration processes and
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4. Winner-Takes-All + Network Effects When a marketplace reaches scale, network effects create defensibility. Competitors struggle to lure away buyers and sellers once liquidity is established. But reaching meaningful network effects requires scale, time, and capital. Solo
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3. High Capital Requirements Venture capital often fuels early growth for marketplaces. Without it, you’ll struggle to subsidize the side of the market (with discounts, incentives, guarantees) that you need for growth. Instead, Solo founders bootstrapping should target models
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2. Chicken-and-Egg (The “Cold Start” Problem) No seller signs up for a platform without buyers, and no buyer registers without sellers. Breaking this loop is expensive and slow. The Takeaway: If you insist on building a marketplace, narrow to a hyper-niche where you can seed
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1. You’re Solving Two Problems, Not One Every marketplace has two sides: supply and demand. You can’t just find buyers—you must also find sellers. That’s twice the work, and the acquisition channels are most likely very different. And so, to start a marketplace, you have to
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Marketplaces sound so exciting, right? You imagine being the next Airbnb, Uber, or Etsy. But if you’re a solo founder, a marketplace is one of the hardest businesses to pull off. Why? Because you’re not solving one problem—you’re solving two (or more), while carrying all the
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If you're a solo-founder thinking about building a marketplace, read this before diving in. And schedule a free call before you start vibe coding so we can show you the hidden gotchas and validate your MVP scope and business plan. (1) Read this https://t.co/INAshq7vdC (2)
linkedin.com
Marketplaces sound so exciting, right? You imagine being the next Airbnb, Uber, or Etsy. But if you’re a solo founder, a marketplace is one of the hardest businesses to pull off.
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Shipped a HUGE feature to my library for @lovable_dev. Copy an entire design system in just one click. Then paste straight into your project. Comment "Lovable 🚀" below – I'll DM you the private beta link.
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I made the ultimate prompt directory for @lovable_dev. Copy → Paste prompts for Auth, Stripe, Email + much more. Comment "Prompts" – I'll DM it to you for FREE.
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