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The Yaag Project

@TheYaagProject

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The official podcast of the Indian marketer, author and podcaster @yaagneshwaran, popularly known as Yaag.

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Joined January 2021
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@TheYaagProject
The Yaag Project
3 years
If you enjoy reading experiences and philosophies on marketing, startups, writing books, running podcasts, and more -- here's our newsletter for you!!
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@Yaagneshwaran
Yaagneshwaran Ganesh
2 years
Time we stand together to protect the Kamakhya kshetra. The list of public docs clearly indicate mega scale demolition activities on the Nila parvata. Development cannot mean mindless destruction, that too in the ishana kona of Bharat. More details here 👇 https://t.co/LVJt7VVzCf
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change.org
Appeal for Protection of Spiritual & Ecological Sanctity of Kamakhya Pitha
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@Yaagneshwaran
Yaagneshwaran Ganesh
2 years
धर्मो रक्षति रक्षितः| We need to stand up for our kshetras. The Kamakhya Pitha petition has 9K+ signs already! If skeptical, read carefully and you will see what kind of demolition is being planned for constructions. 👇 https://t.co/LVJt7VVzCf cc: @ARanganathan72 @jsaideepak
Tweet card summary image
change.org
Appeal for Protection of Spiritual & Ecological Sanctity of Kamakhya Pitha
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@Yaagneshwaran
Yaagneshwaran Ganesh
2 years
It’s super clear — like @jsaideepak and @ARanganathan72 always emphasize — our discussions need to be abt issues and not abt political parties. Parties will support or vilify based on how their business model works. Time we rise to protect our own dharma
@Dharmocratic
Dharmocracy
2 years
"Pandharpur Temples Act was enacted to safeguard the interests of the Vitthal-Rukmini temples due to special circumstances & to relieve devotees from the rapacity of the priestly classes, the Maharashtra government has submitted to the Bombay High Court." https://t.co/pqiUWQndxY
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@TheRajarshi
Rajarshi রাজর্ষি
2 years
Ideally both. When doing japa covering the mala is a good practice. When not doing japa, keep it safe in puja space.
@Yaagneshwaran
Yaagneshwaran Ganesh
2 years
@TheRajarshi Sir, can you please help me understand this better? Did you mean cover the mala while doing the japa or keep it covered in some way at all times? Your reply will help me ensure my nimitas are right.
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@Yaagneshwaran
Yaagneshwaran Ganesh
2 years
Being in TN, I 💯 attest that the sanatan dharma wave is on a huge rise here. @jsaideepak’s recent podcast with @smitaprakash reaching a million views in a short time is a dipstick to it. I hope ppl don’t forget this moment.
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@Yaagneshwaran
Yaagneshwaran Ganesh
2 years
Justice unfortunately has always been a privilege reserved to a few. But thanks to these ppl, now the majority is finally waking up to reality and shedding the liberal cloak one by one
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@markevans
Mark Evans
2 years
Are your customers happy? Are you doing marketing to engage and educate them? Check out my podcast with @Yaagneshwaran on how to better customer marketing. https://t.co/ALA4xLk6uL via @YouTube
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@SaaS_Sprints
SaaS Sprints
2 years
How organic content marketing can help you amplify your brand narrative — deep dives @morganjingram #ContentCreator #narrative #brand https://t.co/dd9Lh4VJAX
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@SaaS_Sprints
SaaS Sprints
2 years
The usage of the term "ghosted" in sales is strange. Ghosts are those who overstay their welcome. 😈
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@SaaS_Sprints
SaaS Sprints
2 years
Unlock the secrets to creating both memorable and functional content, with @thinking_slow 🔥 who is on point with every word! https://t.co/1MT8CfIa7Y
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@Yaagneshwaran
Yaagneshwaran Ganesh
3 years
What a conversation with @aprildunford 🔥 --> when to do a positioning exercise, how often to re-evaluate it, why should you not position against ghosts, and a lot more. https://t.co/EQuUHf8AOt
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@SaaS_Sprints
SaaS Sprints
3 years
New episode: @aprildunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. https://t.co/xBlAcd3Dow
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@SaaS_Sprints
SaaS Sprints
3 years
When the client has access to your Google doc while you're still working on their blog 😅
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@SaaS_Sprints
SaaS Sprints
3 years
CocaCola bottle design brief (1995) 🔥
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@SaaS_Sprints
SaaS Sprints
3 years
Want to do demand gen the right away for your SaaS? New episode with @taraarobertson of @chilipiper is coming up 🔥
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@SaaS_Sprints
SaaS Sprints
3 years
A reassuring feeling for all creatives out there. 🙂
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@SaaS_Sprints
SaaS Sprints
3 years
When your content doesn't convert...😇
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@SaaS_Sprints
SaaS Sprints
3 years
7/7 Maybe diversify across 3-4 platforms, to be safe. Your top performing channels may not be measurable right away. Your sales discovery calls will show self-attribution of your investment in building trust. Build trust, and they'll come.
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@SaaS_Sprints
SaaS Sprints
3 years
6/7 But often what you measure can take you into a tunnel vision. First build trust. ⏩ For example, you can definitely gate content. But give people a taste before asking them to fill up your form or chatbot. Build content for specific platforms.
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@SaaS_Sprints
SaaS Sprints
3 years
5/7 Now….think about the companies you bought subscriptions from. Think about these SaaS brands: @lavenderhq @clickup @HubSpot @chilipiper @Drift You trust them. You see your peers trusting them. Measuring isn't bad. Metrics aren't bad.
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