Circana
@WeAreCircana
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A leading advisor on the complexity of consumer behavior.
Chicago, IL
Joined March 2023
We are excited to announce that @iriworldwide and @npdgroup have come together to form Circana (@WeAreCircana), the leading advisor on the complexity of consumer behavior. Learn more about Circana 👉
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Dive into the strategies that savvy retailers are using to stand out in the crowded grocery landscape. From outside-the-store marketing to leveraging limited-time offers, discover how to win over consumers at every stage! . Listen now:
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Ready to spice up your holiday gifting game? Despite a forecasted sales dip, small appliances are still soaring high from their pandemic surge! . 🎧 Listen now: #GrowthInsights #SmallAppliances
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Get ready to unbox this year’s Black Friday results and discover post-Thanksgiving shopping secrets! 🛍️ From the highs and lows of home goods and electronics to the unexpected gains in 2023, it’s been a wild ride!. Listen now:
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Chicken is taking over quick-service menus everywhere with its unbeatable taste and wallet-friendly appeal! Discover the secret sauce behind chicken’s high sales growth and opportunities for retailers to take advantage of the chicken craze. Read now:
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Navigating a challenging landscape, Paul Gagnon provides insights into the consumer tech industry's outlook for the upcoming holiday season. With CES around the corner, anticipate innovation and strides in simplifying home automation systems!. Listen now:
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🚨NEW PODCAST🚨 Wish you could see the future? Accurate forecasts can help! To achieve growth, companies strive to predict what consumers are likely to do both now and in the future. Listen now:
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In the midst of economic pressures, consumers are getting crafty to avoid buyer's remorse, even with their festive feasts! 🦃 Tune in and find out what CPG retailers and manufacturers can expect this holiday season. Listen now: #GrowthInsights
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Craving a chicken dinner? 🍗 You’re not alone! With consumers embracing home-cooked meals, chicken is taking center stage, stealing the spotlight from the “big three” proteins. Read now:
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Budget-friendly bites, ice cream delights, and more! Tune into @WeAreCircana's latest Growth Insights podcast episode and find out why frozen foods are the ultimate kitchen superheroes, minimizing waste and fitting special diets!. Listen now: #CPG
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Shopping has gone digital and @WeAreCircana has the insider scoop! Join Joan Driggs and Jonna Parker in the latest Growth Insights podcast episode, as they reveal the secret sauce behind digital apps reshaping the consumer experience. 🍅. 🎧Tune in now:
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Discover how shifting behaviors are illustrating new patterns in consumption across retail and foodservice in @WeAreCircana's latest Growth Insights podcast episode!. Tune in now: #ComplexityIntoClarity #GrowthInsights #Foodservice #Retail
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Get ready to join @WeAreCircana at @IntFreshProduce's Global Produce & Floral Show – where fresh ideas meet fresh faces! 🌸 Get ready to discover new connections, brilliant speakers, and a harvest of opportunities. Save the date! . Learn more here:
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Tune into @WeAreCircana's latest Growth Insights podcast featuring Joan Driggs and Darren Seifer, as they serve up consumers’ priorities, behavioral changes, and generational differences when it comes to stocking pantries and refrigerators. 🥫. Listen now:
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Do you know which media investment drives FMCG sales or how promotions and pricing impact? Hear from our VP of Media and Analytics in this piece for @TheGrocer. #digitalmedia #mediameaasurement #fmcg
thegrocer.co.uk
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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📢 Don't miss out on our upcoming presentation at #AWNewYork23! Join us as Circana's Jennifer Gold and @EpsilonMktg's Dan Perez reveal the secrets of leveraging sales data to reach and engage your target audience. Exciting insights await!. Learn more here:
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Our VP of Media and Analytics writes in this week’s @TheGrocer about how to improve media effectiveness. We need a better grip on the flaws of digital attribution and greater appreciation of long-term over short-term tactics, he says in this guest column.
thegrocer.co.uk
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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Capitalizing on both emerging and established trends will help you strategize on product development, find market opportunities, and grow your sales. Learn more about Circana’s Eating Patterns in America! . #foodserviceindustry #restaurants #marketreach
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What’s next for #AI in #advertising? Circana’s Carl Carter @mymediaexpert shares insights on the use of AI in media planning, activation and #measurement ➡️
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What kitchen appliance do you utilize most when cooking dinner? Discover new market opportunities and capitalize on what’s trending with insights from Circana’s Eating Patterns in America! . #foodindustry #homeindustry #marketresearch
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Mass channel, drug channel, or food channel - who's leading the probiotic game? 🏆 Santiago Arboleda, Sydné Tarry, and Kristin Hornberger, are here to share the battle of the aisles in @WeAreCircana's latest U.S. Probiotics Update report!. Read now:
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