I’ll take the 5’ 8” 140 pound leader that works his guts out and never quits over the 6’ 4” 220 pound primadonna who “talks” more than they work. If you think genetics guarantees you something, ask Goliath how that worked out.
I’m going to challenge every football player I know. Be an example. Don’t bully others—that’s weakness. Sit with the kid who’s alone at lunch—that’s strength. Show people common decency. You won’t be a football player forever & you never know what someone else is going through.
Being a captain isn’t just about wearing the C or leading your team out of the tunnel. Being a Captain is about relentlessly advocating for the good of the Team. Having difficult conversation with teammates and coaches. Being a Captain is a behavior, not a right.
You are correct—I do have favorites.
My favorites are:
Guys who show up first and leave last.
Players that focus on academics as much as athletics.
Guys who player for the name on the front more than the name on the back.
Those dedicated to the weight room.
LEADERS!
If “the way” you coach on Friday requires an apology on Saturday, don’t be that guy on Friday to begin with. Games are intense, but victories are not always on the scoreboard. Composure and even compassion in the face of adversity is a better molder of men than a tantrum.
If you play football - LIFT
If you play basketball - LIFT
If you play soccer - LIFT
If you play baseball - LIFT
If you play tennis - LIFT
If you wrestle - LIFT
If you play Lacrosse - LIFT
If you swim - LIFT
Don’t care what you play. If you don’t want injuries - LIFT.
Coaching at the HS level is about being a teacher. When a player fails, teach them how to succeed. Don’t expect players to “do,” that’s on you. Their success is interdependent on your ability to teach them how to succeed first.
Why do we demand more? Because mental toughness will always trump physical ability.
Why do coaches preach details?
Discipline manifests results beyond the football field.
Results aren’t always on the scoreboard. Our job is to help develop young men, not just athletes.
Moms: I want what’s best for your son(s) too. That’s why I:
1) Demand more of him
2) Push the importance of being on time
3) Hold him accountable
4) Expect that he treat others with respect, especially women
5) Refuse to coddle him
Why? Because life is more than wins & losses.
Let me be clear, I LOVE THE KIDS I COACH! Does that mean we’re friends? When I need to be their friend I am. When they need a kick in the pants, I give that too. I’ll even tell them the truth they don’t want to hear. Because that’s what real love is. Uncomfortable isn’t a bad.
I hear coaches talk about players that are a cancer. Why not talk about the chemo (culture/family) you use to eradicate it? You don’t hear doctors tell a cancer patient: “I don’t provide care to people like you.” Because we don’t treat sick people that way.
Football is part of the journey, not the destination. Football can give you tools to be a better person, but football IS NOT LIFE. As some of your seasons come to an end use what you’ve learned to further yourself beyond the gridiron. Love y’all and wish you the best!
-Coach Long
ACT LIKE A CHAMPION
1. Respectful
2. Disciplined
3. Academics
4. Honest
5. Communicate
6. Character
7. Plan
8. Trust
9. Willingness
10. Dedication
Results on the field are a byproduct of the efforts off it. Notice none of these attributes describe athletes but good people.
Lots of people believe that judging a coach is merited by the product they put on the field. Judge me in ten years when those young men are good people. I love winning, but if you made me choose, I’d choose my boys 100/100 times over winning!
Far more games are won when the premise of “culture” is built on the power of relationships. Weight room, 7 on 7, film and classroom are all important. But, relationships live beyond this year, they last a lifetime. Teaching emotional intelligence is beyond football.
When I talk to coaches I NEVER hold how many titles they’ve won, how many post seasons they’ve been to or what their prior record is, determine how successful I think they are. Simply put, how they mold and develop young men—not football players—will always mean more.
In the heat of the moment, throwing tantrums only shows weakness of character. Drop a ball. Jump offsides. Miss a block. Life’s going to throw wrinkles at you. How you handle the little moments now will define your ability to act accordingly later.
I’ve recently found out that my DL coach has just been diagnosed with a pretty aggressive cancer. You won’t meet a better human. His two kids and wife could use your prayers.
How you treat people matters. Over 90% of pro athletes, when polled, stated a high school coach was their most influential. Regardless if they play pro ball or they’re your HS special teamer, how you treat them matters.
I care about people a whole hell of a lot more than I care about football. I’ve been blessed that results on the field have been a byproduct of that attitude. My players play for me because they know I’ve got their back. I love them and I’m not afraid to say that.
Being a leader is a behavior. Leaders have attitudes that personify the character and values of a TEAM.
Leaders DO NOT:
1. Put others down to make themselves look better
2. Show up late
3. Have to be asked
4. Make excuses
5. Think their goals outweigh the teams needs
#doyourjob
You want to quit—then quit. Just remember quit once and when things get tough, quitting will be an option. You never quit and quitting is never an option. That’s a learned behavior. Mental toughness is taught as much as physical gifts are genetic.
