The Agency Review
@TheAgencyReview
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Since 1/1/12, posting weekly reviews of books relevant to the advertising industry - you know, humour, history, advertising, everything. Plus interviews & more.
Joined January 2012
RT @YoureOnMutePod: How culture’s current “need to be immediate” is affecting the sustainability of love. #ZachBruno on episode 11 of #Your….
podcasts.apple.com
Podcast Episode · You're On Mute · 02/29/2024 · 15m
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RT @YoureOnMutePod: Can art be new? Can art be anything but new? Writer & teacher #ChrisTrotter navigates the derivative nature of art on e….
creators.spotify.com
Drawing from cinema, visual arts and advertising, writer and teacher Chris Trotter discusses whether all art is derivative and whether that’s a good thing or a bad thing. https://www.instagram.com/...
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RT @martinbihl: 71% of respondents to a #banking survey of small businesses identified a “gap” between what they need & what they’re gettin….
martinbihl.com
Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.
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Despite the fact that @BellLabs existed in a world utterly unlike our own with a business model nobody you know is likely to have, doesn’t mean we can’t learn something vital. We review @jongertner’s #TheIdeaFactory: #innovation #creativity #business.
the-agency-review.com
One day in late January 1997, 87-year-old John Pierce – who had spent his career at Bell Labs before becoming Chief Engineer at the Jet Propulsion Laboratory – wrote out in large capital letters th…
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RT @martinbihl: Things are so bad, a #CreativeDirector tries to explain why #process is important. Yeah that'll help. .
martinbihl.com
You walk into a meeting with a new client or a new agency, and you’re in that honeymoon phase when everyone is attentive and polite and laughs at each other’s stupid stupid jokes. And you’re there so...
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RT @YoureOnMutePod: How talent and imagination factor into both what makes an artist an artist and how an artist perceives him or herself.….
creators.spotify.com
Illustrator and creative director Ted Johnston discusses how talent and imagination factor into both what makes an artist an artist and how an artist perceives him or herself. linkedin.com/in/tedjd...
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We use the insights about thinking in #JohnPollack’s very good book #Shortcut as an opportunity to re-examine the way #advertising works, & not surprisingly, come to some curious conclusions. Our review: #analogy #writing @jdpollack #advertising #marketing.
the-agency-review.com
We used to create campaigns for Miller Brewing Company that existed solely in places where you could buy beer. We called it “the last five feet of the sale”, when you were standing with money in yo…
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RT @YoureOnMutePod: .#ZachBruno posits that the sustainability of love is not a static thing; it changes as much as you and the culture do….
creators.spotify.com
“Is love sustainable? If so, how, if not why?” Zach Bruno starts his answer by explaining that he’s never been in love, which gives everything that follows a fascinating perspective linkedin.com/in...
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RT @martinbihl: Our job in advertising is to set our clients apart within the category. Except in the cannabis biz, where the category is b….
mmm-online.com
LevLane's executive creative director Martin Bihl identifies four cannabis companies that are building a brand while establishing an entirely new category.
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Rosecrans Baldwin dives into Los Angeles in an attempt to figure out what makes the city hang together. What does he learn? That it may not really be a city at all. We review #EverythingNow: #LosAngeles #cities #citystates @rosecrans @mcdbooks.
the-agency-review.com
There is a story, perhaps apocryphal, perhaps not. Computers were programmed to talk to each other to see if they could generate conversations through machine learning. After many false starts, the…
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RT @martinbihl: Some thoughts about branding that namechecks #MarcMaron, #DaveChapelle, #KevinHart, #JerrySeinfeld, & #CarrotTop. That has….
martinbihl.com
The most important reason your advertising has to be true to its brand has nothing to do with market share or competition or retail projections.
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RT @YoureOnMutePod: “I’m not always waiting for an anvil to fall on my head by any stretch of the imagination” – Expert Recruiter #Michaela….
creators.spotify.com
Recruiter Michaela Morgan discusses whether or not bad things resonate longer than good things and if they do, why? linkedin.com/in/michaelam https://www.instagram.com/whichsideisme/
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There are a lot of reasons why @JohnSculley1’s jump to #Apple from #Pepsi made sense. That it didn’t go as expected doen't make it less interesting. We review his memoir of that time, #Odyssey: @Apple #SteveJobs #marketing @pepsi #advertising #CEO #CMO.
the-agency-review.com
Ah, 1987. The year we were introduced to Rick Astley and Photoshop, the year Elliot Page was born and Andy Warhol died. And the year that John Sculley, CEO of Apple Computers, published his memoir,…
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Do we review a book of the #art of Edward Hopper because he began his career in #advertising? No. We review a book of the art of #EdwardHopper because there is much to learn here about what we’re actually doing: #art #ads.
the-agency-review.com
When teaching print advertising, we often tell students that the visual grabs the attention and the copy makes the argument. Of course, in the hands of mediocrities (be they students or professiona…
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RT @YoureOnMutePod: “You can’t give people experiences but you can give them exposure.” #Strategist #LeahBrierBienstock on teaching critica….
creators.spotify.com
Strategist #LeahBienstock dives deep into her mentoring of younger strategists to answer the question “Is critical thinking a skill that can be taught or is it a talent?” linkedin.com/in/leahbrierb...
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RT @martinbihl: #RalphWaldoEmerson said that if you build a better mousetrap, the world would be your oyster. Or something. My thoughts on….
martinbihl.com
It’s mindboggling sometimes to think about how much has changed in the advertising industry. And while I’m sure every generation has said the same thing, the simple fact is that they were wrong and...
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.@LisaCron digs deep into #neuroscience to uncover how brains process arguments, facts, emotion & story, and finds out that you’ve basically been making your advertising the wrong way. We review #StoryOrDie: #writing #story #marketing #brains #advertising.
the-agency-review.com
You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …
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RT @martinbihl: I drove halfway across the country to watch a 90-year-old man throw a baseball. Wait, it gets better. I think… https://t.co….
thewatertoweronline.com
Fly away home, little boy. Fly from school and the people you don’t know and the games you don’t understand to a television transmission…
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