Christina Garnett
@ThatChristinaG
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63,749
Following
7,485
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12,008
Statuses
182,300
CCO + Advisor | 💻 @PocketCCO + @neuemotion | @AFanOfTheFans + @TheWomansMBA | Featured: @Adweek + @HubSpotAcademy + @thenextweb + @semrush + @forbes + @prdaily
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Joined April 2016
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Pinned Tweet
If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.
Say hi, tell us about yourself, and what you like to tweet about.
Make friends.
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Straight to jail.
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The chances of you being attacked by a Pop Tart are small, but never zero.
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The Ken song over Kendall Roy edits are everything.
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No one will check your LinkedIn profile more than someone who treated you badly in the past.
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Anyone who says they already have a strategy for a platform that was literally released to the public yesterday. 🚩🚩🚩
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Live shot of me after watching the Ted Lasso finale.
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For us burned out millennials, our mid-life crisis won't be sports cars and affairs.
"What horrifies me most is the idea of being useless: well-educated, brilliantly promising, and fading out into an indifferent middle age."
- Sylvia Plath
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Y'all have Brendan Fraser trending but not Oded Fehr.
We are not the same.
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There is a way to be playful and not cringey and overboard.
@OKWildlifeDept
does this perfectly.
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#APleaToGenZ
1. There will always be an older generation that judges you regardless of what you do. Don't let them decide your worth.
2. Buy experiences, not things. Make memories.
3. Listen to the music that makes your heart sing.
4. Be kind. We're all struggling.
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When I see someone with a nonlinear career path I see someone who is adaptable. Someone who is willing to try new things.
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.
@facebook
and
@instagram
,
You know what would make you look like more of a small business advocate?
Offering the swipe up story option for all small businesses regardless of follower count.
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Funny how Twitter will forever be our fire drill meeting location.
Facebook and IG down? Go to Twitter.
Something is going viral and you have no idea what's going on? Go to Twitter.
Sporting event or awards ceremony happening? Go to Twitter.
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🚨 Personal News 🚨
I'm excited to announce that Monday I am joining
@HubSpot
's community team.
Can't wait to live the
@HubSpotLife
!
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What I want:
A marketing conference, but it's just Marketing Twitter blocking out an entire hotel with a bar and restaurant.
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I love this! This is how you show up for your customers and give them love for their UGC!
Empathetic AND appreciative.
So many people will become Stanley cup customers because of this.
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The Marketing Twitter Conference - A 🧵
Imagine a conference where there is no keynote. The draw is your friends.
You get to pick your own adventure.
Do as little or as much as you want.
Opportunities for brands and marketers of all levels.
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Are you even in marketing if you don't have a brand you want to takeover and fix?
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Someone should have warned UVA.
Your chances of being hunted by a turkey are low, but never zero.
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My two babies just asked if they could watch
#FixerUpper
with me and my life is now complete.
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Marketing Twitter is going to break this app tomorrow, deconstructing all the ads.
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Saw a TikTok where someone said the millennial midlife crisis was us changing careers and pivoting to something that made us more fulfilled, even if it didn't align with what society considered success.
I love that for us.
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Every brand watching the Barbie marketing budget.
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In January, I shared thoughts on my ideal Marketing Twitter conference.
While we can hope we are able to all meet up later this year and next, I wanted to get the ball rolling with my
@TwitterSpaces
.
I'm excited to announce Unverified: The Unconference.
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I don't think it can be overstated how hard it is for marketing people to unplug.
If we see a social post, commercial, or any video (honestly), we automatically deconstruct and optimize them in our head.
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I can't stress this enough.
Making someone feel heard, seen, and appreciated is the move.
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Repeat after me.
URLs in IG captions are not clickable.
URLs in IG captions are not clickable.
URLs in IG captions are not clickable.
Why am I still seeing this?
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Time for my favorite game: finding the tweet I saw for a split second before the feed refreshed.
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Marketing is best when it feels human but what does that mean?
We are our most human when we're:
- vulnerable
- passionate
- unapologetically honest
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Normalize not monetizing every single thing in your life.
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Millennials have been dead inside ever since.
35 years later and an entire generation is still traumatized by this scene in The Land Before Time
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May you have the confidence of a LinkedIn inmail cold pitch.
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I personally think we're burned out on the concept of social media as a whole and are just participating to keep up at this point.
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If your relationship survived 2020 (a full on apocalypse), I think it's safe to say you found your person.
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Normalize THIS!!!!!
Our campus will be closed Dec. 21 through Jan. 3 for winter break. This year we’ll be hitting pause on our social media posts so our communications staff can disconnect from their screens and recharge.
Stay healthy and be well. We’ll see you in the new year.
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If we're going to have conversations about how the latest events show how much power social media platforms have, then we also have to talk about how important SMMs are.
They are at the helm and yet aren't paid what they deserve, aren't in key meetings, and are seen as interns.
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Too many articles about why introverts need to open up and not enough articles about why extroverts need to not be afraid of silence.
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If you only respond to your customers when they complain and you ignore them when they love you, you are conditioning them to only talk about you when they need to complain.
Put out the fires, but water the flowers.
