Weidert Group, Inc.
@WeidertGroup
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B2B #inboundmarketing agency & Platinum @HubSpot Partner helping companies in complex industries attract & close more opportunities. Co-host of @expinbound conf
Wisconsin
Joined March 2009
See the full episode 32 and subscribe to The ChangeOver Podcast in video or audio on your favorite platforms: https://t.co/wZjiPAAYUU
https://t.co/zFP6QPUZGO
https://t.co/XIcmtOZ4UU
https://t.co/EiRkZb7EAq
podcasts.apple.com
Marketing Podcast · Updated Bimonthly · The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The...
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95% of AI projects fail. Because AI isn’t a magic overlay — it needs a foundation. In Ep 32of #TheChangeOverPodcast, Erik and Frank break it down: “AI grows in unified, clean data — and culture that supports it.” 🎥 Full episode in comments. #AI #data #CRM #ERP #manufacturing
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📄 Specs in PDFs? Tabs hiding data? div soup? AI tools can’t read that… so they won’t recommend your brand. What to do? Make your site easy for AI & humans to use. Clean up HTML. Front-load key info. Test in Reader Mode. Learn more 🔗👇🏽 #IndustrialMarketing #AEO #WebDev
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Read the recap and catch the full episode here: https://t.co/pTPsev8OMn Subscribe to #TheChangeOverPodcast on Apple, Spotify, YouTube or Weidert's site.
weidert.com
Discover how unified data can drive AI adoption and unlock growth insights for manufacturers by addressing behavior, culture, and alignment challenges.
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“Data has zero value. Insight has all the value.” 👀 In our latest episode of #TheChangeOverPodcast, Erik and Frank unpack why #DataUnification fails, why #AI projects collapse & how #manufacturers can tap into their “data goldmine.” Watch or read highlights. Link 👇
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See the full episode and subscribe to The ChangeOver Podcast in video or audio on your favorite platforms: https://t.co/wZjiPAAYUU
https://t.co/zFP6QPUZGO
https://t.co/XIcmtOZ4UU
https://t.co/EiRkZb7EAq
podcasts.apple.com
Marketing Podcast · Updated Bimonthly · The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The...
0
0
0
“Data has no value. Insight has all the value.” Frank + Erik unpack why #unifieddata fails, why #AI projects collapse, & how #manufacturers can finally tap the “goldmine” they’re sitting on. 🎧 Full convo on #TheChangeOverPodcast. Link 👇 #data #ERP #CRM #growth #hubspotpartner
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@boxpert See the full episode and subscribe to The ChangeOver Podcast in video or audio on your preferred platform: WATCH: https://t.co/wZjiPAAYUU
https://t.co/zFP6QPUZGO LISTEN: https://t.co/XIcmtOZ4UU
https://t.co/EiRkZb7EAq
podcasts.apple.com
Marketing Podcast · Updated Bimonthly · The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The...
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“We’re not blindly scrapping tactics. There’s data behind the shift.” Krista Short on why @boxpert embraced change in their #marketingstrategy — and how to experiment without guessing. 🎧 Link to episode in comments. #TheChangeOverPodcast #AIsearch #industrialmarketing
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Register for the HUG before it's too late: Build & Launch Your HubSpot Customer Agent (Workshop) https://t.co/WROz05SYAP
events.hubspot.com
In-person Event - Only 10% of HubSpot users who start building a Customer Agent actually launch it. This in-person, hands-on workshop is designed to change that — guiding you through setup, explain...
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🤖 89% of customer centers use #AI to build chatbots that help scale their service. Want to do the same? Join us on Dec. 10 in Appleton for a free #HubSpotUserGroup workshop Real help, in person! Registration link 👇 #AppletonHUG #CustomerAgent #HubSpotTipsAndTricks #HubSpotHelp
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See the full episode and subscribe to The ChangeOver Podcast in video or audio on your preferred platform: WATCH: https://t.co/wZjiPAAYUU
https://t.co/zFP6QPUZGO LISTEN: https://t.co/XIcmtOZ4UU
https://t.co/EiRkZb7EAq
podcasts.apple.com
Marketing Podcast · Updated Bimonthly · The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The...
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"Wait… should I be worried? Is something wrong? Or is it just… different?" Ep 31 captures the exact moment these industrial marketers realized traditional #SEO wasn’t working anymore. 🎧 Link in comments. #TheChangeOverPodcast #B2B #growth #industrialmarketing #AIsearch
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Celebrating Thanksgiving with gratitude for our clients, dedicated team, and in-house talent keeping us looking sharp with new headshots. #HappyThanksgiving #AgencyLife #B2B #photography
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Come for the workshop. Stay for happy hour. Leave with a live agent and a free holiday gift. RSVP here before seats fill up!
events.hubspot.com
In-person Event - Only 10% of HubSpot users who start building a Customer Agent actually launch it. This in-person, hands-on workshop is designed to change that — guiding you through setup, explain...
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Two weeks from today! We'll be building Breeze Customer Agents live in our office with members of the #AppletonHUG. Will we see you there? This in-person event won't be recorded. RSVP now — space is limited (link 👇) #HubSpot #HubSpotUserGroup #HubSpotTipsAndTricks
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@boxpert Read the recap and catch the full episode here: https://t.co/U3dsER7j9Q Subscribe to #TheChangeOverPodcast on Apple, Spotify, or YouTube.
weidert.com
ChangeOver Podcast: Falcon Structures & Weidert share a marketing rebuild for industrial AI search visibility using modern AEO strategy, deep content ecosystems, buyer-intent insights.
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What does a smart B2B do when website traffic plummets, but sales-ready leads remain steady? Shift toward #AIsearch visibility and deeper, focused content ecosystems. ⚙️🤖Because “Traffic is a vanity metric now.” –@boxpert 🔗Link in comments. #TheChangeOverPodcast #marketing
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@boxpert See the full episode and subscribe to The ChangeOver Podcast in video or audio on your preferred platform: WATCH: https://t.co/wZjiPAAYUU
https://t.co/zFP6QPUZGO LISTEN: https://t.co/XIcmtOZ4UU
https://t.co/EiRkZb7EAq
podcasts.apple.com
Marketing Podcast · Updated Bimonthly · The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The...
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