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Thomas Euler Profile
Thomas Euler

@ThomasE

Followers
1K
Following
4K
Media
164
Statuses
5K

Holistic go-to-market strategist, from product to marketing, and back. Ex startup founder. Writer. Sports fan. Daddy.

Heidelberg, Germany, The Web
Joined September 2007
Don't wanna be here? Send us removal request.
@AbelowRob
Rob Abelow
1 year
Fred Again is crushing it. He's a master-class in building fandom & is redefining the model for music's future. Here's 7 things he does to create an insanely loyal fanbase: 👇 (and what you can learn)
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@ThomasE
Thomas Euler
2 years
Do you compete for sponsorship dollars with other rights holders? Is your strategy completely focused on reach? Is it getting harder to attract sponsors? Well, then it might be time to rethink your strategy. https://t.co/0KORKwlM7X
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linkedin.com
Discover how sports organizations can shift from traditional reach-based models to innovative, engagement-driven sponsorship opportunities.
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@unyfy_io
Unyfy
2 years
Take a deep dive into activating sponsorships with Unyfy's Digital Inventory in our latest article by @RonJaradat. He discusses overcoming advertising fatigue and the importance of deeper metrics in sports sponsorship.
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@ThomasE
Thomas Euler
2 years
Sometimes it's not the shiny new feature that provides the most value but a simple tool that ensures compliance 👇
@unyfy_io
Unyfy
2 years
We launched a new feature: Marketing Opt-in We wanted to provide platform hosts a more elegant way to obtain various forms of opt-in like SMS, WhatsApp, email, and more. Check out our full write-up here: https://t.co/hDE6d5ePZq
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@SLebur
Jonas Rubel
2 years
The news is out, finally! I feel immensely proud as my company, Liquiditeam, starts a significant collaboration with FC Bayern! Growing up admiring the world-class players at FC Bayern, this is not just a company milestone but also a huge achievement for me personally!
@FCBayern
FC Bayern MĂĽnchen
2 years
Neue Partnerschaft: Der FC Bayern startet mit Unyfy in die digitale Zukunft. 🤝 #FCBayern | @unyfy_io
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@unyfy_io
Unyfy
2 years
Der @FCBayern will seinen Fans neue Möglichkeiten des Engagements bieten, ihre Treue belohnen und dabei innovative Wege beschreiten. Dass der Rekordmeister für die Realisierung auf Unyfy setzt, freut uns natürlich enorm 🙌🙌
@FCBayern
FC Bayern MĂĽnchen
2 years
Neue Partnerschaft: Der FC Bayern startet mit Unyfy in die digitale Zukunft. 🤝 #FCBayern | @unyfy_io
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@ThomasE
Thomas Euler
2 years
Check out the graphic below for a CMS / Platform Builder comparison.
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@ThomasE
Thomas Euler
2 years
How can brands leverage web3 to build loyal communities? Very good read & systematic overview by @karenshen_: https://t.co/UHhoOXyc19
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medium.com
By: Karen Shen, Collab+Currency
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@ThomasE
Thomas Euler
2 years
You don’t need a CMS. You need a Platform Builder. Here's why:
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@aweissman
Andy Weissman
2 years
"Who cares if the first draft is good? It doesn’t need to be good, it just needs to be, so you can revise it. You don’t need an idea to start a story. You just need a sentence" - George Saunders (good advice in general)
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@unyfy_io
Unyfy
2 years
New episode of the Ask a Creator Economist just dropped. - A YouTuber wants to better engage with fans and is thinking of launching a community - A gaming streamer is looking for different ways to monetize than the traditional advertising/sponsorship route
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@ThomasE
Thomas Euler
2 years
How can you convert live audiences to your own digital properties? Here are some strategies and cases our clients employ successfully:
medium.com
How can sports organizations, broadcasters, and event organizers convert fans from live events or broadcasts into their own platforms…
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@unyfy_io
Unyfy
3 years
The "Ask a Creator Economist" podcast is our way of addressing the challenges of digital #creators in depth. It's hosted by @RonJaradat, @SLebur, and @ThomasE and they try to give general advice to typical problems creators might have.
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@ThomasE
Thomas Euler
3 years
To learn more, check out our post here: https://t.co/p5FViNbqKO And if you want to see events in action and find out how you can use it, join our launch hangout on July 6th: https://t.co/lXodFtm3Zf Thanks to the entire team @liquiditeam for making it happen!
lnkd.in
This link will take you to a page that’s not on LinkedIn
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@ThomasE
Thomas Euler
3 years
Whether you want to create public events, subscriber-/member-only events, or tie access to owning certain digital goods: it's now all at your disposal within Unyfy. As always, we'll make sure to listen to your feedback to make events even more useful for you. (5/6)
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@ThomasE
Thomas Euler
3 years
Sports have events in their DNA. Most publishers, by now, launched an events business. And many creators are looking to create exclusive events for their fan community as well. Now, they can create, promote and handle the registration process directly within their platform. (4/6)
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@ThomasE
Thomas Euler
3 years
Events, whether real-world or digital, are an essential tool for community building. Therefore, expanding our established publishing, community, and virtual commerce tools with events was a natural addition. (3/6)
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@ThomasE
Thomas Euler
3 years
Today we are introducing the latest module, one that was often requested and that will create new opportunities: Events. At its core, Unyfy is a community product. After all, building a loyal community is the most critical success factor for brands, publishers, and creators.
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@ThomasE
Thomas Euler
3 years
Our mission with Unyfy is to provide our clients with the best one-stop-shop solution to build their digital business. That is a broad ambition and requires us to understand our clients' needs to constantly evolve the Unyfy platform. (1/6)
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@ThomasE
Thomas Euler
3 years
Looking for recommendations: what are your favorite creator-focused podcasts or YouTube channels?
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