The Fletcher Group
@TheFletcherGrp
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Thoughtful PR and Marketing. A trusted partner for growth-oriented companies and organizations in North America and internationally.
Austin, Denver
Joined October 2012
"We must move on from only rewarding what already happened to a customer." Our client Dina Vardouniotis of PAYMENTS+PARTNERSHIPS says that the next era on loyalty will be built on data that can anticipate what's next. https://t.co/Q45meoPuVR
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From CMO to CEO? Marketing leaders like Becky Ross from Carefull see the qualities that could make it work. More fintech marketing findings in our 2025 Women CMOs in Fintech Report: https://t.co/tdwls2IIKJ
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Traditional gifting has typically centered around predictable rhythms — holidays, birthdays, graduations and other milestone moments— but younger consumers are expanding this landscape by weaving frequent, small-value exchanges into daily communication. https://t.co/S68sgR7MdZ
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We continue to be grateful for all the many stories we get to tell for some of the best brands in their industries. Our passion—to help you Be Known—fills us with as much joy and satisfaction as it does you. Thank you to all our friends, clients and colleagues.
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BNPL platform Klarna is expanding its partnership with our client Blackhawk Network, with a new collaboration aimed at offering shoppers greater choice and flexibility for purchasing gift cards ahead of the holidays. https://t.co/2hcDZRzk25
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Gearing up for a big shopping weekend? Check out these tips from our friends at the Retail Gift Card Association, who have put together a guide in USA Today explaining how to make #giftcards the perfect gift for anyone. https://t.co/wYMHc3UkZe
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Debit card rewards programs are back, and likely here to stay. United and Southwest Airlines have launched debit cards with rewards. Our client @galileofintech will handle the new reward cards' processing, fraud protection and program management. https://t.co/J7yv91PtVB
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On a terrific new episode of Unscripted with @Versique, Peter Stenehjem shares how small-town values, family mentorship, and bold business decisions have lead to becoming the fourth-generation CEO of First International Bank & Trust. Listen here: https://t.co/T7Lik4vSjt
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What do Super Bowl stars and seasonal pies have in common? They were both on hand for a special event held by Donor Alliance called "Check the Box," a campaign to thank DMV workers for their efforts to sign up organ donors. https://t.co/tlqlqVnDHW
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Accounts receivable is a slow and resource-intensive administrative process. In a new article for @FinTechtris, Brandon Spear of our client @TreviPay examines the current state of AI, and why zero-touch, intelligent A/R automation is the future. https://t.co/41pgdfKepL
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More award wins for our exceptional, deserving clients! 🏆 Congratulations to @PayNearMe for winning Best Business Payments Solution. 🏆 A round of applause to Blackhawk Network for Kate Sullivan being Highly Commended in the Woman in PayTech category https://t.co/uQrV4RlaWB
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The one thing AI can't do is help you with your authenticity. That's what keeps marketing leaders like Martha Bushell of @EQBank focused on building trust and credibility in the AI era. More marketing findings in our 2025 Women CMOs in Fintech Report: https://t.co/tdwls2IIKJ
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On the latest edition of the Fintech Insiders podcast, Bill Kennedy of our client Galileo Financial Technologies follows up on last week's big news of Galileo's launch of the Rapid Rewards Debit Card with Southwest Airlines. 🎙️ https://t.co/UpJ0wbGS1d
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Gen Z students are changing college payment systems. In a fascinating new study by our clients Transact + CBORD, Gen Z students are abandoning checks and showing heavy preference for digital wallets. https://t.co/BK03n4oSl2
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AI isn't always just about automation. Some marketing leaders, like Alisa Barber, CMO of @Paysafe, see AI as a translator that can help customize communication across different demographics. https://t.co/tdwls2IIKJ
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Debit users have largely been left out of the rich rewards and loyalty programs that credit card customers enjoy. Our client @galileofintech in partnership with @southwest aims to change that with the launch of the new Rapid Rewards Visa debit card. https://t.co/hpHRz557rS
pymnts.com
Watch more: Galileo’s Co-Branded Debit Card With Southwest Airlines Debit is the payment method of choice for millions of Americans. PYMNTS Intelligence
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A marketer can no just be a good storyteller. Now, the proof is in the cold hard data, according to Jennifer Chellew of our client Transact + CBORD. CMOs are now required to show ROMI (Return on Marketing Investment): https://t.co/tdwls2IIKJ
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🔍 INSIGHT: #CMOs are no longer simply experimenting with AI. Automation's role in marketing is clearer than ever, and #fintech CMOs are now expected to be AI strategists. See how #marketing leaders are applying AI advances in our new report: https://t.co/tdwls2IIKJ
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How did South Dakota become the payments capital of the United States? Trent Sorbe of our client @Kotapay joined @khaslett on the latest episode of the Bank Nerd Corner podcast to discuss this and much more. https://t.co/mJjdCt5TTI
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Gift cards are poised to top many wishlists once again this holiday season. From our client the Retail Gift Card Association, check out these six tips to make sure you're "gifting smart" with gift cars this holiday season: https://t.co/MagRtb5Mqx
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