There’s a new trend on the block: #performancebranding. Unlike #performancemarketing, it’s all about building lasting awareness rather than just quick wins! But is it here to stay or just another buzzword? Find out here:

With AI on the scene, it’s crucial to remember that genuine human connection is the key to engaging your audience. For 6 steps on how to help you humanise your #B2B #content, check out @KT2's report – ‘The Human Touch’. https://t.co/W8FhCFMR5Y

There's no need to sideline #creativity when targeting #B2B buyers – and it's high time we all ditched the outdated mindset. Check out this classic gem from @TrunkBBI for five top tips to boost your business in the right direction.

In world where data rules, B2B content is often overwhelmed with stats and the most engaging element – the human touch – is forgotten about. Find out how to infuse personality and life into your content from the experts at KT2. #AI #creativity #content https://t.co/oMFy78IvDH

Have you experienced the struggle of explaining your job in #B2B? Well LinkedIn’s got your back with the “No One Knows What You Do” campaign. Check out Alex's thoughts on this comic and ingenious move from LinkedIn in his recent piece for PR Moment. https://t.co/73stn0f74k

A big thanks to @Agency_Hackers for their recognition of Wildfire’s part in last year’s successful ‘Happy Clients’ event! True to its name, the event focused on how professionals can make clients services the best it can be. #clientservices #success https://t.co/VOWs7jorfU

"We offer the most innovative proptech solutions" STOP 🛑✋ Did you know that in a price-conscious market, those investing in #proptech are prioritising reliability and authenticity over innovation? Find out how to promote your proptech brand here: https://t.co/IfoQIwTsM6

Selling anything in the current climate is tough. Throw #B2B, #tech, & #marketing services into the mix and the odds of securing a lead increase even more! And where does PR fit in? Find out how your business can increase demand with our guided tour here:

Which PR agencies end 2023 with B Corp status? #pr #comms @BCorpUK @BCorporation @WeAreAlfred @WildfirePR @PR_Lemongrass @PinstoneComms @barleycomms @TeamGingerMay @StirredCreative @FFMPressoffice @FFMPressoffice @TheAdPlain @CullenComms @causeuk https://t.co/k6CeVDSfjV

Excellent victory for team Wildfire in the plate competition of this year's PR Cup! We're so proud of the team, and pleased to have played our part in raising money for such a worthwhile cause! Looking forward to defending our title next year! ⚽️ 📷🏆

The Widlfire Wanderers make their long awaited return to the field on Friday as we take part in @ThePRCup23. Good luck and #bringithome! ⚽️ 🔥

Fantastic to be involved in such a worthy local initiative #dogood

Last week some of the Wildfire team headed down to West Norwood to help out with another Trussell Trust project as a part of our #DoGood work. We helped paint a brand new community cafe opening in West Norwood. Great job Wildfire team👏 #DoGood #TrussellTrust

Well done to senior account exec, Megan Jay who decided to participate in a charity run across the Piccadilly line alongside Jonny Davies, for suicide hotline, CALM🏃🏼‍♀️ Click the link below to support Jonny in reaching his target! https://t.co/Nj0x1d8SBU #dogood #CALM

Wildfire is now an officially certified Great Place To Work,with an overall score of 95%🔥 A massive thank you to the team for their feedback, and for everything they do to make our culture and workplace so special🙌 https://t.co/j7qs91mjGQ #EmployeeExperience #GPTW #PRcareers

Fed up of clearing your bank holiday inbox? Take a break with our new 8-bit game. Help our B2B marketer beat boring marketing on her way to becoming a creative champion 🏆 https://t.co/M0RnX5Pcaz #b2bmarketing #techpr

We've been shortlisted for Best Multi or Omnichannel Campaign in the B2B Marketing Awards 2023 for our B2Bold campaign! 🏆 https://t.co/fnriz6rJCv #techPR #b2bmarketing #awards2023 #technology

Wildfire is now a certified B Corp! Our "Do Good" value drives us to benefit our people, clients, community, and the planet. Becoming a B Corp is a major step in our journey, and we look forward to continuing to make a positive impact. 🌍🌱 #BCorp #DoGood

Senior Account Director, Kiran Saini and MD Chris King hosted an event on international PR for PRmoment earlier this month 🌍 To view the key takeaways from the event, check out Kiran's blog below 👇 #internationalPR #TechPR #technology https://t.co/WoeQc749xT

The democratisation of creativity - is it a power we all possess? 🎨 Find out in our CEO, Debby Penton's blog below 👇 https://t.co/69jphliTa5 #B2Bcreativity #ThinkBold #EmbraceCreativity