Victor Cheng Profile
Victor Cheng

@VictorCheng

Followers
4K
Following
392
Media
351
Statuses
2K

CEO coach to founders of SaaS companies. Author: Extreme Revenue Growth, Recession-Proof Business, and Case Interview Secrets.

Seattle Metro, WA
Joined December 2008
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@TheSaaSCFO
Ben | The SaaS CFO
1 day
💡 Don’t scale what doesn’t scale. Albert Gozzi, CEO of Aleph, joins The SaaS CFO Podcast to talk Series A→B, repeatable GTM, and why founders must prove their money-making machine before scaling. 🎧 https://t.co/m2e1J4iN7U #SaaS #UnitEconomics
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@VictorCheng
Victor Cheng
2 days
As a non-tech founder, your job isn’t to code—it’s to understand how tech choices shape your business. Outsource execution, not thinking. #NonTechFounder #SaaSLeadership #TechDecisions
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@VictorCheng
Victor Cheng
3 days
SaaS founders: Companies don’t buy software. People do. If your ICP starts with “companies over 5,000 employees,” you’ve missed the point. Start with a person—name, job title, pain point. Then layer in the company. #ProductMarketFit #SaaS #StartupAdvice
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@VictorCheng
Victor Cheng
4 days
“If you’re not making tech decisions, you’re still making them—just blindly.” Non-technical SaaS founders often think tech is someone else’s job. But your absence in the process is a decision. #SaaS #Leadership #TechDecisions
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@VictorCheng
Victor Cheng
5 days
If you assess product-market fit before charging your real price, you’re testing the wrong thing. đŸ’„ Fit isn’t just about solving a problem—it’s about solving a problem at the price you need to scale. #ProductMarketFit #StartupStrategy #SaaS
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@VictorCheng
Victor Cheng
6 days
🔁 Continued
 Think AI-first. Ditch the interface. Future-proof your ops. Crush the basics. Build for tomorrow. #StartupLeadership
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@VictorCheng
Victor Cheng
6 days
SaaS CEO in 2025? Start here. This year demands more than leadership. It demands transformation. Here’s the mindset every SaaS CEO needs: #SaaS #SaaS2025
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@VictorCheng
Victor Cheng
9 days
Agile isn’t just a dev process. It’s a visibility system for non-tech founders. It’s how you reduce risk + see traction without guessing. Want to scale like a CEO? Free Blueprint → https://t.co/D0bhUJkYyR #SaaS #AgileThinking #StartupTips
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@VictorCheng
Victor Cheng
10 days
Early-stage founders: You can't outsource what you don't understand. Sales & marketing at $0–$3M ARR is about experimentation, not execution. Hiring too early = costly mistake. You need to know enough before you can delegate. #SaaS #StartupFounders
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@VictorCheng
Victor Cheng
11 days
Great software isn’t built in a black box. If you can’t see progress, you’re likely burning cash. Engineering teams need structure, accountability, and visibility—especially at early-stage SaaS startups. #SaaS #FounderAdvice #TechLeadership
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@VictorCheng
Victor Cheng
12 days
Tech founders: 🚹 Best product ≠ market success. If no one hears about it, no one buys it. You're not the exception. You're the rule. Respect sales + marketing—or find someone who can. #SaaS #TechFounders
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@VictorCheng
Victor Cheng
13 days
Stop measuring logins. Start measuring transformation. Retention starts with results. Free CEO Blueprint → https://t.co/D0bhUJkYyR #SaaS #CustomerSuccess #RetentionStrategy
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@VictorCheng
Victor Cheng
13 days
Most SaaS teams track usage. But logins don’t mean retention. Retention = results. If your customers don’t get the promised outcome, they won’t stay. Here's what real Customer Success looks like đŸ§”
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@VictorCheng
Victor Cheng
16 days
Hiring a brilliant coder is great. But it’s not enough. You need someone who can explain tech in business terms — a translator between product and strategy. #SaaSCEO #TechLeadership
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@VictorCheng
Victor Cheng
17 days
Marketing is a promise. But only promise what you’re 99% sure you can deliver. That’s how you earn trust and retain customers. #SaaSMarketing #CustomerSuccess
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@VictorCheng
Victor Cheng
18 days
Engineers don’t need better instructions. They need better context. Share the vision — not just the task. #SaaSCEO #TechLeadership
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@VictorCheng
Victor Cheng
19 days
You're not in the tech business. You're in the outcome delivery business — and SaaS just happens to be the vehicle. If you’re not measuring how well you deliver results for customers, you’re not really in business. #SaaSCEO #CustomerOutcomes
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@VictorCheng
Victor Cheng
20 days
There’s more: ⏳ Prepare years in advance — investors reward readiness. Want help scaling toward a high-value exit? Grab the free CEO Blueprint at https://t.co/D0bhUJkYyR
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@VictorCheng
Victor Cheng
20 days
Thinking of selling your SaaS company? Here’s what investors really look for. 👇 🧠 Start with the exit in mind đŸš© Eliminate deal-breaker risks 💰 Know your valuation gap 📊 Margins + Growth = Value
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@VictorCheng
Victor Cheng
23 days
AI isn’t replacing your sales team—it’s unlocking their potential. Let automation handle the grunt work so your reps can focus on what really moves the needle: selling. Get the free CEO Blueprint to Scaling Sales at https://t.co/D0bhUJkYyR #SaaS #SalesLeadership #AIinSales
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