#W2W
Parents: if you would like to criticize what I do or how I do it—I validate that. You’re welcome to it. However, please come to my office and share your concerns, like an adult, to me directly. Please don’t use your kid as a pawn, I value my relationship with them too much.
Coaches: This is especially for HS coaches. You’ve got to have thick skin. Our job is predicated on giving feedback to young men to make them better. If u r allergic to receiving honest feedback I question whether or not you can give it. Believe it or not, coaching isn’t about u.
Getting up at 5 am to lift—not fun.
Grinding through 2-a-day— not fun.
Getting grilled during film—not fun.
Taking on the sins of the world probably wasn’t fun either, but He did it anyways because he trusted the process.
Quitting only gets easier—never harder. School gets tough. You don’t like your boss. Marriage has challenges. When a coach pushes you beyond what you thought you could do, it’s never just about the sport or making you a better player. It’s about being a better human being.
Super grateful. 12 years ago today I hit my knees and asked for the strength to be better, to do better, to feel better. God answered and said do the work. Sobriety brought me back to faith, family and football. Wouldn’t be where I am today without all three.
#WeDoRecover
I had a coach ask me recently: “How do you get your kids to play for you and respect you the way they do?”
Simple—HUMILITY. I treat them all the same, with love and respect. I’m never better just because I’m a coach. Each kid has something special to offer—find it!
Never question your values. If the “main stream” or “crowd” pushes you in a direction you question—don’t do it. Trust your intuition and don’t be afraid of being disliked. Being respected is more important than being popular.
Lost my absolute ride or die thunder buddy tonight. I honestly don’t have words. You were my best friend. This one is gonna hurt for a while. Rest easy old friend.
Dedication
Discipline
Time Management
Teamwork
Leadership
Perseverance
Toughness
Competitiveness
Instruction
Accountability
Values
Character
Sacrifice
Accomplishment
Why are athletics under attack again? Last time I checked, these are all qualities I look for in good employees.
Working on becoming a better athlete isn’t better than working on being a better person. Athleticism will only last so long. Being a high character person others can rely on and trust will last a lifetime.
I expect more. I expect more of you as a player. I expect more of you as a student. I expect more of you as a son/daughter. But what I expect even more, is that you’re a good person. Say please. Say thank you. Say yes sir or yes ma’am. Be an example of respect & kindness.
When you’re done investing in the weight room, class room, locker room, film room, etc. Invest in the room for improvement. As examples to young men that rely on our stewardship to be better people, not just better football players, it’s our responsibility to show them the how.
Discipline isn’t just about doing what is expected. Discipline is about doing what’s right, when “right” isn’t the popular thing to do. Want an example? Try the Savior.
It’s not how tall you are. It’s not how much you weight. It’s not how many reps you can do or the time on your 40. It’s the things that cannot be measured that mean the most.
-Willingness
-Character
-Honesty
-Accountability
-Dedication
-HEART
Why do I run practices and position drills with the same intensity as games? Because competition is a habit. You give guys plays off in practice, they think they can take plays off in games.
I want to thank the Community of Roosevelt, the Administration at Union HS, the DCSD Board and Superintendent for your belief in me. Dad, Mom, my sisters for your constant support. All the kids I’ve coached along the way.
No more 🗣️. Time to work 😤💪. Go Cougs!
When you work hard out of fear of failure, you make it about you. When you work hard so your teammates fear nothing, you make it about the selfless representation of sacrifice that changes the hearts of men.
I don’t care how big of a bad-a you are on the field; heck, I want you to be a monster. But, when you step off that field, you’re an articulate gentleman who treats others with respect. I may coach players, but I take pride in helping develop GOOD young men.
The only hardware I truly care about isn’t worn on a finger or sit in a trophy case. I care about the wedding invites, graduation announcements, baby blessings, letters of gratitude and introductions to your kids. That hardware I wear on my heart. It lasts beyond the veil.
I’ve got some open coaching spots available. If you or someone you know may be interested please reach out.
Trust me when I say we have all the “things” to be successful in the Basin. Now we need the dudes on the sideline to make it happen.
Life is full of mistakes. You’re going to make your fair share of them. Does that make a person bad or wrong? Heavens no. It makes them human. Mistakes are part of the process. What you do with mistakes is what makes you what you are on AND off the field.
6% will play beyond high school.
1% of that 6% will play as a pro.
I’m not telling anyone they can’t. What I am saying is there’s no shame in an education and degree being your NFL.
The only person that has to believe in you is YOU. Harsh reality, most people don’t care if you fail. They’re wrapped up in their own struggle. Don’t let your happiness or success depend on the wishes of others. Let your own action merit your success.
Q: “Do you have favorites?”
A: “Yes. My favorite players are the ones who show up. Those who work hard when no one is watching. Guys who lift up their teammates. MEN who play for the name on the front of the jersey and not the back. I’m biased by CHARACTER!”
Sometimes a question goes further than a rant.
Player doesn’t show up, ask if they’re okay.
Player gets a bad grade, ask what you can do to help.
