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In just 60 seconds, Alex Brownsell explains why the old 'reach everyone and pray' approach no longer works – and how influence and receptivity are reshaping smart media planning. ​ This is the final, groundbreaking idea featured in our Ideas of the Year 2025 report 👇

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Should your brand stretch? Should it stay still? Yes. ​ WARC Insight Director Aditya Kishore tackles one of 2025's boldest effectiveness tensions:​ 👉 Algorithms demand freshness​ 👉 But effectiveness demands consistency​ Read Ideas of the Year 2025, now 👇

👉 https://t.co/0do9FTjWta Ideas of the Year 2025 | WARC This report showcases five key ideas in effectiveness thinking that stood out to the WARC team during 2025.

The Monroe Doctrine of 1823 was defensive and reciprocal. Monroe drew a line against European colonization while pledging America would not interfere in European affairs. It was a shield for the independence of the American republics, not a claim of dominion over them. Monroe

SEO has had a baby, and it’s already causing trouble.​ It crawls weirdly, is a *very* picky eater and is growing at an alarming rate.​ ​ Lena Roland is here to explain how brands can survive GEO, in just 60 seconds.​ Read Ideas of the Year 2025 👇

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Brand's the beauty. Performance is the beast. If you have no idea what we're on about, David's here to shed some light on the situation.​ ​ This is one of our picks from Ideas of the Year 2025, our new report which selects the ideas marketers need to take another look at 👇

📍#NEWS Medios & Broadcast 👉 INFORME . Sorprendentes resultados del The Voice of the Marketer 2025 de WARC - https://t.co/tTGwaV7EVN 👉 Más info: https://t.co/XHbNh4PDYg #radios #broadcast #AI #broadcasting #technology #streaming @VoiceMarketer @WARCData @WARCEditors

Thanks Coach Byron Scott. Grateful for all the advice, encouragement and love since the crib! LOL. Honored!! @Coach_Cioce @JamesWorthy42 @sgnlthelgthoops @JeffMcInnis @_MattWilliams_ @cmoser1162 @gopeacembb @DukeMBB @btaylorhoops @PackMensBball @LukeColwell31 @UCF_MBB

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“If brand health goes up, sales go up.”​ ​ CHAGEE CMO Eugene Lee sat down with Rica Facundo, to reveal how he’s combining speed with effective brand strategy. ​ ​ Read 'When speed meets strategy: How CHAGEE is making branded agility part of its growth agenda' 👇

Hay que entender bien por qué es necesario un rebranding y no, no es el cambio de logo solamente. Más razones las da @faris "The ROI of rebranding" | via @warceditors

Today's episode comes as a box meal: creators, data and zero crumbs 💅 ​ ​ @Popeyes Alexandre Antonello speaks with #WARC’s Cathy Taylor to unpack how the brand is navigating the economic crunch, AI, creators and more – all fed by insights from the Marketers Toolkit 2026.

Apple and other big tech companies say they keep their app stores safe. But a new investigation in the @washingtonpost found dozens of apps developed by U.S.-sanctioned entities. These include Russian banks financing the Ukraine war, a Chinese company linked to Uyghur detention

We’re joined by Edward Bell, Cathay Pacific’s GM of Brand Insight and Marketing Communications on The WARC Podcast today.  We're breaking down how the world’s fifth-largest airline is responding to the trends from The Marketer's Toolkit 2026 with WARC's Jenny Chan.​ Listen now.

BS in B2B: We need less bull and more behavioural science | via @warceditors

To build a brand that people love and love to share, we must commit to a higher standard. It's about being meaningful, valuable, and imaginative in everything we do. Antonis Kocheilas (@AKocheilas) highlights how Iconic Brands weave themselves into the fabric of people's

Testing to Disruption: don’t kill ideas in the lab, grow them in the wild - my column for @WARCEditors

100 Red and 100 Black ants were put in a jar and placed on a table. Nothing happened, they were at peace with each other. Then someone shook the jar and the ants started killing each other. They were made to believe that each other were the enemy...they were not...

Calling all strategists (with a LIONS subscription) ​ Join Alex Jenkins, Editorial Director at Contagious, and Lena Roland, Content Director at WARC today for the Future of Strategy webinar.​ Expect sharp insights and bold ideas. Register here 👉 https://t.co/l4JAVuuBtA

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Money matters to everyone. While financial service brands are the focus of the morning’s Industry Snapshot, the trends affecting it matter to all categories 👇