The Sunk Cost Fallacy means you don’t have to be perfect; you just have to be the easier – just look at 1-800-MATTRESS for proof! “Barragan soon advertised a home-delivery mattress service in The Village Voice. To sweeten the deal, Barragan also offered to haul off the old

Blogged: Selfish gifts Joel Waldfogel revealed a deadweight loss of Christmas—recipients of gifts value them less than their actual cost, presumably because the givers don’t know their preferences. Or might people choose out of selfish motives? https://t.co/nnieXRozNK

Big new blogpost! My guide to data visualization, which includes a very long table of contents, tons of charts, and more. --> Why data visualization matters and how to make charts more effective, clear, transparent, and sometimes, beautiful. https://t.co/hDQhDL5rR1

Of course you want to come see our 'Happy Holidays 2025' Blogs from our archive! 1. How to choose the perfect gift in 3 easy steps (2017) 2. How to have a good break! We all need it (2024) 3. Boost your wellbeing: Practical tips from behavioral science (2024) 4. Without these

NEW <The Endowment Effect: A $5 mug vs. the Chimp brain> “Possession is nine points of the law.” It’s one of those ancient, catchy phrases that feels like immutable truth; Fifteenth century it is believed, and the quote is unattributed. But to a behavioural scientist, it’s not

*NEW BLOG* Why your AI prompt is a behavioral anchor: 3 powerful resets --> This, how to, and more! 1. Mandate Neutrality: Ban half-baked drafts as initial prompts. 2. Incentivise Distinction: Reward outputs that are demonstrably different, not a refined version of an old idea.

Oh! Niiiiiice: 'Groups making decisions (about verifiable facts) reach a consensus more accurate than the average of individual judgements of different people.'

Blogged: the Psychology of Budgets Budget time–when public interest in the government peaks–last week in Belgium and the UK. A good time for spotting behavioural quirks and psychological traps on both sides. I took a look in my weekly post. Enjoy! https://t.co/rzFcwIcz4U

Personalisation is good, but too much personalisation can lead to decision paralysis – the paradox!

In that regard: Come and browse 24 articles about Behavioural science in B2B. Discover how behavioral science principles can be translated into tangible results. Explore real-world cases and proven methods. https://t.co/RCjWuEX5S7

BS in B2B: We need less bull and more behavioural science | via @warceditors

Turn Black Friday & Cyber Monday from a chaotic marketplace into a symphony of well-orchestrated sales and satisfied shoppers. 1. More than half of the revenue is from returning customers 2. Recent purchasers are likely to buy again, as much as tenured customers 3. Returning

People who think they’re good at spotting bullshitters are in fact—like most of us—good at spotting *bad* bullshitters. Few are good at spotting *good* bullshitters. There’s a name for this, explains @metacognishane—the (bad) toupee fallacy: https://t.co/FGmEbjoYz1

2. What is Choice Architecture? 2/2: Every menu, shelf layout, and website design is a form of Choice Architecture. It subtly nudges you toward one option over another. If you sell anything, you are an architect! 👉 Learn the power of your display:

1. The Personalisation Paradox 1/2: Are we happier with 1,000 tailored options, or 3 curated ones? Too much personalisation can lead to decision paralysis and buyer's remorse. 👉 Find out when choice stops being a gift

🤯 The Choice Conundrum: Too much, too little, and everything in between. We think we know what we want, but from algorithms dictating our options to the hidden power of a default setting, "choice" is rarely a simple equation. Dive into four articles that unpack the

NEW <The Endowment Effect: A $5 mug vs. the Chimp brain> “Possession is nine points of the law.” It’s one of those ancient, catchy phrases that feels like immutable truth; Fifteenth century it is believed, and the quote is unattributed. But to a behavioural scientist, it’s not

@grok will you summarise and rate the linked page

What is judgment and decision making (JDM)? What is the difference between the two? Very interesting post by (self-confessed ‘outsider’) Andrew @statmodeling Gelman on a domain that is close to my heart, with many excellent comments. Recommended! https://t.co/91bb3Wv7Y9

We can often tell the emotion of a speaker of a language we don’t understand, but do (fictitious) languages, spoken emotionlessly, embody an inherent character? Yes, German research by Mooshammer et al finds—especially ‘otherness’ suggests harshness: https://t.co/Q7WZ7P8cD4