Player degrades a teammate, teacher or peer, ask how you can be a better example of how to treat others.
Care beyond the game
If you are a senior and you think the following:
1. I’m guaranteed a starting spot.
2. I don’t have to work as hard as the underclass.
3. The weight room doesn’t matter anymore
One of two things is guaranteed.
1. The bench
2. The injury report
Attitude reflects leadership. Districts want better teachers? Be better leaders. Parents want better teachers? Be better parents. Stop with all the politically correct crap and say what you mean and do what you say. What happened to honesty being a good thing?
Raise your kids to be:
Hard Working
Dedicated
Disciplined
Tenacious
Integrous
Humble
Articulate
But, raise them first to be:
Kind
Generous
Selfless
Loving
Compassionate
Empathetic
Understanding
It’s not all about what hardens you, it’s also about what softens you.
When things get rough is when you see true character. Are you tired? Are you thirsty? Does it hurt? Watching a young man overcome FEAR and showing him you’ve got his back every step of the way is where champions are made! On and off the field.
If you’re unwilling to hold each other accountable or correct a teammate when they’re doing something wrong, how in the world do think when the lights are on you’ll trust him to do his job? Leaders lead—followers follow.
Coaches: kids intuitively act out the emotions you suppress. Blame the refs—they blame the refs. Blame the conditions—they blame the conditions. Blame your coaches—they blame their coaches. The best leaders take responsibility and fix mistakes, they don’t make excuses.
Coaching is not just about
X’s & O’s
Scheme
7 on 7
Weight room
Film
Friday’s
Coaching is a platform to effectively instill
Values
Discipline
Dedication
Hard Work
Character
Coaching is about unconditional love for young men and the process that helps mold them.
The word “coach” is a verb. It requires action. Coaching is not an adjective. Think about that next time you go to belittle, berate or tear down a player.
Don’t even care anymore. Going to live my life knowing I’ve got a 0.7% chance of dying from COVID. Chances of dying from heart disease 16%, cancer 14%, suicide 1.2%, flu 1.1%, car accident 0.9%. Stop telling me I NEED to be scared.
If you don’t lift you won’t play—pretty simple really. Why? Because I play favorites. My favorites are the ones working the hardest, because those are the guys 99% of the time that are the strongest and the fastest. Call me a bigot I guess 😂.
The Savior was a carpenter; a builder. He built bonds. He tailored relationships. He didn’t carry a sludge hammer to tear things down. If you think breaking kids down is how you build that relationship. Why don’t you try pouring a solid foundation first.
Amen! Kids typically only have one chance in their lives to play multiple sports. That also means they have multiple disciplines and more dedication than one sport athletes. Stop robbing kids of the opportunity to compete! I want competitors not pretenders.
I just heard the percentage of Major League Baseball players who played football and basketball in High School. It’s over 80%! Now, to many outsiders tell kids to concentrate on one sport 12 months a year. Shame on those who tell kids that.
I think there’s a right and a wrong way to talk trash. Listen, that is absolutely not my style, BUT we can’t take away a kids personality. We can teach him what respect looks like so he knows what’s ok and what isn’t. Censoring someone’s individuality isn’t a solution either.
A lot of what is desired by great players requires hard work. Something that requires almost no work or effort on your part—how you treat others. You want to play for me? You will respect your parents, teachers, coaches, teammates and most off all YOURSELF.
Kids: It’s great you have role models such as the players you look up to. Don’t get lost in chasing THEIR dreams, however. Don’t be afraid to be you. Make your own mark and don’t be afraid of what you bring to the table. You have your own worth that will resonate with someone.
Kids who are un-coachable become adults who are unemployable. Allow someone to make your kids uncomfortable in an effort to make them better people. It’s called real life.
Still looking for good coaches. There’s potential for teaching positions available BUT we’ve got to get through our letter of intent process in January to see what those are.
Positions Available:
WR (varsity)
OL (varsity)
LB (varsity)
CB (varsity)
All frosh positions
Coaches: personal attacks are not coaching. Calling someone a name or shaming them really is just cowardice and shows the world you coach for selfish reasons. It takes a lot more to be a builder than it does to tear something down.
To Kyler, Sydney and family, our condolences. You’re all in our thoughts and prayers.
“Mourning is one of the deepest expressions of pure love. It is a natural response in complete accord with divine commandment.”
Coaching will always be more about:
1. Caring
2. Connecting
3. Communicating
Then it will ever be about
X & O’s.
If you think wins only come on the scoreboard, then you’re failing a young man or woman somewhere.
#Dare2Care
#WB4m
@KYAHVA44
I have thoroughly enjoyed watching you play the game. Even more, I’ve enjoyed watching your story, your passion and your leadership. SDSU is losing a good football play and an even better human being. Best of luck to you, your moms and your family. Go Aztecs!
God is going to put a Goliath in front of at some point in your life—maybe even more than once. But, you’ve got to believe he’d only put a Goliath up against a David.