Thomas Euler
@ThomasE
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Holistic go-to-market strategist, from product to marketing, and back. Ex startup founder. Writer. Sports fan. Daddy.
Heidelberg, Germany, The Web
Joined September 2007
Fred Again is crushing it. He's a master-class in building fandom & is redefining the model for music's future. Here's 7 things he does to create an insanely loyal fanbase: 👇 (and what you can learn)
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Do you compete for sponsorship dollars with other rights holders? Is your strategy completely focused on reach? Is it getting harder to attract sponsors? Well, then it might be time to rethink your strategy. https://t.co/0KORKwlM7X
linkedin.com
Discover how sports organizations can shift from traditional reach-based models to innovative, engagement-driven sponsorship opportunities.
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Take a deep dive into activating sponsorships with Unyfy's Digital Inventory in our latest article by @RonJaradat. He discusses overcoming advertising fatigue and the importance of deeper metrics in sports sponsorship.
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Sometimes it's not the shiny new feature that provides the most value but a simple tool that ensures compliance 👇
We launched a new feature: Marketing Opt-in We wanted to provide platform hosts a more elegant way to obtain various forms of opt-in like SMS, WhatsApp, email, and more. Check out our full write-up here: https://t.co/hDE6d5ePZq
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Der @FCBayern will seinen Fans neue Möglichkeiten des Engagements bieten, ihre Treue belohnen und dabei innovative Wege beschreiten. Dass der Rekordmeister für die Realisierung auf Unyfy setzt, freut uns natürlich enorm 🙌🙌
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Check out the graphic below for a CMS / Platform Builder comparison.
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How can brands leverage web3 to build loyal communities? Very good read & systematic overview by @karenshen_: https://t.co/UHhoOXyc19
medium.com
By: Karen Shen, Collab+Currency
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You don’t need a CMS. You need a Platform Builder. Here's why:
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"Who cares if the first draft is good? It doesn’t need to be good, it just needs to be, so you can revise it. You don’t need an idea to start a story. You just need a sentence" - George Saunders (good advice in general)
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New episode of the Ask a Creator Economist just dropped. - A YouTuber wants to better engage with fans and is thinking of launching a community - A gaming streamer is looking for different ways to monetize than the traditional advertising/sponsorship route
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How can you convert live audiences to your own digital properties? Here are some strategies and cases our clients employ successfully:
medium.com
How can sports organizations, broadcasters, and event organizers convert fans from live events or broadcasts into their own platforms…
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The "Ask a Creator Economist" podcast is our way of addressing the challenges of digital #creators in depth. It's hosted by @RonJaradat, @SLebur, and @ThomasE and they try to give general advice to typical problems creators might have.
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To learn more, check out our post here: https://t.co/p5FViNbqKO And if you want to see events in action and find out how you can use it, join our launch hangout on July 6th: https://t.co/lXodFtm3Zf Thanks to the entire team @liquiditeam for making it happen!
lnkd.in
This link will take you to a page that’s not on LinkedIn
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Whether you want to create public events, subscriber-/member-only events, or tie access to owning certain digital goods: it's now all at your disposal within Unyfy. As always, we'll make sure to listen to your feedback to make events even more useful for you. (5/6)
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Sports have events in their DNA. Most publishers, by now, launched an events business. And many creators are looking to create exclusive events for their fan community as well. Now, they can create, promote and handle the registration process directly within their platform. (4/6)
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Events, whether real-world or digital, are an essential tool for community building. Therefore, expanding our established publishing, community, and virtual commerce tools with events was a natural addition. (3/6)
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Today we are introducing the latest module, one that was often requested and that will create new opportunities: Events. At its core, Unyfy is a community product. After all, building a loyal community is the most critical success factor for brands, publishers, and creators.
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Our mission with Unyfy is to provide our clients with the best one-stop-shop solution to build their digital business. That is a broad ambition and requires us to understand our clients' needs to constantly evolve the Unyfy platform. (1/6)
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Looking for recommendations: what are your favorite creator-focused podcasts or YouTube channels?
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