Michael Chock
@Themichaelchock
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Chief Solutions Officer at @SmartMedia_Tech | Innovator | Focused on the future of Marketing | Interested in Humanity and Tech
Aspen, Colorado
Joined May 2016
#Gamification emerges as a dynamic strategy in #InfluencerMarketing for Generation Alpha. Why?. Gamified experiences captivate and resonate, creating a unique avenue for connection. #GenAlpha.
4 key takeaways for brands and marketers looking to connect with #GenerationAlpha: H/T @Forbes #marketing #gamification #sustainability
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#Web3's ascent brings novel advertising tools, offering benefits unmatched by traditional #Web2. Web3's benefit enhances ad performance while rewarding #UserEngagement, leading us toward a decentralized future.
bitcoinist.com
There’s no denying that we currently live in an era spurred by a myriad of technological advancements and ever-evolving consumer behaviors — aspects that are
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Sustaining #ImmersiveMarketing requires evolved measurement and expertise integration. The ongoing journey could explore avenues like #gamification and #Web3LoyaltyPrograms to increase audience engagement. #ConsumerExperience
thedrum.com
The Drum Network recently hosted a panel of immersive marketing leaders with experiential shop Pixel Artworks.
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#Web3's allure to users is anchored in transparency, decentralized control, and meaningful participation. In the world of Web3, progress isn't just a metric; it's a collaborative journey where users actively shape the future. #Ownership #UserEngagement
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In Q4 2023, #MobileEngagement sees a 7% rise. #Gamification plays a pivotal role in establishing lasting #Web3Loyalty through this rise of engagement by weaving interactive elements that engage and connect with consumers.
digiday.com
Q4 2023 was the best season on record for mobile gaming advertisers, according to data shared with Digiday by the mobile marketing platform AppLovin, bolstered both by advances in artificial intell...
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Brace for the Future! #VISA is revolutionizing loyalty with seamless #Web3 integration. The key? Users effortlessly embrace Web3 without even realizing it. Explore more in @SmartMedia_Tech's recent #LinkedIn Live with CEO @tylermaybeus and @marcb_xyz.
🔁 Acquire, Engage, Retain. In our recent LinkedIn Live, featuring our CEO @tylermaybeus and @marcb_xyz, we delved into the transformative role of #Web3 in reshaping #brandloyalty. Throughout the discussion, Tyler highlighted 3 primary use cases:. 📩 Acquisition and Zero party
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.@marcb_xyz delves into the evolving #ConsumerJourney, shaping today's #LoyaltyPrograms. Kudos on the partnership!. As #ConsumerBehaviors change, loyalty programs adapt, becoming integral in fostering lasting connections between brands and customers.
Web3 & “connected loyalty”. And what it means for brand leaders:. 🧵 👇
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Crucial for impactful #MarketingStrategies, collect the right data using award systems and precision methods. This unlocks the true potential of #DataOwnership for enhanced #UserEngagement and strategic decisions.
rollingstone.com
Boost your marketing efforts by ensuring your data collection is effective and efficient.
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Experts suggest integrating gamification, Web3, and flexible rewards for a lasting impact on loyalty programs. #LoyaltyEvolution #Gamification #FlexibleRewards #DigitalEngagement.
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To build enduring connections, businesses must transcend transactional relationships. Introducing: Flexible rewards. Aligned with a brand identity, they can drive reengagement.
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Evolving Loyalty: From dinner glasses to flexible rewards. In today's diverse market, brand loyalty is no guarantee.
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Elevate #AppEngagement with #gamification in the era of "content snacking." . Do so by strategically implementing gamification to build lasting connections with your #Web3 audience.
retailtouchpoints.com
Consumers brand interactions are focused and transactional — behavior that aligns well with the excitement, challenge and rewards associated with games.
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Joining forces with #Visa, @SmartMedia_Tech transforms user rewards beyond the conventional. Step into the future, where #UserEngagement redefines the landscape of #LoyaltyProgram benefits.
Visa just launched a Web3 loyalty program 🎁. They’re rewarding users for their engagement, not just transactional spend. Do we think that this’ll inspire more corporate change?
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Nondisruptive creation redefines market development, allowing innovation without dismantling existing structures. Such as #Web3, #gamification, and #blockchain, we can foster new markets without the drawbacks of failed ventures.
hbr.org
Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its...
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In 2024, prioritize #consumers with diverse #marketing strategies. Identify their preferred spaces, engage seamlessly, and enhance the consumer-brand relationship. Authentic connections, interactions, and #loyalty benefits are key.
digiday.com
The factors influencing sales in the digital marketplace represent an intricate tapestry extending far beyond traditional advertising. In a multifaceted environment, where any event, development and...
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With only 30% reach through cookies, many opt for #cookieless environments for enhanced #data control. Be warned: While cookieless technologies address privacy concerns, measurement remains a challenge. #DigitalAdvertising
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Ready to finally jump into #Web3?. @SmartMedia_Tech made it easy with @Visa. "is not just about enhancing #CustomerRewards, it's about redefining the value exchange between brands and #consumers in a mobile payments-first world,"- @tylermaybeus.
Visa announces web3 loyalty rewards partnership with SmartMedia Technologies
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#AR & #VR take center stage in 2024!. Prepare for significant #TechGrowth. @BenZimmermanMDG emphasizes the need to comprehend the competitive landscape and connect with intrigued consumers.
In 2024, staying competitive requires understanding #MarketingTrends. AI transforms data analysis, #AR and #VR enhance brand storytelling, and user-generated content benefits. #UserEngagement #PersonalizedAdvertising
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Success hinges on understanding and meeting user expectations in this dynamic landscape. Engage where your audience spends their time!. image: @freepik #UserEngagement #Loyalty #2024Kickoff.
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Launching into 2024 with a focus on user engagement, loyalty, and experience is paramount!. Leverage analytics for real-time adjustments, ensuring a proactive and user-centric approach that solidifies brand loyalty.
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