
The Fletcher Group
@TheFletcherGrp
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Thoughtful PR and Marketing. A trusted partner for growth-oriented companies and organizations in North America and internationally.
Austin, Denver
Joined October 2012
In a volatile marketplace, organizations focused on maintaining trust with partners and customers will outperform those that focus solely on cost reduction, contends Joel Campbell of our client @TreviPay.
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Paying employees outside of traditional two-week pay cycles just got easier, thanks to a new partnership between Instant and our client @PayoutsNetwork. Full story in Financial Technology Insights:
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The Crossroads Fintech Salon by @TreviPay is coming to New York. The Fletcher Group's president Jennifer Tramontana will join a panel discussion in an intimate, club-like setting with merchant payments experts, fintech innovators and industry insiders:.
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AI is now enabling B2B marketers to have a more flexible approach that responds to behaviors in real-time, letting them adapt quickly. Allen Bonde of our client @TreviPay on how AI is rewriting B2B marketing strategy, in an article for @TheAIJournal1:.
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Debit card spending has outpaced credit card spending for the first time in four years. The cause? Gen Z is leading the way, says Prashant Shah, of our client @GalileoFintech. Full story in @CardRatesNews:
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Consumer checkouts tend to be quick and easy. Business buyers are now looking for the same experience and will be loyal to companies that provide it, says Allen Bonde of @TreviPay. Story:
thewisemarketer.com
Discover why loyalty begins at the payment stage in B2B commerce. Allen Bonde, CMO at TreviPay, explains how flexible, seamless payment experiences build trust, reduce cart abandonment, and drive...
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B2B trust is forged in the details, says Brandon Spear of our client @Trevipay. That's why perfecting the payment experience is an integral part of building relationships. Full story:
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BNPL for tuition?. College payments expert Laura Newell-McLaughlin of our client Transact Campus + CBORD explains why it's vital for schools to promote tuition installment options to their students: . via @ecampusnews.
ecampusnews.com
Clear communication about tuition installment options can help schools keep students enrolled and can help families manage expectations.
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What city in the United States is the home of payments innovation? There's a good case for Sioux Falls, South Dakota. Trent Sorbe of Kotapay hops on the IPA Podcast to discuss how Sioux Falls became a hub for financial services. Episdoe:
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Business buyers have grown accustomed to consumer-grade experiences, and companies that don’t evolve their checkout experiences risk falling behind, says Brandon Spear of @TreviPay in a new piece for @FinTechtris: .
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If there's one lesson we've learned about fintech in the 20 years we've specialized in it, it's that education in this space can never take a pause. Here's a look inside our recent Payments University sessions with Ray Leach:
fletchergroupllc.com
Six questions with Ray Leach, Director of Fintech, Augustana University, about the future of fintech and payments.
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Banks often neglect their most reliable customers, says Mark Jackson of our client @Valuedynamx. Here's how banks can develop behavioral rewards that strengthen relationships, reduce churn and improve long-term profitability:
thefinancialbrand.com
Banks are overlooking loyal, steady customers. That loyalty may be headed to competitors offering personalized rewards.
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Laura Newell McLaughlin of our client Transact Campus + CBORD on why nearly three-quarters (74%) of U.S. higher education officials dedicate up to half their time to recovering delinquent tuition, via @pymnts: .
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How do comms pros in financial services navigate partnership messaging? . "Strong partnership messaging starts behind the scenes. We bring stakeholders together early to align priorities before a single word goes public," says TFG's own Anna Kragie.
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From teller to CEO, the story of Peter Stenehjem's rise to become the fourth generation of leadership for his family at First International Bank & Trust is one of innovation, dedication, and the power of networking. Full story at Valiant CEO Magazine:
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How do hospitals cut down on food waste? Allow patients to order exactly what they need, says @Fs_Director with coverage of solutions by our clients @TransactCampus + @CBORD:
foodservicedirector.com
UNC Health Southeastern joins more than 200 sites using the CBORD Patient App
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On the latest episode of the @tearsheetco Podcast, Derek White of @GalileoFintech explains why the addressable market for co-branded debit products extends far beyond traditional credit card demographics. Listen to the full episode:
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Most people want to pay, but bill paying experiences are often so bad that they can prevent the transaction from completing. That's why payment experience management is so crucial, says John Minor of our client @PayNearMe. Full story in @DTPaymentNews:
digitaltransactions.net
In the world of payments, it’s easy to focus on the visible costs—processing fees, transaction expen
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Are you a marketer under pressure to acquire more customers without an expanded budget? Look to offering smarter incentives, says Jay Jaffin, CMO of our client Blackhawk Network. Full story in The Wise Marketer:
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