💚 This week, Team Tatari volunteered at the SF-Marin Food Bank—coming together to support a cause close to our heart. We kicked off the morning with a group ride from the office and spent the day sorting and packing food for Bay Area families in need. It was a meaningful chance

Peanut butter and jelly. 🥪.Batman and Robin. 🦇.Linear and streaming TV. 📺. Some things just work better together. We dug into the data from a real campaign to show how a TV ad strategy combining both linear and streaming improves efficiency and boosts performance. Read the

Meet Lauren Cary, our Digital Marketing Manager who’s been part of the team over 5 amazing years 🎉. From learning new skills to building lasting connections, Lauren shares what makes Tatari a truly special place to work. Inspired by her story? Join us! —We’re hiring in

AI was everywhere at Cannes, but Tatari showed how brands are already using it to plan smarter, measure better, and drive creative, performance-driven TV ads. Highlights from our fireside chat with @Dstillery and industry leaders:.• AI-powered media planning in action.•

We’re halfway through the year and Q3 planning is in full swing!. From major sporting events to fall premiers, there’s opportunity across the board, but we’re already seeing shifts in TV inventory availability. Check out our Q3 TV calendar for a quick look at what’s ahead, and

Are you planning to add DAI in your media mix?. Publishers are counting on it. Here’s what @Tubi, @wbd, and @DIRECTV had to say about DAI and the future of TV advertising…. Read their thoughts here: #TVAdvertising #Adtech #CTV #TVPublishers

RT @marketecturetv: Kicking off #cannes week with a podcast conversation with @TatariTV ’s Philip @Inghelbrecht about the future of CTV an….

Pride at Tatari isn’t a one-off event—it’s part of our culture. Read how our team shows up during Pride Month and beyond. 💛💚💙💜❤️: #PrideAtWork #TatariCulture #LGBTQIA #InclusionMatters

Streaming has officially dethroned linear. Holdcos are already moving on. But that doesn’t mean linear disappears. So what happens next for linear? (Hint: think radio…). Linear’s future lies in specialization. Our CEO, @Inghelbrecht, makes a strong case for why linear isn't

DSPs were never built for TV. And streaming's rise may be their demise. See why changing viewership demands a change in strategy and technology. Read more here: #TVAdvertising #CTV #StreamingTV #DSPs

“Ironically, as a TV-focused business, it took us a while to embrace the very medium we operated in.". @fuboTV Co-founder & COO @AHorihuela shares the moment he decided to test TV and the impact it had on the streaming platform’s explosive growth. In our latest edition of

We’re excited to welcome Raïssa Nébié to the Tatari team!. As our SVP of Finance, Raïssa will use her extensive experience in finance to help guide us as we chart the next chapter in our journey. Read more about Raïssa’s background and what her leadership means for how we shape

When digital channels slowed down, @tecovas blazed a new trail to growth. See how they made TV a cornerstone of their marketing strategy. Go inside their strategy:.• Using TV as a performance channel.• Leveling up their media mix.• Creative best practices for TV advertisers

Independent doesn't mean isolated. Convergent TV is full of complexity, but with the right infrastructure, it’s also full of opportunity. Read how a unified tech stack helps independent agencies move faster, scale smarter, and win more business.

It's National Streaming Day! (IYKYK). To honor the brave advertisers who have paved the way for streaming's explosive growth, we'd be remiss not to highlight their success. 👢The combination of investing across linear and streaming during the biggest TV events helped drive.

Meet Toussaint Minett, Director of Engineering at Tatari and the first member of the team we’re featuring in our new Employee Highlight series. Toussaint brings sharp thinking, mentorship, and passion to everything he does. See what drives him in his role, and what makes Tatari

Headed to @mauvegas_ ? Come meet us!. We’ll show you why TV is the best bet in Vegas and how Tatari is helping mobile app marketers like @calm and @Chime win big with streaming + linear. Have questions about getting started on TV? We’re hosting an intimate dinner at Jean