The public wants to know more about AI -- and they want journalists to help teach them. But realistically, what could that look like? Join our upcoming workshop with @lwalsh to join the conversation. Register here.

4/ This is part of the Advancing Democracy series — a collaboration with @TrustingNews, @soljourno, @wearehearken + Good Conflict. Together, we’re exploring how journalists can provide more helpful and useful civic coverage. 🔗 Learn more:

3/ You’ll leave with tools to help your newsroom: 📝 Draft a meaningful mission statement 💬 Create a user-friendly FAQ to address audience questions 🧩 Clarify your approach to political + government reporting

2/ We’ll explore how a clear, public-facing mission statement can: ✅ Explain your goals + values ✅ Reinforce transparency ✅ Build trust + credibility with your community

🧵What guides your newsroom’s democracy and civic life coverage — and does your audience know? Join me + @TrustingNews on June 18 at 1pm ET for a free training: “Build Trust with Your Audience: Mission Statements for Democracy and Civic Life Coverage.”

We know listening helps build trust and makes journalists' work more relevant. That impact could be even greater if you teamed up with others in your area. In this week's Trust Tips newsletter, we explore practically what that could look like.

The words we use as journalists matter a lot—even the basic ones. So, what words and phrases should journalists be mindful of? We share some examples in this week's Trust Tips newsletter.

🚨Calling all solo journalists🚨 Are you a journalist who freelances or works on your own? We're hosting a training in collaboration with the SPJ Freelance Community covering how freelance journalists can earn trust. 3 p.m. ET Thursday. Register here.⬇️

Immigration rumors spreading in your community? Rather than ignoring misinfo, address it head-on and establish yourself as a go-to place for credible info. In this week's Trust Tips, we share how you can (with examples from @Documentedny + @KQEDnews). ⬇️ https://t.co/9JuKhMMPyA

How to Earn Audience Trust: A Conversation with Joy Mayer Despite increasing news avoidance, the founder of @TrustingNews says transparency, humility, and smart word choices can help newsrooms regain skeptical audiences. https://t.co/WzCPKW2ZP4

ICYMI: Lynn Walsh, @TrustingNews assistant director and SPJ past president, discussed how to disclose your use of AI with customizable language for a variety of use cases for #SPJEthicsWeek. View the full video on our YouTube channel: https://t.co/oigJYsBPdu

Journalists usually ask "What did I miss?" at the end of interviews. But what if you started interviews with the question: "What are you afraid I might get wrong?" https://t.co/h1YQXCsq7z

Happening in 30 minutes! Find the link below to register if you haven’t already ⬇️ @TrustingNews #SPJEthicsWeek

AI is transforming journalism, and audiences are calling for transparency. Join SPJ and @TrustingNews for this #SPJEthicsWeek webinar on how to ethically use AI in your newsroom. Register for the webinar at 1 p.m. EDT Tuesday via Zoom: https://t.co/ywmz01RVH9

Work outside a traditional newsroom but still deal with the lack of public trust in news? We hear you. That's why we created a new Freelance Trust Kit — a guide to help freelance journalists demonstrate credibility and earn trust. Check it out!

Research suggests people's distrust of news largely stems from a perception that news values profit over truth. Don't leave people with the wrong idea. Instead, get clear about your funding and ownership, and how it influences your coverage. https://t.co/I5sQgavAtc

TOMORROW: The public assumes we’re chasing clicks/views/money. We're hosting a training tomorrow where we'll walk you through how to tell a more accurate story about your funding and ownership. Register here.

Don't let your community assume you prioritize shock value over careful coverage. Instead, get on the record about how you're working on behalf of your community. Take inspiration from how the Oviedo Community News team did this. ⬇️ https://t.co/qfKX5q21ft

Misassumptions about how news is funded can be a key driver of mistrust. Don't let that be the case for you. In this training, we'll walk you through how to respond to those all-too-common complaints. Register here. https://t.co/t35578rG6m

🚨 We've extended the application deadline to March 19!🚨 Apply here.