Louis
@VicusWordsmith
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Ecom operator obsessed with ads, sharing what works and learning in public
Joined May 2023
i dont know which of you needs to hear this, but you cant change the outcome of the situation by monitoring it
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The amount of financially incentivized engagement bait around "WW3" going on right now is insane Remember that someone is getting paid anytime you engage with a post that says "šØBREAKING NEWS: WW3 IS REALLY HAPPENING IN THE NEXT 5 MINUTES"
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every three months there is a moon that only occurs once every 10,000 years
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I used to think paid ads would solve everything. But now I see how weak offers get exposed the second you scale your traffic. Ads amplify whatever is already there
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There are great native ad ideas everywhere, for those with eyes to see
300mg lactoferrin reduced inflammatory acne lesions by 38.6% in 12 weeks - and it kills P. acnes bacteria from your BLOODSTREAM, not your skin surface. Your cystic acne isnāt a hygiene problem. Itās P. acnes bacteria breeding 5mm deep in sebaceous glands where benzoyl peroxide
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$116k monthly traffic spikes donāt happen from guessing ad ideas they come from spotting patterns early before everyone else copies them we track whatās starting to move across tiktok, meta, and niche pages look at engagement signals, not vanity views then reverse engineer why
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Gary Halbert had 12 secrets to write $100M ads, and #5 proves why AI will never replace elite marketers. Let me explain: AI is great at predicting the next token based on the data you give it. But you can't distill the entire human experience into tokens yet. Sure, most
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Reading this article after arguing with ChatGPT about whether or not it's wednesday
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This would be a great visual hook for a women's weight loss offer/supplement
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One of the best mini VSL formats Iāve tested that brought down our CAC by 30% went like this: -Symptom-based hook for common issue -The real reason for common issue isnāt X, itās actually Y -Explain philosophy of productās USP in a few lines (without mentioning the product)
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āLong ads donāt work, people have short attention spansā Wrong. They have zero patience for boredom, thereās a difference People can scroll reels or shorts for 3 hours and not get bored, even though theyāre technically doing the same task The difference here is that they get
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My most successful ads were able to cut CAC by 30-50%, and thereās only 1 thing they did differently: They donāt even try to sell you. In fact, they donāt even mention the product until youāre already ready to buy Hereās what I mean: People might like to buyā¦ But they
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Most "ad problems" are actually landing page problems you can have a 4% CTR and still lose money if the page doesn't convert before blaming the ad: - is the offer clear above the fold? - do reviews show within 1-2 scrolls? - is checkout under 60 seconds? diagnose the full
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"95% of Black Friday sales were financed"
Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.
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Black Friday is the closest you can get to that night before Christmas feeling as an adult
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Great unaware ad concept for health offers "My <symptom/condition> wasn't actually <symptom/condition> - it was my <new cause> the whole time (and 15 <experts missed it>)"
Insane but not uncommon. This lady spent years, and who knows how much, trying to solve her SIBO. She was told she didnāt have any thyoid issues and kept on the pharma/alt health merrygoround. This included: nutritionists acupuncturists 15+ naturopaths "gut health coaches"
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Another perfect example of how well an unaware ad can work 400k+ organic views Everyone's talking about the "red flags", but God knows how many people will buy the product just because of this 30 second clip
Girls, if he is a predator all you are doing is telling him to make sure and remove the necklace and throw it away.
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So now we can't even turn some of Meta's"enhancements" OFF anymore?
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People with less than 43 followers tweeting
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woowoo info course seller, meet average Dutch ecom founder
What the fuck bro talking about š
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