The Toy Book
@ToyBook
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On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news. #pulseofplay
New York, NY
Joined April 2009
Skills check! Tabletop Vacations, @Hasbro, and @Wizards are rolling out a new seminar to help Dungeon Masters level up their game. #pulseofplay.
toybook.com
The conference-style event teaches players the art of leading a D&D campaign.
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Video game enthusiasts can explore new worlds with the latest video games from @Nintendo. #pulseofplay.
toybook.com
The Nintendo eShop spotlights three games featuring unique worlds.
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With a collaboration between @Hasbro and @collectsideshow, SDCC guests can grab exclusive merch featuring G.I. Joe's Cold Slither. #pulseofplay.
toybook.com
SDCC attendees can view a musical performance and grab exclusives inspired by the G.I. Joe band.
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Jump into the world of @Wizards_DnD with an all-new starter set, @Wizards' largest to date! #pulseofplay .
toybook.com
This game is Wizards of the Coast’s largest starter set to date.
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Earth’s mightiest heroes are going mini! Just Play is expanding its Disney Doorables universe with its first @Marvel line, complete with two action-packed collectible sets. #pulseofplay.
toybook.com
The line includes two sets starring fan-favorite Marvel superheroes.
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Something *wicked* this way comes! With @wickedmovie hitting theaters this fall, @Mattel is launching a collection that brings the magic of the movie home. #pulseofplay.
toybook.com
Popular is an understatement.
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Moose Toys acquires Bananagrams. #pulseofplay
toybook.com
Moose Toys has acquired Bananagrams, the popular word building game, adding it to its growing game portfolio.
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Cloudheads is the newest plush line from TeeTurtle. The new plush has oversized heads and small, weighted bodies. #pulseofplay
toybook.com
TeeTurtle is releasing a weighted plush line, Cloudheads. They are available in four different original character forms.
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Global lifestyle brand Miniso opened the doors to two new international locations in June. #pulseofplay
toybook.com
The company debuts a brand new retail format: Miniso Space.
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In anticipation of the June 5, 2026 theatrical release of Masters of the Universe, Mattel is set to re-release the iconic Fright Zone Playset. #pulseofplay
toybook.com
The highly-anticipated playset from the ‘80s returns for newer generations.
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The LEGO Icons Transformers line from @LEGO_Group expands with new Soundwave model. #pulseofplay.
toybook.com
The LEGO Icons Transformers line expands with the Decepticon Soundwave.
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The video game industry experiences new ranks for best-selling titles and revenue shifts according to @WeAreCircana. #pulseopfplay .
toybook.com
The video game industry sees rank changes for best-selling titles, plus revenue changes.
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A new era of Bubblegum Stuff is now here. #pulseofplay
toybook.com
Bubblegum Stuff, a game and gift company, is rebranding to appeal to all sorts of retailers and consumers.
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A special collab between Toikido and jmancurly has been announced following the creator's VidCon appearance. The partnership will launch a global merchandise campaign inspired by jmancurly's universe. #pulseofplay
toybook.com
Consumers can expect plush, action figures, apparel, and more in 2026.
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Beloved German brand Steffen Spiele joins the U.S. toy industry with @Helvetiq and @Asmodee_USA partnership. #pulseofplay.
toybook.com
Beloved German board game brand makes U.S. debut with Asmodee's distribution network.
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The Barbie Fashionistas line from @Mattel welcomes the first-ever Barbie with type 1 diabetes. #pulseofplay.
toybook.com
This doll reflects the medical equipment and lived experiences of those with T1D.
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Last week celebrated 626 Day, a holiday inspired by Disney's Stitch. In honor of the big day, check out the hottest Stitch-themed toys. #pulseofplay
toybook.com
Just Play, JAKKS Pacific, Funko, and Steiff are all joining the cosmic celebration.
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Launching Fall 2026, licensed Monster Jam BLDR sets from Jazwares will capture jaw-dropping moments and fan-favorite vehicles from the Monster Jam live events. #pulseofplay
toybook.com
The sets from Jazwares will hit the arena in fall 2026.
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Exhibitors can receive great support at @Spielwarenmesse 2026, with the fair's special areas and smart devices. #pulseofplay.
toybook.com
Exhibitors will receive benefits through Spielwarenmesse Specials and smart devices.
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The newest @MinisoOfficial location in Melbourne marks the tenth opening in Australia for the brand since March. #pulseofplay #toyindustry #toynews
toybook.com
The grand opening marks the tenth location opened in Australia since March.
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