UserTribe knows how to have a good time 🎉 As Theodore Roosevelt (sort of) said - work hard, play hard. Last Friday, we christened our new HQ here in Copenhagen by bringing back our infamous Friday Bar - all with…

UserTribe knows how to have a good time 🎉 As Theodore Roosevelt (sort of) said - work hard, play hard. Last Friday, we christened our new HQ here in Copenhagen by bringing back our infamous Friday Bar - all with…

Great morning roundtable with @UserTribe thanks to @RoystonVassey @davidcushman

Are you a Chief Product Officer or a Digital Product Manager based in the UK? 🧐 If so, please join us at the UserTribe Breakfast event, 28 August in London. Here are some questions to see if the event would be a…

Today 95% of product launches fail. We believe this is due to a disconnect between people who produce things and people who use things. Watch our CEO, Casper Henningsen, introduce UserTribe and our platform. #CX #CustomerCentricity #UserTribe #UX #dkbiz

We are hiring a Client Lead and Biz Dev Rep in London! @UserTribe is making a transparent, balanced, harmonious world - full of profitable companies - co-creating outstanding products and services - made with passion, integrity and love

It’s official - the UserTribe eagle has landed! It’s been an exciting start to the week - not only for the Danish weather but also because we find ourselves stationed at our new HQ 🤩 We’re excited to start this new…

Last Friday, UserTribe CEO – Casper Henningsen gave a presentation on the value of thick data in the experience economy at The Data-Driven Future workshop organised by @SandeepSander from InnoVisionDenmark. @CBScph @HenningsenDK

Our Culture and Employee Lifestyle Manager, Mette Nyeland, wrote a cool #blog-post in @techsavvymedia_ about the importance of #company #culture in an #internationally #expanding company like ours: https://t.co/DmbhwFHhM9 (Content in Danish) @sebkjaer @HenningsenDK @JonatanMarc

How do we at UserTribe address bias in our work? We spoke with two of UserTribe's research specialists about how they avoid bias: “Our focus is to go into the blind spots and be open to new discoveries.” — Anna Steensig, UserTribe Research Specialist

Have you enjoyed our series on Cognitive Biases? We hope so! (If not, just "Acquiesce" and say yes anyway.) We've prepared an infographic that shows all nine biases at a glance. You can visit our website to download, share, and print it!

9/9 in our series on Cognitive Biases— Habituation Bias. Habituation Bias is what occurs when people loose interest, due to similar wording or styling of the questions. In this case, we all tend to give each question less thought and answer similarly for each question.

8/9 in our series on Cognitive Biases— Cultural Bias. We all interpret the world around us through the lens of the culture we come from. When conducting research that crosses borders or cultures, it’s important to be aware of intrinsic cultural bias that may be invisible to you.

7/9 in our series on Cognitive Biases — Acquiesence Bias. Researchers must be wary of participants tendency to "yea-saying", being overly postitive towards something when they're in doubt. This is especially common when dealing with someone who represents the object in question.

6/9 in our series on Cognitive Biases — Confirmation Bias. What all conspiracy theorists have in common. We see it with antivaxxers, climate change deniers and flat earthers alike. People tend to want to confirm what they already believe, and ignore all evidence to the contrary.

5/9 in our series on Cognitive Biases— Social Desirability. We all want to be liked. This can create a bias when we answer questions because we all want to frame ourselves as positively as possible. If asked about our own behaviour, we all tend to focus on the good over the bad.

4 / 9 in our series on Cognitive Biases — the Sunk Cost Fallacy. This bias deals with the fact that we are all wired to avoid failure and loss. So when we've made an investment somewhere, we feel compelled to continue, even if we begin to doubt the value of the initial investment

3 / 9 in our series on Cognitive Biases — Question Order Bias. In a survey, questionnaire or interview, the order of the questions themselves can impact the results. The questions themselves can set a precedent that influences how they answer subsequent questions.

2 / 9 in our series on Cognitive Biases — Framing Bias. Here's how it works: the way we frame our questions can have a huge impact on how people respond. Wording, selective information, and order of presentation can all influence how people interpret and answer your questions.

First up: Anchoring Bias. We all tend to rely on the first piece of information we see when making a decision. If the first product we look at is very expensive, then other products will seem cheaper by comparison, even if they are over our original budget.