The Sponsor
@TheSponsorMag
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Practical tips and expert insights from experienced sponsorship leaders
London
Joined August 2022
New research from BAFA shows the UK #arts sector is at a tipping point. Despite relying on #sponsors, public backlash against brands like Baillie Gifford has made arts #sponsorship risky. Should sponsors walk away, or is there still a business case to save the arts?
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Rob Powell from @BristowsLLP shares key insights on managing risks in sponsorship contracts—from undelivered rights to reputational issues. Essential reading for brands renewing or entering partnerships! Read more via @TheSponsor #Sponsorship #reputation #Marketing #sportslaw
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Rory Natkiel from @SidLee London shares how brands can tap into female audiences. Read the full interview. #Sponsorship #WomenInSport #SidLee #Appinio #RoryNatkiel #BrandStrategy #FemaleFans #SportsMarketing #WomensSports #AthleteSponsorship
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Explore the strategies that go beyond awareness and turn your partnerships into loyalty-building powerhouses!. #sponsorship #brandloyalty #brandpartnership #marketing #thesponsor #sportssponsorship.
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Cristiano Ronaldo’s YouTube channel has gained 60 million subscribers in just three weeks. We sat down with Steve Martin, Founding Partner of @MSQpartners Sport + Entertainment, to explore how brands can effectively tap into this space. #Ronaldo #BrandAmbassador #influencer
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For brands without a history in sponsorship, jumping into the space can feel overwhelming. How can you authentically present yourself as a passionate supporter of an event or sport you’ve never engaged with? .#sponsorshipstrategy #brandstrategy #marketing.
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Santander’s Formula 1 switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy. Follow @thesponsormag for more practical sponsorship tips and insights. #formula1 #sponsorship #santander #ferrari #WilliamsF1 #brandpartnership #sportsponsors
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has announced an exclusive multi-year partnership with the @ChampionsLeague, becoming the first and only cryptocurrency platform to sponsor the prestigious football competition. #crypto #sponsorship #sports #marketing #football #branding #sportbusiness
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We know the personality traits of a good brand ambassador, but how do we transform these into a thriving partnership? To uncover the secrets, we spoke to @sportfiveagency 's Tim Stedman. #BrandAmbassador #Sponsorship #MarketingStrategy #TheSponsor #SPORTFIVE #Partnerships
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The NFL and Sony have announced a game-changing new partnership that brings significant technological advancements to the sport. Article link in comments. #nfl #Sony #sponsorship #partnership #sportstech #marketing #branding #innovation #sportssponsorship #americanfootball
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Robin Clarke, previously Global EVP at @160over90, has been appointed Global CEO of @mcsaatchigroup's Passions & PR Specialism. Follow @TheSponsorMag for more sponsorship news. #sponsorship #PR #Passion #marketing #CEO #sports #culture #branding #agency @mcsaatchigroup
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The greatest sponsorship opportunity in the world?. We spoke with Abigail Russell of @pitchlondon and Sam Hurley, of @MCSaatchiSandE to discover what makes the Olympics such a uniquely powerful sponsorship opportunity. #Paris2024 #SPONSORSHIP #Olympics #Partnerships #Athletics
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Formula One legend @LewisHamilton is the newest addition to @cfigroup_en's expanding sponsorship portfolio. #LewisHamilton #sponsorship #brandambassador #champion #icon #endoresement #CFIglobal #brandpartnership #sportsmarketing #sportssponsorship #brandalignment
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Former FIFA World Cup sponsor BYJU’S faces insolvency, owing £15 million in unpaid sponsorship fees to the Board of Control for Cricket in India (BCCI). Link in comments. #sponsorship #byju #BCCI #marketing #sportsponsorship #sportsmarketing #IPL #FIFA #brandpartnerships
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