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2023 reminder to remove:
"I just"
"I think"
"Does that make sense"
from your writing. You are confident, and you will write that way.
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Marketers,
Get comfortable with data.
It is your armor.
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Picture perfect response when a bigger brand copies you. 🤌
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I'm just going to say it.
There are "influencers" on social showing you all the stuff they got from brands and it's just stuff they bought for themselves.
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I just want to be friends with whoever runs this account.
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Girls going around saying "hi Barbie" to other girls wearing pink is peak supportive girls in a bathroom energy and I love it. 🩷
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Marketing and PR friends,
Do you ever just see a mess online and want desperately to help but know you need to stay out of it?
Like "I know I shouldn't touch it, but I want to fix things."
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I think I've figured out why the content on LinkedIn is giving me the ick.
We've commodified what authenticity looks like so there is this recipe of what "real" is.
But it's simply performative and disguised as authenticity.
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I'm just going to say it.
If Jesus knew that how much money was spent on an ad versus helping people, he would literally throw a table.
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Friendly reminder that there are a lot of brilliant people who do some of the best work out there who don't have massive follower counts.
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Some end-of-year news...
After nearly three incredible years at
@HubSpot
, it's time to say goodbye.
It's been an honor to work with so many generous, brilliant, and kind HubSpotters, customers, and partners.
HubFans, you have my heart and support always. 🧡
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The career moves that happen in DMs >>>
I am telling you. Don't sleep on the magic of DMs.
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38 trips around the sun.
A few things I've learned along the way:
- Speak your truth.
- No job is worth the loss of your health.
- Relationships matter.
- It can take seconds to make someone's day better.
- Celebrate your wins.
- It isn't selfish to protect your energy.
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Are we going to talk about how we're all workaholics and the line between home and work is blurred at best, so when we do have time off we don't know what to do because we feel like we're wasting time?
Because, same.
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Medium takes a stand against AI generated content.
Honestly, I really love that they are being clear about their writing standards.
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I just need the serotonin of Scholastic Book Fair Day injected straight into me.
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Claim your future title. What are you going to be one day?
I want to be a CCO (Chief Community Officer).
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You need a Doctor Strange on your marketing team.
You need someone who is able to look at something and see all the ways it could go, could be perceived.
Game theory is your friend.
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Calling it.
The M&M thing is a lead-up to a Super Bowl ad, in the same style as the Mr. Peanut stunt.
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If you are looking for work, you should be working on your resume as well as your personal brand.
The investment in your personal brand opens door you don't even realize exist.
I can't tell you how many offers I've received over the past 3 months. Make the time.
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If you want to be a marketer, there is a really good chance you'll spend more time in spreadsheets than you ever thought possible.
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I just want TikToks of
@HamillHimself
reacting to all the incredible light saber videos.
Like this 🔥
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The difference between audience and community is ego.
If you want a community, you have to step down and not be the main voice. You have to be a bridge, not the star and that is hard, especially for thought leaders and brands who want to stay in the light.
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@ERadders
Marketing Twitter is our community of marketers that are actively working to share tips, encourage others, and create a welcoming place here.
You can use the hashtag or just say Marketing Twitter and usually someone will show up (like a kind version of Beetlejuice).
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Just a friendly reminder that there are incredibly brilliant creatives doing work quietly.
Amazing pros that don't have large social followings.
Following does not equate to the quality of their work.
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Can we all agree that the "women are too emotional to be leaders" argument is nonsense?
I don't know how much more proof you'd need.
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Grateful for an extra kind and friendly Twitter today.
It's amazing what happens when you amplify connection.
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The internet is a big place. There is room for all of us.
See a great piece of content? Share it.
Amplifying others doesn't dim your light.
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I could honestly only leave HubSpot for something special, and that something special is what I'm building.
Introducing my consultancy
@PocketCCO
, offering fractional chief customer officer services and strategic advice for agencies and startups.
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There is a lot of talent that needs to be seen and heard here.
If one of your goals for 2021 is to be a conference speaker, comment with the topic you would love to talk about and let's get you seen!
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Facebook, IG and LinkedIn all going down this week is proof that the universe wants us to take a break.
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Another day of wondering why people who can't convert a PDF are in a position to dictate tech.
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Just a friendly reminder that if you google your Twitter handle and look under news, you can see articles that use your tweets.
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If you are going to post for engagement... respond to the engagement.
Have a conversation!
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Behind every brilliant brand tweet or campaign is someone who had to fight for it.
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I don't want LinkedIn Stories.
I want a platform where my inbox interactions are something other than a pick up line or a pitch.
I get that new features are sexy but I would always rather have a better experience in general first.
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If marketers want to be taken seriously, we need to look at the people we are lifting up as the industry thought leaders.
If we continue to idolize the snake oil sellers, the dude bros, and the content thieves, the real practitioners will stay sidelined.
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I urge you to shop small businesses for the holidays. We must do what we can to save them.
If you have a small business or have one you love, comment with the details so hopefully we can help.
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I bow down to the Barbie marketing team.
the box they come in??????? the barbie marketing is something else
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What if the Great Resignation is the collective masses realizing all at once that we're burning out for nothing?
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